Indian Retail Bureau
Indian Retail Bureau
Omnichannel commerce is the buzzword in the world of commerce. Omnichannel retail can be stated as the future of retail. It provides a bigger brighter picture of e-commerce. Omnichannel marketing provides an opportunity for putting the customer at the centre. Omnichannel shopping gives a better shopping experience as the consumers are given a chance to make a decision regarding how, where, when, and from whom they can shop.
MedPlus, a leading pharmacy retailer with over 1,240 stores across India, has launched India’s first-of-its-kind pharmacy eCommerce service – ‘Click, Pick & Save’ in Hyderabad.
Retailer media caught up with Dr. Madhukar Gangadi, Founder & CEO, MedPlus Health Services, to know more about the online service and expansion strategy of the brand pertaining to Franchising.
What are your plans for expansion?
Preeti Gupta, Chief Operating Officer, Enamor India, tells Retailer Media how they have repositioned the brand to resonate with the current consumers. Also, they keep adding new styles and infusions every 60 days to cater to customers who want to experiment more.
How your brand resonates with the needs of modern consumer?
