Archies Partners with Leading Brands for a Memorable Valentine’s Day Celebration

The Levi’s brand continues to redefine style and culture with its latest campaign, ‘Easy in Levi’s’. Featuring global brand ambassador, music icon, and fashion trendsetter Diljit Dosanjh, the campaign brings relaxed and loose fits denims to the forefront, emphasizing effortless style with confidence and ease.

This collaboration extends beyond fashion, marking a cultural moment. Few artists today shape trends as powerfully as Diljit Dosanjh. From sold-out world tours to making waves in film and fashion, his influence knows no boundaries. This partnership highlights Levi’s ongoing dedication to blending its rich denim heritage with modern style in India.

Denim fashion continues to evolve, with relaxed and loose silhouettes becoming increasingly popular. The ‘Easy in Levi’s’ campaign introduces a new range of relaxed fits designed for comfort and self-expression. The 555 Relaxed Straight offers a timeless straight-leg fit, perfect for effortless, everyday wear. Bringing back a ‘90s-inspired feel, the 568 Loose Straight provides a relaxed silhouette with a straight leg, exuding an easygoing cool vibe. For those seeking a bolder statement, the 578 Baggy features an oversized, slouchy fit with stacked ankles, reviving unapologetic ‘90s streetwear aesthetics.

The campaign unfolds through a series of dynamic montage films showcasing Diljit Dosanjh in his element—at soundcheck, moving effortlessly through his world in Levi’s Loose Fits. His unfiltered, authentic, and relaxed style captures the campaign’s core message: loose fits are not just about appearance but about how they make you feel. These jeans are designed to let you move easily, chill easily, and live easy.

“With ‘Easy in Levi’s’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style. Diljit Dosanjh brings this vision to life, proving that when you feel good in what you wear, effortless style follows,” shared Amisha Jain, Managing Director and SVP, South Asia, Middle East and Africa at Levi Strauss & Co.

Crafted for movement and versatility, Levi’s Loose Fits offer a fresh perspective on casual dressing. Whether opting for the clean-cut aesthetic of the 555 Relaxed Straight, the carefree energy of the 568 Loose Straight, or the bold attitude of the 578 Baggy, these fits are designed to be lived in and styled uniquely.

Levi’s Loose Fits are now available across Levi’s stores in India and online.

Bollywood superstar Salman Khan has partnered with luxury watchmaker Jacob & Co. to introduce an exclusive timepiece within the brand’s prestigious The World Is Yours Dual Time Zone collection. Designed as a tribute to Khan’s father, Salim Khan, the watch symbolizes heritage, family bonds, and a spirit of global connectivity.

The collaboration stems from the longstanding friendship between Salman Khan and Jacob & Co.’s founder, Jacob Arabo. Their shared admiration for fine timepieces and the significance of father-son relationships played a key role in bringing this project to life. A devoted fan of the brand, Salman Khan has often been spotted wearing Jacob & Co.’s signature creations, including the Bugatti Chiron Tourbillon. He was particularly drawn to the inspiration behind The World Is Yours collection, leading to this exclusive edition.

"Time connects us across generations. When I learned Jacob’s story, I knew I wanted to create a timepiece that honored my father’s role in my life. ‘The World Is Yours’ is more than a watch - it’s a symbol of family, legacy, and the moments that shape us,” expressed Salman Khan.

Designed with global travelers in mind, the special edition watch features a sophisticated dual time zone function, allowing independent hour and minute adjustments for two different time zones. This makes it particularly relevant for those navigating unique time offsets, such as India’s GMT +5:30.

The watch’s design incorporates elements reflecting Salman Khan’s Indian heritage. The dial is accented with saffron and green hues, paying homage to the Indian flag, while a finely engraved world map and Salman Khan inscription adorn the case back. Adding a personal touch, the actor’s initials, “S.K.,” are positioned on the lower dial at the 6 o’clock mark.

Enhancing the exclusivity, the timepiece is presented in a bespoke box crafted in Khan’s favorite shade of turquoise—a nod to his iconic turquoise bracelet, a signature accessory he has worn for years.

Individually numbered and produced in a limited quantity, this collector’s edition is crafted for watch enthusiasts who value luxury, artistry, and meaningful storytelling.

Savana, the trend-forward fashion brand, is redefining denim with the launch of its latest campaign, Dare to Denim. As part of this initiative, the brand introduces JOGA (Denim Yoga)—a groundbreaking concept that showcases the exceptional flexibility, stretch, and comfort of Savana Denim. Designed for movement, JOGA proves that denim is no longer just a fashion staple but a high-performance essential for an active lifestyle.

With JOGA, Savana challenges conventional perceptions of denim, demonstrating its versatility through activities like yoga, skateboarding, and even lounging. This innovative approach highlights the brand’s commitment to merging fashion with function, allowing wearers to move freely without compromising on style.

"Denim has always been an iconic fashion statement, but with Dare to Denim, we are demonstrating its performance potential. JOGA is a testament to how our high-performance denim complements an active, adventurous lifestyle without compromising on style or comfort," said Yogesh Agarwal​, Country Partner​, Savana. 

