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Shwetha SatyanarayanShwetha Satyanarayan, Feature Writer

Showing 1 - 15 News out of 73

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

Why curated retail is a global fashion fad?

The future of retail will not be about having a large variety of products, but rather the next generation of retailers will win over consumers with their thoughtful curation of products.

BY Shwetha Satyanarayan  |  Oct 13, 2018  |  comments ( 0 )  | 

How gifting solutions are going beyond fashion labels and home items?

The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent

BY Shwetha Satyanarayan  |  Sep 27, 2018  |  comments ( 0 )  | 

Top 5 tips to empower retail store!

With empowered stores, retailers can not only meet the immediate needs of customers but also build a long-term relationship.

BY Shwetha Satyanarayan  |  Sep 24, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

IKEA in India- What it means for other players?

Although some furniture makers maintainthere’s no threat in the long run, some agree that there has been immediate response to IKEA’s launch in India and the sales of other players have significantly reduced.

BY Shwetha Satyanarayan  |  Aug 29, 2018  |  comments ( 0 )  | 

Why do not all internet users trust online transactions?

According to the findings, it takes three to four months for a typical internet user to make the first online transaction.

BY Shwetha Satyanarayan  |  Aug 22, 2018  |  comments ( 0 )  | 

What’s common for Uber, Swiggy, Grofers- they are all asset light!

Any asset-light model is simply a business model whereby the company has relatively few capital assets compared to its operations.

BY Shwetha Satyanarayan  |  Jul 31, 2018  |  comments ( 0 )  | 

Move over apps- Here’s why voice shopping is the next big thing

Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.

BY Shwetha Satyanarayan  |  Jul 27, 2018  |  comments ( 0 )  | 

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in India’s retail game.

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

Consumer to business- the future of AI in manufacturing sector

According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.

BY Shwetha Satyanarayan  |  Jul 13, 2018  |  comments ( 0 )  | 

Of bold colours and high bar stools!

Do colours of office desks and chairs, and work productivity have direct correlation? "Completely true and yes," says Ashish Aggarwal, chairman of Indo Innovations, a global player in manufacturing and supplying of office furniture.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  |