Fine jewellery is most often made for occasions, and not everyday wear. Breaking myths, online jewellery player STAC is taking lightweight fine jewellery to the women who would like to wear designer pieces to work. Since its launch in 2018, the brand is consistently growing not just in Tier I cities, but Tier II and Tier III cities too, assert STAC co-founders Aakriti Tapuriah and Rashi Sanghvi.
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