With a firm commitment to inclusivity and affordability, Savana continues to push boundaries in the fashion industry. Headquartered in London, the brand is one of the fastest-growing fashion platforms, known for delivering high-quality, trend-driven apparel and accessories that cater to the modern consumer. By seamlessly blending fashion with function, Savana is solidifying its position as a leader in the industry, appealing to those who seek both style and performance in their everyday wear.

With JOGA, Savana is not just launching a product—it’s launching a movement, redefining what denim can be in today’s fast-paced world. As the brand continues to innovate, it invites fashion enthusiasts to embrace denim in a whole new way—one that celebrates individuality, freedom, and effortless style.

LANEIGE, one of the renowned skincare brands, hosted an exclusive launch event at Blah! Santacruz to introduce its latest innovation, the Bouncy & Firm Serum. This new addition to the Bouncy & Firm Range is designed to enhance skin firmness, restore bounce, and provide a youthful plumpness, redefining hydration through advanced skincare technology.

The event brought together an elite gathering of beauty editors, influencers, and skincare experts for an immersive experience. The evening commenced with a welcome address by Shrishti Deb, Assistant Marketing Manager at Amorepacific, followed by key insights from Mini Sood Banerjee, Assistant Director & Head of Marketing and Training at Amorepacific Group, who emphasized the brand’s commitment to science-backed skincare solutions.

Paul Lee, Country Head & Managing Director, AmorePacific India shared, “With Laneige’s Bouncy & Firm Serum, we are taking another major step in redefining hydration and skin resilience for our consumers in India. At AmorePacific, we believe in creating skincare solutions that are rooted in both science and efficacy. This serum, powered by the Peony & Collagen Complex, embodies our dedication to advanced skincare that not only hydrates but also strengthens the skin from within. We are thrilled to introduce this breakthrough innovation to beauty enthusiasts who seek visible results and a radiant, youthful glow.”

Mini Sood Banerjee, Assistant Director & Head of Marketing, AmorePacific India added, “Laneige has always been synonymous with hydration, and with the launch of the Bouncy & Firm Serum, we are taking hydration to the next level—firming, plumping, and redefining skin elasticity. Indian consumers today demand skincare that is both luxurious and high-performing, and this serum delivers on both fronts. We are excited to bring this innovation to our audience and continue elevating the beauty landscape with science-backed, results-driven formulations.”

Sally Lee, Brand General Manager of Laneige India, commented, “The Bouncy & Firm Serum is a true game-changer in the world of hydration. By infusing our Peony & Collagen Complex with cutting-edge SmoothTech Capsules, we have created a formula that works deeply to boost skin’s elasticity while providing long-lasting moisture. Our goal has always been to offer skincare solutions that seamlessly integrate into our consumers’ routines while delivering visible, transformative results. We can’t wait for our customers in India to experience this next-generation serum and witness the power of hydration like never before.”

The launch event was designed to provide guests with an engaging and immersive experience, highlighting the serum’s skin-transforming benefits. Attendees explored interactive zones, captured moments inside a life-sized serum bottle, and engaged with visually stunning installations. They also had the opportunity to test the serum, personalize their bottles with custom engraving, and experience the benefits of Peony & Collagen Complex firsthand.

A unique aspect of the event was the Play & Glow Corner, featuring skincare-inspired activities that added an element of fun and engagement to the celebration. The event concluded with an inspiring showcase of Laneige’s commitment to innovation and high-performance skincare.

Kwality Wall’s has launched its globally popular Twister brand in India. Recognized for its distinctive three-layered stick design, Twister offers a refreshing burst of flavors, making it an exciting addition to the Indian ice cream market. 

Already a summer favorite in over 25 countries, Twister has now been introduced in two refreshing variants tailored for Indian consumers. Twister Mango features swirls of mango and creamy vanilla encasing a tangy strawberry core, while Twister Pineapple blends creamy pineapple and zesty lemon wrapped around a tangy strawberry center. Made with real fruit juice, these treats promise a delightful combination of flavors, offering a guilt-free indulgence with less than 65 calories per serving.

To celebrate its launch, Kwality Wall’s has introduced an exclusive summer promotion, where consumers have the opportunity to win from 30 Lakh Free Ice Candies. This offer, one of the largest ice cream giveaways in India, can be redeemed at over 1 lakh stores across the country.

To build excitement, the brand has also unveiled a vibrant multi-media campaign, creating an engaging Twister World that embodies the joy of summer. Additionally, a promotional film will soon be released, capturing the fun and playfulness of Twister’s unique flavors.

Toloy Tanridagli, Head of Ice Cream Business, HUL said, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 bn Euros, and consumers are seeking new and exciting refreshment options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”

Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group, further added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun—the kind that makes you forget everything else and just savor the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavors, making it an experience that’s as playful as it is delicious.”

With its bold flavors, innovative design, and engaging promotional campaign, Twister is set to become a summer essential in India. This launch reinforces Kwality Wall’s commitment to delivering exciting and refreshing experiences, further strengthening its position as a leading name in India’s frozen dessert market.

Bombay Shaving Company and Mokobara have joined forces to introduce the Anywhere Grooming Kit—a unique collaboration that redefines grooming for travelers. This limited-edition kit blends Mokobara’s sleek travel-friendly design with Bombay Shaving Company’s premium grooming essentials, offering a seamless fusion of style, convenience, and self-care for modern individuals on the go.

