Livpure, one of the flagship brands of SAR Group, was founded by Rakesh Malhotra. The brand, which started as a water purifier company, offers other appliances like air conditioner, air purifier, and planning to launch more appliances. A common thread between these appliances is that they are eco-conscious and health-conscious.
Recently, the brand has forayed into mattress business as the brand decided to leverage its consumer market.
In an interaction, Pritesh Talwar, CEO, Livpure spills the beans on their mattress brand.