Arcade Meets Fashion: JACK&JONES, VERO MODA, and ONLY Launch Bold AW'24 Lines

The fashion scene in Mumbai just witnessed a high-energy style spectacle as JACK&JONES, VERO MODA, ONLY, SELECTED HOMME, JACK&JONES JUNIOR, and VERO MODA GIRL launched their highly anticipated Autumn/Winter 2024 collections in an arcade-themed event. Held at the flagship store on Linking Road, the event brought together media, influencers, and fashion insiders for an unforgettable night of style and entertainment.

Adding to the excitement was Bollywood sensation and ONLY brand ambassador Ananya Panday, who stole the show with her presence. Fully embracing the playful theme of the night, she enjoyed the arcade games and praised the brand’s vibrant, youthful vibe, stating how much she admired its on-trend styles. "ONLY’s energy is always contagious, and their new collection is nothing short of fabulous," she said.

Each brand showcased its unique identity with arcade games that captured the essence of its fashion-forward collections. VERO MODA, VERO MODA GIRL, and JACK&JONES JUNIOR brought their playful sophistication to life with the Claw Machine and Catch the Baton games, symbolizing the excitement of grabbing the latest fashion trends. The collections boasted fresh, vibrant styles perfect for fashion-forward women, young girls, and cool kids alike.

ONLY kept the energy high with bold, sporty vibes through Bowling and Basketball challenges, much like its statement designs for the season. The new line featured art-inspired prints and youthful silhouettes that celebrate individuality.

JACK&JONES highlighted its edge and precision through games like Time Reaction and Biker, reflecting its sharp, on-the-go menswear. This season’s collection is all about redefining versatility with styles for the modern man who wants to stay ahead of the fashion curve.

SELECTED HOMME, meanwhile, offered sleek and sophisticated looks, ideal for the gentleman who is always at the top of his style game. From workwear to elevated casuals, this collection has the modern man covered for every occasion.

The event was further amplified by pulsating beats from top DJs ZAL, SIM SIM, and MKSHFT, and a rap performance by Adi and Abhishek that set the stage ablaze, creating an electrifying atmosphere. Celebrity guests like Varun Sood, Ritwik Dhanjani, Alfia Jafri, Krystal D’Souza, Sikander Kher, and Pranutan Bahl added extra star power to the night, making it a true fashion extravaganza.

Now available in stores and online, the Autumn/Winter 2024 collections are ready to help fashion enthusiasts bring their A-game this season. The arcade-themed launch set the tone for bold, fun, and fearless fashion, proving that style can indeed be a playful adventure.