Unveiled on the latest episode of The BarberShop podcast, hosted by Shantanu Deshpande, the launch generated significant excitement among audiences. Deshpande’s LinkedIn post about the collaboration received overwhelming engagement from fans and industry professionals, highlighting the strong appeal of the partnership.

The Anywhere Grooming Kit is crafted for today’s travelers who seek effortless grooming on the move. By integrating Mokobara’s expertise in travel design with Bombay Shaving Company’s deep knowledge of personal care, the collaboration delivers an elevated, high-utility solution that combines aesthetics, convenience, and top-tier grooming essentials.

Shantanu Deshpande said, “The most exciting outcome of our latest podcast episode with the brilliant Mokobara founders was the creation of something truly special. Mokobara, known for its exceptional travel design, crafted a sleek and functional kit, while Bombay Shaving Company curated high-performance grooming essentials to complement it. This led to the launch of the Moko X BSC Anywhere Grooming Kit, a first-of-its-kind collaboration that seamlessly blends style, convenience, and premium self-care. At Bombay Shaving Company, we are committed to pushing boundaries and crafting innovations that truly enhance our consumers’ lives because their needs will always be at the heart of everything we do."

Sangeet Agrawal, Founder and Navin Parwal, Cofounder & CMO said, “At Mokobara, we’re obsessed with designing travel essentials that make every journey better. Partnering with Bombay Shaving Company felt like a natural fit since we both care deeply about craftsmanship, quality, and making life simpler for our customers. The Anywhere Grooming Kit is a testament to this shared passion, and we’re thrilled to bring this to our community.”

Launched just in time for the summer travel season, the Anywhere Grooming Kit is designed to be an essential self-care companion for those on the move. The kit features Bombay Shaving Company’s high-performance grooming essentials including Power Groomer Trimmer, Sensi Smart 3 Razor, Charcoal Shower Gel, Coffee Face Wash, and 10ml Mexico Perfume. 

All these essentials come packed inside a Mokobara-designed Hanging Toiletry Bag, offering both style and functionality for easy organization and accessibility while traveling. The Mokobara x BSC Anywhere Grooming Kit is priced at Rs. 4,999 and is now available for purchase.

SuperYou, the disruptive snacking brand co-founded by Bollywood star Ranveer Singh and Nikunj Biyani of Think9 Consumer Technologies, has introduced an exciting new addition to its lineup—the Coffee-Flavoured Protein Wafer. Designed for those who crave bold flavors and wholesome nutrition, this latest offering brings the richness of coffee into a protein-packed, on-the-go snack.

Coffee has long been a symbol of meaningful conversations, from heart-to-heart discussions to high-powered meetings. SuperYou captures that essence with its new protein wafer, delivering the familiar coffee experience in a convenient and nutritious format.

Ranveer Singh shared, “SuperYou is about celebrating everyday wins, and this wafer combines my two favorites - protein and coffee and brings that burst of joy and energy. It's delicious and smooth, and I am sure like the other flavors, this one will be a surprise too. This one's a 10/10!”

More than just a snack, the SuperYou Coffee-Flavoured Protein Wafer offers a smooth, satisfying, and bold taste, making it an ideal companion for fitness enthusiasts, coffee lovers, and anyone looking for a quick energy boost. Made with a fermented yeast protein blend, the wafer contains no palm oil and no added sugar, ensuring a guilt-free indulgence.

Nikunj Biyani, co-founder, SuperYou stated, "Coffee is a daily ritual for many, and we wanted to craft a flavor that matches that excitement. This protein wafer isn’t just about taste—it’s about delivering a rich, indulgent experience while staying true to our commitment to making protein fun and accessible to all. Ranveer and I are very excited for everyone to try it!”

The SuperYou Coffee-Flavoured Protein Wafer is now available on Amazon, Flipkart, Zepto, Blinkit, and Instamart, along with select modern trade stores such as Reliance, Noble Plus, Wellness Forever, 7Eleven, and Nature’s Basket.

With this latest launch, SuperYou continues to redefine snacking, proving once again that healthy choices don’t have to be boring. Whether you’re a coffee aficionado or simply looking for a protein-packed treat, this new wafer is set to be your go-to indulgence.

The much-awaited Harry Potter x MINISO Pop-Up Store has officially launched at Ambience Mall, Gurugram, offering fans a one-of-a-kind shopping experience. Featuring over 300 officially licensed Harry Potter products, this exclusive store brings the magic of the wizarding world to life.

The pop-up store showcases an extensive range of merchandise, including enchanting stationery, plush toys, house-themed accessories, and collectibles. Designed to transport visitors to the magical corridors of Hogwarts, the store's decor includes floating candles and spellbinding visuals, creating an immersive experience. Fans can also capture memorable moments with life-size replicas of iconic props from the films.

Shoppers can explore a variety of exclusive products, from intricately crafted wands and stylish Hogwarts house-themed bags to adorable plushies of beloved magical creatures. Limited-edition collectibles, available only at this location, add to the store’s unique appeal.

For those looking to incorporate Hogwarts into their daily lives, the store features a selection of home and lifestyle products, including Gryffindor blankets and Ravenclaw notebooks. Additionally, fans can browse through a collection of Harry Potter-inspired apparel, designed to celebrate Hogwarts house pride.

This limited-time pop-up store is set to be a major attraction for Harry Potter enthusiasts. Visitors are encouraged to share their magical moments on social media using #HarryPotterXMINISO #MINISOINDIA #MagicalWondersAwait.

