Alia Bhatt Joins SuperBottoms' Eco-Friendly Mission in New ‘It Feels Right’ Campaign

SuperBottoms, a leading D2C reusable cloth diaper brand, has unveiled its latest campaign, ‘It Feels Right,’ featuring actress and brand ambassador Alia Bhatt. The campaign celebrates the comfort, quality, and eco-friendly values that define SuperBottoms’ product line, emphasizing the emotional and physical satisfaction that comes from choosing the best for one’s child.

The ‘It Feels Right’ campaign underscores the benefits of using high-quality cloth diapers made from organic cotton. The message highlights that, unlike disposable diapers, SuperBottoms’ products are chemical-free, absorbent, economical, and sustainable. By tapping into parental instincts for comfort and safety, the campaign resonates with the joy and fulfillment of making thoughtful, responsible choices for children.

Pallavi Utagi, CEO & Co-founder, SuperBottoms explained, “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to helping families make informed choices that are beneficial for their children and environmentally responsible.”

Alia Bhatt, Investor & Brand Ambassador, SuperBottoms stated, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly diapers that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.”

SuperBottoms has made its products easily accessible with over 500 retail stores across India, in addition to its official website, www.superbottoms.com. Their range is also available on leading e-commerce platforms such as FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and others, ensuring convenient access for parents.

Alongside their well-known reusable cloth diapers, SuperBottoms has expanded its product offerings to include bumwear items that prioritize both baby safety and environmental sustainability. The brand’s ongoing success reflects the growing demand for sustainable alternatives and showcases the power of community-driven business models.