The pandemic has pushed every brand to reconsider its business strategies to figure out what will work and what won’t. Despite the uncertainty and rising challenges, some brands have continued to hold their presence among their consumers and grow further. 

Every e-commerce firm that was founded in India ever which may have been a pioneer in the sector in terms of any new technology use or business operations, has set up its office in major metro cities like Delhi, Mumbai, or Bangalore. Consequently, it takes a while – maybe years – for non-metro cities and rural regions to get the opportunity to access those benefits offered by the e-commerce firms. 

Keeping that in mind, social commerce firm Gobillion was founded with the target to make e-commerce social and accessible in the small towns in India – the Bharat, as it's called. 

Breaking into a segment like spices is always a big challenge given it is heavily dominated by legacy brands like Everest, Badshah, Spices, etc. which are giants in the game. Not to mention, these legacy brands have a loyal consumer base who would not want to experiment with their kitchen essentials. However, despite the strong competition, some brands are relying on an effective strategy to make their own space in the industry.