The Harry Potter x MINISO Pop-Up Store at Ambience Mall, Gurugram, promises a spellbinding experience for fans of all ages. With its exclusive offerings, immersive ambiance, and enchanting decor, this store is a must-visit before the magic disappears. Whether you're a long-time fan or just discovering the world of Harry Potter, this pop-up store offers an unforgettable experience filled with nostalgia and wonder.

Tata Soulfull, a brand under Tata Consumer Products, is set to transform India's tea-time experience with its latest innovation—Tata Soulfull No Maida Rusk. The brand, known for its wholesome millet-based snacks and packaged foods, introduces this new offering as a healthier alternative to traditional rusks, which are typically made with refined flour (maida).

The launch is supported by a compelling marketing campaign featuring celebrated actor and brand ambassador Manoj Bajpayee. Built around the tagline ‘Har Chai ko Apni Chai Banaye’, the campaign highlights how every Indian has a unique way of enjoying their tea, making chai moments truly personal.

At the heart of the campaign is a master film featuring Manoj Bajpayee, who lightens up a formal tea occasion by pairing a bland cup of tea with the crunchy Tata Soulfull No Maida Rusk. The ad humorously contrasts traditional tea etiquette with India's love for a strong, flavorful chai, turning a stiff setting into a soulful and relatable moment. Manoj Bajpayee’s natural charm perfectly embodies the brand’s essence—premium quality with a truly desi touch.

Rasika Prashant, CMO, Soulfull said, "Chai and rusk are an inseparable duo in Indian households, but most rusks contain maida, which isn’t preferred for everyday consumption. With Tata Soulfull No Maida Rusk, we’re addressing this gap by giving consumers an alternative choice that delivers on taste and crunch. Through this campaign, we bring humor and relatability to the conversation, showing how choosing Tata ka Rusk makes every chai moment, truly your own. Manoj Bajpayee's warmth and authenticity help us connect with consumers across India in a way that feels natural and engaging. This product and campaign demonstrate our understanding of evolving consumer preferences while honoring India's cherished chai culture. We're not just launching a product – we're reimagining a ritual that millions of Indians hold dear.”

The campaign, conceptualized by creative agency The Womb, features a series of digital short films alongside the main advertisement, with each film showcasing the product’s unique selling points—no maida, great taste, and lasting crunch.

Suyash Khabya, CCO, The Womb shared, "Who doesn't want to have Tea with the Queen at the Buckingham Palace? But unki chai boring hai, bland hai. So that's where we got Manoj to pull out Tata Rusk and enjoy his tea. The setting is bizarre. The humor is subtle, the brand integration is perfect. It's simple, yet unignorable. Everyone from UP to Bihar to even Mumbai would love to be in front of the British Queen and show her our way of doing things. Hum jaise hai, waise hai!"

Manoj Bajpayee stated, “I’ve always believed that a good cup of tea deserves the perfect companion. Tata Soulfull’s No Maida Rusk brings just that – a crunchy, flavorful treat without the compromise of maida. This product redefines chai-time rituals, offering a wholesome yet indulgent option for tea lovers like me. It’s exciting to be part of a campaign that blends humor, tradition, and innovation. With Tata Soulfull No Maida Rusk, every chai moment truly becomes your own.”

Currently, Tata Soulfull No Maida Rusk has been launched in North, East, and Central India, with expansion plans for other regions soon. 

Authentic Brands Group (Authentic), a global leader in brand development and licensing, has announced a collaboration with Brand Concepts Ltd., a pioneer in introducing fashion to travel gear, bags, and accessories. This strategic alliance will bring Juicy Couture bags and accessories to India, marking a significant milestone for the iconic lifestyle brand in the country.

Recognized worldwide for its bold colors, playful designs, and glamorous aesthetic, Juicy Couture appeals to a young, fashion-forward audience. The upcoming collection will feature an array of handbags, including satchels, hobos, totes, and clutches, along with luggage, backpacks, scarves, caps, and lifestyle accessories tailored for the Indian market.

“We are delighted to have been granted the license for Juicy Couture's Handbags and lifestyle accessories in India. Our expertise in curating and delivering premium fashion accessories aligns seamlessly with Juicy Couture's reputation for style. The Indian demographic, with its growing aspiration for high-quality and iconic brands, makes this partnership particularly exciting. We are honored to be Authentic’s trusted partner in bringing this distinguished brand to a market that values both elegance and opulence. We are confident this partnership will resonate deeply with the discerning Indian consumer,” shared Abhinav Kumar, Co-founder & CEO, Brand Concepts Ltd.

Brand Concepts Ltd. will manage the design, manufacturing, and distribution of Juicy Couture's bags and accessories in India. The collection will be available at dedicated stores, Bagline Retail Outlets, and the D2C website of Bagline, as well as leading e-commerce platforms. Additionally, the products will be exclusively available at Shoppers Stop.

Henry Stupp, President, Lifestyle EMEA-INDIA at Authentic Commented, “Partnering with Brand Concepts Ltd. to introduce Juicy Couture's iconic style to the Indian market is a significant step for us. India's vibrant fashion scene and diverse consumer base create an ideal opportunity for the brand. This partnership allows us to showcase Juicy Couture’s signature designs and lifestyle to a wider audience, further enhancing the brand's global presence.”

