John Stanley

Customer: The king

2013 will see the continued pace of change. Consumers are more demanding and are changing their demands.

BY John Stanley | Apr 08, 2013 | comments ( 0 ) |

Customers define marketing

Marketing in retail sees a shift. Customers drive marketing campaigns, retailers follow.

BY John Stanley | Jan 23, 2013 | comments ( 0 ) |

Get familiar with the unfamiliar

The real message is take the familiar and create the unfamiliar. The leaders ensure they have Christmas every month and that is a challenge for the industry.

BY John Stanley | Dec 24, 2012 | comments ( 0 ) |

Provide memories, don't sell

Creating memories for a product will work as a strategy to bring back a customer without the extra effort to further woo them.

BY John Stanley | Aug 13, 2012 | comments ( 0 ) |

Webinar: cost effective future of training

It saves travel and accommodation costs.

BY John Stanley | May 01, 2010 | comments ( 0 ) |

UGRs: The hidden threat to your retail business

How UGRs can affect retailers?

BY John Stanley | Apr 30, 2010 | comments ( 0 ) |

In February 2009 at the Australian National Nursery and Garden Industry Conference, the author carried out a survey to find out what the Australian industry thinks about itself and its customers. Read on to know the analysis results

BY John Stanley | Mar 18, 2010 | comments ( 0 ) |

Entrepreneurial skill: basic communication

Communication is one of the basic skills of business, and we all do it, but to different degrees of effectiveness. Let us get down to the basics of what entrepreneurs excel at.

BY John Stanley | Mar 11, 2010 | comments ( 0 ) |

Essence of credibility

Credibility is all about being believable and trustworthy. One of the main challenges manufacturers and retailers have is establishing credibility with the customer. What are they looking for in the credibility stakes? Let us delve and understand...

BY John Stanley | Feb 23, 2010 | comments ( 0 ) |

Customer relations rake in revenue

The key to success in these challenging times is customer service. Building lasting customer relationship is a strategic advantage. This article states the benefits of cultivating customer relationship…

BY John Stanley | Dec 03, 2009 | comments ( 1 ) |