Building and running a grocery business has always been a major challenge not just for start-ups but also for traditional players who’ve long been in the game. A major reason is a disparity between what a farmer thinks he should be selling more as compared to what consumers are willing to pay more for. Secondly, by the time produce reaches the consumers it becomes 4X-5X the original price. Also, the amount of wastage involved in storing the inventory is huge - a major logistical challenge. 

Activewear is one of the fastest-growing segments in India with the sector estimated to reach Rs 997.8 billion by 2024, expanding at a compound annual growth rate (CAGR) of 13.59 percent. In fact, to the industry’s surprise, the segment is outperforming in India over the fast fashion, ethnic wear, and formal footwear segment in the post-pandemic period. Thus, the sector holds a lot of potential for the brands that have already set up the right pricing and business model to make the best of the present opportunity. 
 

The popularity of experience retail globally has been on the rise over the years. Multiple factors seemed to have contributed to the growth: consumer expectation for a phygital experience where consumers want to a get taste of the product before ordering online. Many experts believe that experience is itself a product.

As per an Eventbrite study on American demographics, 72 percent of millennials prefer to spend their money on experiences, not stuff. Given the case, retail stores that sell products associated with relevant experiences are more saleable. 

The baby care industry has created a lot of buzz recently with many start-ups interested in entering the category. This may be particularly because the consumers are now educated and aware of the harmful impacts of using the commoditized mass-market products or simply because they were not happy with the products available in the market. So the market demand for alternative baby care solutions has opened a lot of possibilities for innovation in this industry. 

Indian saree is by large the most popular outfit in the nation, its market size thus is unlike any other. Consumers are loyal to certain brands which they have preferred over generations without much thought, observably. Hence, it is very difficult to cut into the Rs 40,000 crore saree market, which is currently growing at a CAGR of 5-6 percent between 2018 to 2023.

There is a multitude of hassles involved in the construction business. The primary one is finding the right products as per your needs because on an average, customers have to visit 70-80 stores throughout the construction, face delays in projects, face issues related to duplicate and fake products, have limited knowledge, and deal with the opaque pricing system where they don’t know if what they paid is right. There are very few players in the market solving these pain points and Hippos Stores is one such brand. 

International footwear brands have long shown a strong interest in the Indian market given it is one of the largest footwear markets in the world. India’s consumption is at ~2.1 billion pairs and is the third-largest globally after China and USA. Given the scale of the demand, the international brands have been experimenting a lot to hold a big pie in the market. 

If taking coffee from Starbucks on your way to work or vibing over Chai with your friends at Chaayos is not just seen to be cool but a necessity in our lifestyle, why not the same for other beverages like smoothies? The fact is brands are still figuring out the right strategy to position themselves in the smoothie market. 

The Hyderabad-based brand Drunken Monkey is one brand working ambitiously to gain a major stake in the market and claims to be the only smoothie brand to have pan-India reach 

One of the successful personal care brands in the Western markets has last year decided to venture into the Indian market. Here are some figures that present the success of the brand: in Europe, the company grew 257 percent compared to 2020, 237 percent in Kenya, and 113 percent in Latin America. 

YouTube content creation given the potential that it holds is going to be the locus of competition going forward in almost every industry. Here are a few facts that suggest that. Creators on the video streaming platform YouTube contributed Rs 6,800 crore to the country's GDP and supported over Rs. 6.83 lakh full-time equivalent jobs in India in 2020 (report Oxford Economics). 

India has a lot of innovation and craftsmanship that regularly get sidelined from the mainstream due to the lack of right resources and tools available to the business owners. The market gap is undeniably huge in this aspect. Any business that serves to fill the gap while providing a unique value proposition to its consumers is set to excel. 

With retail businesses reaching a saturation level in the Tier-I cities, the brands are looking forward to expanding to Tier-II, III, and IV cities which hold tremendous potential. As such the competition has increased a lot owing to a large number of entrants into the market, particularly in the D2C segment. And Retail chain V2 Retail understands the potential and plans to grow across Tier-II cities of India. 

The company’s last pre-Covid revenue for FY20 stood at Rs 701 crore. Its outlook for this year FY 22-23 is Rs 1,000 crores and, it plans to open 20-25 stores this year.  

One of the most important aspects of brand building is to reach a point where consumers can feel a connection with the brand. This can in fact take a lot of time as a result of many tireless efforts, which eventually can elevate a brand to reach the status of feeling accomplished. 

Diamond jewelry brand De Beers has recently undertaken a rebranding exercise, which the brand considers one of the major highlights of the brand in recent years, to present the right brand connect to its consumers. 

Building a brand from scratch and then scaling it is always a challenging task. Certain firms like the wellness products trading company Emmbros Overseas has not only done brand building successfully but has sold two of its brands St.Botanica and Oriental Botanics for nearly Rs 200 crore. Currently, the firm is working to replicate the same success with its other brands as well. 

The social commerce model of business has become rapidly popular among Indian consumers in recent times. Particularly, with the rise of influencer marketing and the creator's economy, social commerce has become an important model of business for the online ecosystem. 

Bringing a wide line-up of products under one common brand is always a risk for the company to build a wide consumer base that relates to the brand. However, brands have realized that is where the opportunity lies to build trust with consumers and offer a range of services to them.