The new collection is set to launch in Q1 2025.

Acer, one of the global leaders in the PC industry, has unveiled its first 39.6 cm (15.6-inch) laptop model, the TravelLite TL15-53M, as part of the TravelLite series. Developed under the ‘Make in India’ initiative, these laptops cater to professionals seeking powerful performance, advanced security, and seamless user experience.

The TravelLite TL15-53M boasts a sleek metal body, ultra-slim profile, and a 180-degree hinge, offering enhanced flexibility. Equipped with Intel Core processors, up to 64GB DDR5 RAM, and SSD storage options up to 2TB, it delivers top-tier speed and efficiency in a compact form.

Supporting both DDR4 and DDR5 platforms, the TravelLite series integrates 13th Gen Refresh Intel Core processors, including Core 3 100U, Core 5 120U, and Core 7 150U. Built for durability, it holds MIL-STD 810H certification, ensuring it can withstand rigorous conditions. With a lightweight design of just 1.58 kg, it offers excellent portability without compromising on strength. A privacy camera shutter further strengthens security for users working remotely.

Featuring Intel Iris Xe and Intel UHD Graphics, an FHD IPS display, an FHD webcam, and Gen4 NVMe SSDs that provide up to 4X faster storage speeds, the laptop is built for seamless performance. It also includes multiple connectivity options such as 3 USB 3.2 Type-A ports, 2 Type-C 3.2 ports, HDMI 2.0, an audio combo jack, and an optional fingerprint reader on the touchpad. Security is further enhanced with discrete TPM 2.0, a Kensington lock slot, and a built-in copilot button for increased productivity.

Sudhir Goel, Chief Business Officer, Acer India stated, “The launch of the TravelLite TL15-53M series brings bigger screen model that addresses a crucial market need. This series reflects Acer’s drive for innovation and strong support for the Make in India initiative. It is designed for professionals and offers exceptional portability without compromising performance. With advanced security features, a robust metal chassis, and state-of-the-art hardware, we take pride in manufacturing them in India, delivering globally competitive technology with a local touch."

Powered by a 55.2 Whr fast-charging battery, the laptop ensures up to 12 hours of battery life and supports multiple operating systems, including Windows 11 Home, Windows 11 Pro, and Linux. Certified under the ‘Make in India’ initiative, the TravelLite TL15-53M underscores Acer’s dedication to local manufacturing and technological excellence.

India’s first and only pure cane juice aged rum, Camikara, has announced an exciting collaboration with Fort City Brewing, Delhi’s pioneering craft beer innovator. Together, the two brands are introducing an exclusive selection of barrel-aged beers, matured in Camikara casks, crafted to captivate beer enthusiasts with their depth and complexity.

In 2023, Piccadily Distilleries and Fort City Brewing laid the foundation for India’s first-ever Barrel-Aged Beer Program, combining Piccadily’s expertise in distillation with Fort City’s passion for unique and flavourful brews. 

Following the success of Dhumri, an Imperial Stout aged for three months in Ex-Indri Single Malt Whisky barrels, the partnership has unveiled its latest creation—Mridya. This Indian take on a Belgian Dubbel has been aged for 15 months in Ex-Camikara Rum barrels, developing rich raisin and dried fruit notes, mirroring the depth imparted by Camikara’s aging process.

This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh. 

Pouring a crimson red hue with an off-white head, the beer offers profound notes of toasted oak, caramel, plum, raisins, and dark fruits, with slight oxidation adding to its complexity. It finishes on a sweeter note with a medium to full body and is available exclusively at Fort City Brewery for Rs. 595 + GST.

"We are excited to embark on this journey with Camikara Rum by Piccadily Distilleries for our first-ever Barrel-Aged Beer Program. This collaboration is more than just aging beer in barrels—it’s about blending traditions, pushing boundaries, and crafting something truly exceptional for beer, whisky, and rum aficionados alike," said Gautham Gandhi & Ashish Ranjan, Co-founders, Fort City Brewing.

"Our partnership with Camikara is a tribute to time, patience, and craftsmanship. Every barrel tells a story, and through this program, we are creating beers that embody depth, complexity, and character," added Ishaan & Sannat Chandhok, co-founders of Fort City Brewing.

Shalini Sharma, Head of Marketing, Piccadily Distilleries said, "As a homegrown brand, we are thrilled to continue our collaboration with the passionate team at Fort City Brewing for yet another pioneering initiative. Mridya, aged for 15 months in ex-Camikara barrels, beautifully showcases the depth and complexity that barrel aging can bring to craft beer. This marks our second barrel-aged beer, offering consumers a unique confluence of rum and brewing artistry. Such collaborations allow us to push the boundaries of innovation in both the Indian rum and craft beer industries, bringing extraordinary and memorable experiences to our discerning audience.”

Fort City Brewing’s dedication to flavour innovation perfectly complements Camikara’s commitment to purity and craftsmanship, resulting in a selection of beers that reflect India’s rich heritage while showcasing a harmonious blend of tradition and modern brewing artistry.

Starbucks and Peanuts have come together in a global partnership that embraces kindness, coffee, and community. Starbucks stores across India has recently unveiled an exclusive Peanuts-themed merchandise collection, featuring beloved characters, including the iconic Joe Kind Snoopy, bringing joy to coffee lovers nationwide.

