Opportunities aplenty for bookstore business in Tier II/III cities
The inception of eCommerce in India happened with books, and since then, the industry has grown many folds. Crossword Bookstores in India is the only player holding the beacon up and high. Now they are eyeing to root their presence deeper with Tier II and III markets.
At the Indian Retail and eRetail Congress and Awards 2015, Kinjal Shah, CEO, Crossword Bookstores, caught up with Retailer Media and shared his views on the ups and downs of the market.