Vaishnavi Gupta
Script is an attainable premium home furniture brand from the house of Godrej & Boyce, which offers ‘freedom of living’ through its contemporary design-forward offerings. Script caters to consumers who enjoy contemporary living.
Explaining about the brand, Rajat Mathur, Business Head, Script, said, “The idea has always been about serving customers with purpose-driven solutions. We started with our first store in Bengaluru in 2017 and the journey since then has been extremely exciting. We have set foot in the 5 metro cities in the past 3 years.”
From being an inward-looking glass manufacturer, Borosil has evolved into a customer-focused brand. Borosil’s product ranges include kitchen and table consumer products, solar glass, and its original business of pharmaceutical glassware and equipment.
During the journey of the last 60 years, Borosil has been the pioneer of many consumer categories in India, including microwavable glassware, glass lunch boxes, multi-utility glass storage, etc. In fact, the name ‘Borosil’ is used almost as a synonym for microwavable glassware in the country.