Rooted in Peanuts’ values of friendship and goodwill and Starbucks’ dedication to creating positive community impact, this collaboration highlights the idea that even small acts of kindness can make a significant difference. “Like Starbucks, Joe Kind Snoopy encourages people to connect through the simple, everyday acts of kindness.”

The Peanuts collection will be available in over 150 Starbucks stores across India throughout April, coinciding with Starbucks’ Global Month of Good. This annual initiative sees Starbucks partners (employees) worldwide engaging in community service, reinforcing the brand’s commitment to social impact. For over a decade, Starbucks has worked alongside local non-profits in April to support and uplift communities.

In addition to this collaboration, Starbucks has introduced a Spring Collection in India starting from March 16, 2025. Inspired by the vibrancy of the season, the collection features cherry blossom designs, soft pastel hues, and elegant nature-inspired patterns. With a sleek and modern aesthetic, these items bring a refreshing touch to everyday coffee moments.

Customers can explore eight new merchandise pieces, including the Peanuts Joe Kind Cup, Peanuts Friendship Cup, Island Cherry Blossom Mug, and Pink Tumbler, among others. Fans of Snoopy and the Peanuts gang can also join the kindness movement online by using #GlobalMonthofGood.

This exclusive collection includes the Peanuts Joe Kind Snoopy Cup, a reusable cup reminiscent of the first Starbucks + Peanuts collaboration launched in Japan in 2022. Featuring Joe Kind Snoopy in a green apron spreading coffee-fueled joy, this cup is priced at Rs. 550. Another standout item is the Peanuts Friendship Mug, a 14oz matte-finish mug that showcases the Peanuts gang enjoying warm moments together, available for Rs. 2150. Additionally, the Peanuts Joe Kind Snoopy Cup Sleeve offers a delightful and functional way to carry hot or cold beverages, featuring Joe Kind Snoopy sharing drinks and smiles, priced at Rs. 1350.

The Starbucks Spring Collection blends seasonal charm with contemporary design, incorporating cherry blossoms, pastel tones, and intricate yet minimal patterns that capture the essence of spring. The collection strikes a balance between classic and modern elements, making every coffee moment more special.

These limited-edition spring-themed designs are available to check out at select Starbucks stores across India, while supplies last.

Savana, a brand known for its commitment to purpose-driven fashion, has launched its latest collection, “Pawfect Cause”, blending style with social impact. This initiative is an extension of the brand’s strong belief in corporate social responsibility (CSR), proving that fashion can be a powerful tool for change.

Designed for pet lovers and conscious consumers, the Pawfect Cause collection is more than just a fashion statement—it is an opportunity to make a tangible difference. A portion of the sales proceeds will be donated to Charlie’s Animal Rescue Centre (Charlie Foundation), a non-profit organization that works tirelessly to rescue, rehabilitate, and care for stray and abandoned animals. Through this partnership, Savana aims to provide essential resources to help improve the lives of countless animals in need.

By choosing pieces from this collection, consumers are not only expressing their love for animals but also actively contributing to a larger movement that prioritizes compassion, kindness, and social good.

With increasing consumer interest in ethical and sustainable fashion, Savana’s latest collection reaffirms its commitment to socially responsible business practices. The brand recognizes that modern shoppers are looking for more than just trends; they seek purpose-driven purchases that align with their values.

The collaboration with the Charlie Foundation underscores the growing synergy between fashion and philanthropy, where brands are increasingly taking responsibility for creating a positive impact. The funds raised through Pawfect Cause will aid in providing medical care, shelter, and nourishment to stray animals, helping them find loving homes or live in safer environments.

With this launch, Savana continues to push the boundaries of ethical fashion, proving that style and compassion can coexist. The Pawfect Cause collection stands as a testament to the brand’s unwavering commitment to making a difference, ensuring that every purchase contributes to a world where fashion is not just about aesthetics but about impact.

Through this initiative, Savana transforms fashion into a platform for change—where every choice made by a consumer extends beyond personal style and into the lives of those who need it most.

Jaipur Watch Company, one of India’s well-known micro-luxury watch brands known for its impeccable craftsmanship and innovation, has introduced its latest collection of diamond-studded ring watches. This exclusive range seamlessly merges fine jewelry with advanced horology, further cementing the brand’s reputation for artistry and precision.

"I am thrilled to introduce this exquisite collection of diamond-studded ring watches. Each timepiece is a testament to our commitment to innovation, artistry, and exceptional craftsmanship. Our goal is to create timepieces that not only keep time but also make a statement,” shared Gaurav Mehta.

The collection features three meticulously designed timepieces, each highlighting a distinct element of Jaipur Watch Company’s expertise. The Floating Diamonds Ring Watch is adorned with 49 diamonds (0.90 ct) that appear to float within the dial, creating a captivating visual effect. The Boat-Shaped Diamond Ring Watch boasts 124 diamonds (1.28 ct) and exudes sophistication with its sleek, boat-shaped design. Meanwhile, the Openable Ring Diamond Watch offers a unique interactive experience with an openable ring design, encrusted with 2.60 cts of diamonds.

