When the founders of meat delivery start-up Licious Abhay Hanjura and Vivek Gupta started their entrepreneurial journey, their families did not approve of them being in the business due to the existing hypocrisy around meat consumption and building a brand around it. However, they put in their best foot forward to build the brand which has recently raised $52 million at a valuation of $1 bn, becoming the first unicorn in the D2C space.