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How sound-wave technology is poised to revolutionize the retail space in India?

India is expected to become the world’s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.

BY Guest author  |  Sep 04, 2018  |  comments ( 0 )  | 

How are shopping malls gearing up to handle the voice commerce disruption in shopping?

Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.

BY Guest author  |  Sep 03, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Four Voice assistants’ trends that are changing the retail sector

While Alexa’s brains plus Amazon’s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four

BY Guest author  |  Jul 30, 2018  |  comments ( 0 )  | 

How the role of Blockchain is changing organized retail?

Blockchain technology will also guarantee a more transparent supply chain with consumers having access to all the information to determine whether a product meets their standards.

BY Guest author  |  Jul 23, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

How Indian grocery business is becoming big?

There are over 12 million small stores in India and account for over 90% share of the Indian F&G market, which is predicted to reach USD 810 Billion by 2020

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

GST offered a level playing field

GST has made selling items pan India a lot easier and transparent than it was earlier. In the past, selling in different states meant maintaining different compliance and rates for each one of them.

BY Guest author  |  Jun 28, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  |