Combining traditional craftsmanship with modern horology, each ring watch is carefully crafted to ensure flawless detailing, from precision diamond settings to intricate mechanical movements. This collection reaffirms Jaipur Watch Company’s commitment to pushing the boundaries of design and innovation in the luxury watch industry.

As a limited-edition series, these exquisite timepieces embody heritage, artistry, and precision, making them a coveted addition for collectors and connoisseurs of fine horology.

This limited-edition series is designed for collectors and enthusiasts who appreciate heritage, innovation, and artistic expression. Each ring watch is more than just an accessory—it is a symbol of timeless luxury, embodying Jaipur Watch Company’s philosophy of redefining watchmaking by blending history with contemporary elegance.

With this launch, Jaipur Watch Company continues to elevate India’s luxury watch industry, setting new benchmarks in creativity and craftsmanship while offering collectors a rare and exquisite piece of horological art.

Asian Paints and St+art India Foundation have strengthened their decade-long partnership by expanding the ‘Donate A Wall’ initiative to Northeast India, bringing public art to Shillong and Diphu. The project aims to transform everyday walls into vibrant murals that celebrate the region’s rich traditions, landscapes, and evolving cultural identities. By making art accessible in public spaces, the initiative fosters deeper artistic engagement while preserving and amplifying local narratives.

One of the newly unveiled murals in Shillong, created by artist Pascal Mario Kmenlang Pathaw, captures Meghalaya’s deep connection between culture and ecology. The artwork highlights the iconic living root bridges, a testament to the Khasi community’s ingenuity in working with nature, alongside Rainbow Falls, symbolizing the fluidity of oral traditions. Traditional Khasi dances are also featured, representing the ever-evolving nature of culture where history and modernity coexist. The mural places children at its center, signifying education, resilience, and continuity, while also offering a fresh perspective on institutions as spaces for nurturing knowledge and collective memory.

Amit Syngle, MD & CEO, Asian Paints expressed, “Public art, when created with intent, goes beyond beautification—it becomes a reflection of identity, allowing communities to see themselves and be seen by others. In the Northeast, this takes on even greater significance, as visual storytelling becomes a way to connect dispersed histories, like the living root bridges of the Khasi communities, the landscapes of Shillong, and the lived realities of Garo culture. Our collaboration with St+art India Foundation supports this form of engagement, where walls transform into markers of cultural continuity and change. This is not a singular effort but part of an evolving commitment—to explore how color and art can spark lasting conversations between place, people, and the possibilities of the future.”

Giulia Ambrogi, Co-Founder and Chief Curator, St+art India Foundation said, “In the Northeast, culture is not archived—it is lived, performed, and carried forward through material and oral traditions, through the relationship between people and their landscapes. Public art here cannot simply be about representation; it must function as an active participant in this cultural continuum. With these murals, we are not introducing something new but instead engaging with what already exists, amplifying local narratives in a way that allows them to be seen, shared, and reinterpreted in a changing world. Our collaboration with Asian Paints has allowed us to think about these engagements beyond individual projects, towards a sustained dialogue—one that acknowledges the depth of histories here while also considering how they evolve in the present and the future.”

With the continued efforts of Asian Paints and St+art India Foundation, public art is being transformed into an interactive and culturally significant medium. The ‘Donate A Wall’ initiative not only enhances urban aesthetics but also strengthens its role as a platform for storytelling and community engagement, bringing art closer to people and their lived experiences.

Timex is reviving the bold and distinctive style of the 1980s with the launch of the Q Timex 1982 Ana-Digi Reissue, a timepiece that perfectly blends vintage aesthetics with modern functionality. This latest reissue pays homage to the era of digital-analog hybrids, capturing the essence of retro fashion while incorporating contemporary upgrades for today’s watch enthusiasts.

The Q Timex 1982 Ana-Digi Reissue features a dual analog-digital display, ensuring both classic timekeeping and advanced digital capabilities. The striking champagne dial, paired with a brushed gold-tone stainless-steel bracelet, adds a touch of sophistication, making it a standout accessory for those who appreciate timeless design. Staying true to its heritage, the watch maintains the signature Q Timex branding, further reinforcing its nostalgic appeal.

Beyond its timeless appeal, the watch is engineered for functionality, catering to modern lifestyles. Quartz-powered accuracy ensures precise timekeeping, while dual time zone tracking allows wearers to keep up with different time zones effortlessly. Additionally, the watch boasts a built-in chronograph, an alarm function, and a date display, making it both stylish and practical. Whether you're a frequent traveler or simply a fan of vintage-inspired watches, the Q Timex 1982 Ana-Digi Reissue is designed to meet diverse needs.

Timex continues to celebrate its rich horological history through reissues that resonate with both longtime collectors and new-age enthusiasts. The Q Timex 1982 Ana-Digi Reissue, priced at Rs. 13,995, is now available for purchase, offering a nostalgic yet refined statement piece for those who appreciate the perfect fusion of past and present.

Havells, one of the well-known names in India's electrical industry, has announced a strategic partnership with star couple Nayanthara and Vignesh Shivan as brand ambassadors. This collaboration marks the duo’s first-ever brand endorsement together and aims to leverage their immense popularity to deepen Havells’ connection with South Indian consumers.

The partnership reflects Havells’ commitment to delivering innovative, trusted, and stylish solutions for modern homes. By joining forces with Nayanthara and Vignesh Shivan, the brand seeks to unlock new growth avenues in the region while reinforcing its position as a household name.

