Akka Luxury Brands Pvt. Ltd. Acquires Exclusive Global Rights for Reebok Cricket

Akka Luxury Brands Pvt. Ltd., a prominent retail specialist firm, has announced its acquisition of the global rights for Reebok Cricket. Following their successful venture into Reebok Cricket Gear licensing for the Indian sub-continent, this expansion marks a significant milestone in Akka Luxury Brands' journey within the global sports and fitness retail industry.

Established in 2001, Akka Luxury Brands Pvt. Ltd. has evolved into a dynamic organization headquartered in New Delhi, India. Known for their innovative retail strategies integrating advanced technology and robust processes, the firm emphasizes sourcing products from socially compliant factories worldwide.

"We are excited to announce that we have obtained the global rights for Reebok Cricket. This expansion is a testament to our dedication and expertise in the retail sector. Our vision is to be the foremost solution provider for global brands in the team sports, fitness, outdoor, and athleisure segments. With the global rights, we are poised to bring Reebok Cricket to new heights across various international markets,” said Arun Malhotra, CEO, Akka Luxury Brands.

Akka Luxury Brands has already established manufacturing bases in India, collaborating with OEM vendors and factories compliant with Reebok's rigorous standards and FFC regulations. The firm is now focusing on setting up distribution channels in key regions such as the Middle East, Africa, Australia, New Zealand, Singapore, Hong Kong, Malaysia, the UK, Europe, the USA, the West Indies, and Canada.

Kashika Malhotra Head of Business & Partner Brands commented, “Our journey with Reebok started in the Indian sub-continent, where cricket is not just a sport but a religion. Reebok has introduced cricketing legends like MS Dhoni, Irfan Pathan, Gautam Gambhir, and Yuvraj Singh. We are excited to take this iconic brand to cricket enthusiasts around the world. Our partnership with Reebok reflects our commitment to quality, innovation, and the spirit of sportsmanship.”

In addition to Reebok Cricket, Akka Luxury Brands is expanding its portfolio to include distribution and franchise rights for other renowned brands such as SKLZ, Trigger Point, and Harbinger. This strategic expansion aligns with the company's mission to establish robust online and offline presences across leading markets.

About Akka Luxury Brands Pvt. Ltd., the boutique firm specializes in supporting companies with their retail requirements across offline and online channels. Through a unique blend of expertise, processes, and technology, Akka Luxury Brands sources products from socially compliant factories globally, dedicated to delivering agile and precise solutions tailored to each brand's needs.