Apparel Group Joins Forces with Crocs in India
Apparel Group Joins Forces with Crocs in India

Retail conglomerate Apparel Group has announced a partnership with the renowned footwear brand Crocs. As part of this collaboration, Apparel Group has been appointed as the Exclusive Retail Licensee for Crocs’ footwear in the northern and eastern regions of India.

“At Apparel Group, our dedication remains steadfast in delivering excellent retail experience. Our partnership with Crocs is poised for growth and enhancing their presence through our existing retail network. We are confident that through this partnership with this leading global brand, we will meet consumers’ growing aspirations for lifestyle brands in the region,” said  Abhishek Bajpai, CEO, Apparel Group India.

Apparel Group, a global fashion and lifestyle retailer, is home to brands such as Tommy Hilfiger, Charles & Keith, Skechers, Victoria’s Secret, ALDO, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Bath & Body Works, Inglot, and Rituals. The group operates more than 2,200 retail stores, featuring over 85 brands, and employs over 22,000 multicultural staff.

“Our partnership with Apparel Group is a strategic move for us as we continue to expand our business in India. By adapting their proven strategies to meet the unique needs and preferences of the Indian market, we are confident that this move will further enhance our offerings and open even more prospects for growth and success,” said Sumit Dhingra, Vice President & General Manager- India, Middle East and Africa, Crocs.

Crocs, a casual footwear brand present in more than 85 countries through wholesale and direct-to-consumer channels, also includes the HEYDUDE brand. Recently, Crocs extended its retail partnership agreement with Metro Brands Ltd., granting Metro Brands exclusive rights to operate and own Crocs “full price” stores across western and southern India, while continuing to manage existing stores in northern and eastern India.

 
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