Vaishnavi Gupta
Vaishnavi Gupta
Vaishnavi Gupta is a Sr Correspondent at Franchise India. Having an optimistic approach towards life, Vaishnavi is a writer by day and a reader by night. She is a travel enthusiast who loves to indulge in adventure sports. Being a keen observer and a writer, Vaishnavi has started her career as a journalist three years back. She has worked as a legal news writer and currently working as business journalist with a zeal to explore the world of journalism.
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Amid the pandemic, the Indian retail industry has witnessed a huge change in shopping patterns and consumer behavior, which has compelled traditional retailers to change the ways they retail. E-commerce and M-commerce have influenced consumer behavior by offering them various options to choose from.
Pondering on the same lines, traditional retailers have diversified their offerings as per the consumer demands and recognized the need to move online. One such brand that shifted to digital retail quickly and adapted to the changing needs of consumers is Big Bazaar.
