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India is expected to become the world’s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.
While Alexa’s brains plus Amazon’s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four
Blockchain technology will also guarantee a more transparent supply chain with consumers having access to all the information to determine whether a product meets their standards.
This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and
It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.