Parag Bhatnagar, President- Sales, Havells India shared, “At Havells, our commitment to delivering excellence drives us to seek out partnerships that can amplify our impact. Nayanthara and Vignesh Shivan bring a unique blend of charm, creativity, and credibility connecting us with a broad spectrum of consumers. Their association will not only bolster our presence in the South but also allow us to tap into new avenues of growth and strengthen our connection with diverse audiences across India.”

Rohit Kapoor, EVP Brand & Marcom at Havells India commented, “We are absolutely thrilled to welcome Nayanthara and Vignesh Shivan to the Havells family. South India is a region of strategic importance for us, and it was essential to collaborate with personalities who genuinely embody our brand ethos. We believe their influence will help us strengthen our bond with the region and showcase our commitment to bringing world-class, reliable products to every household in South India."

Nayanthara and Vignesh Shivan shared, "We are grateful to associate with Havells, a brand known for its commitment to innovation, quality, and trust. Their products have seamlessly blended into everyday life, offering convenience and style to modern homes. As individuals who value excellence and meticulous craftsmanship, we fully support Havells mission of providing cutting-edge solutions that empower families, especially strengthening the brand’s positioning in the southern markets. We look forward to being part of this journey and connecting with not just the people of South India, but audiences across the entire country." 

Through this collaboration, Nayanthara and Vignesh Shivan will endorse a wide range of Havells products, including Premium Fans, Small Domestic Appliances, Lighting Solutions, Switches, Water Heaters, automation products, Wires, and Kitchen Appliances. To amplify the campaign’s reach, Havells is set to launch a new communication campaign, with a comprehensive marketing strategy spanning TV, print, digital, outdoor, and BTL platforms, targeting key Southern markets.

JSW Paints, one of India’s leading environment-friendly paints company and a part of the US$ 24 billion JSW Group, has announced the launch of its innovative campaign, ‘Sound of Colour’. This first-of-its-kind initiative blends music with visual storytelling, where colours inspire sound, offering a unique sensory experience.

In collaboration with Songdew, India’s premier platform for independent artists, the campaign introduces a collection of one-minute music videos, each capturing the essence of a specific colour from JSW Paints’ portfolio. Each track has been composed by contemporary independent artists to evoke the emotions and moods associated with different colours.

The campaign features renowned artists Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit, who have created tracks that integrate real-set production techniques for an immersive visual experience. Each colour is associated with an emotion—orange represents passion and intensity, purple symbolizes confidence and creativity, blue conveys calm and depth, while brown embodies warmth and authenticity.

A S Sundaresan, Joint MD and CEO, JSW Paints said, “Sound of Colour is a fresh and creative take on how we experience colours. It is about experiencing the colours through music. By collaborating with Songdew’s artists, we are bringing a unique perspective to the concept. We aim to redefine the way we connect with colours and make colour selection an immersive and emotionally engaging experience. The campaign will be released across multiple digital platforms.”

“At JSW Paints, we believe that colour is more than just a visual element – it’s an expression of emotion, creativity, and individuality. Through this ground-breaking initiative, we are thrilled to collaborate with independent artists, blending the vibrancy of our colours with the emotive power of music. This partnership creates a unique multi-sensory experience that not only enhances artistic expression but also fosters a deeper connection between colours, music, and the people who experience them. It is a celebration of creativity in its purest form,” said Ashish Rai, Chief Business Officer, JSW Paints

Songdew, known for its strong presence in digital music distribution and live experiences, has been instrumental in transforming the independent music space in India.

Sunil Khanna, Founder, Songdew stated, “Music and colours have a profound impact on our emotions and creativity. We are delighted to partner with JSW Paints for this unique initiative. Working with some of the most talented independent artists, we aim to bring fresh perspective to music and elevate the way people experience colours, making this campaign a celebration of artistic expression in its purest form.”

With the ‘Sound of Colour’ campaign, JSW Paints takes an innovative step in reimagining colour selection, making it an emotionally engaging and immersive experience for consumers.

UNIQLO has introduced its latest Spring Summer campaign, ‘Life in Linen,’ featuring Bollywood actors and brand endorsers Kareena Kapoor Khan and Sidharth Malhotra. The campaign, launched ahead of the peak summer season, highlights the elegance, comfort, and versatility of UNIQLO’s Premium Linen Collection.

The campaign showcases the effortless charm of linen through two films that depict the actors in their daily lives. In one film, Kareena Kapoor Khan dons a UNIQLO linen shirt, effortlessly transitioning through various moments—relaxing at home, browsing a flower shop, and enjoying a picnic with friends—demonstrating the fabric’s adaptability for all occasions.

“Linen is a staple in my wardrobe,  especially during the hot, Indian summer. I love how it keeps me cool and comfortable and is perfect for Mumbai’s weather. UNIQLO’s Premium Linen Shirts are versatile and perfect for my everyday routine,” shared Kareena Kapoor Khan. 

In another film, Sidharth Malhotra is seen wearing a UNIQLO linen shirt throughout his day, from opening the blinds in the morning and jogging with his dog to meeting friends on a terrace. The film emphasizes the fabric’s breathability and style, making it an essential summer wardrobe choice.

Sidharth Malhotra added, “Summers call for fabrics that are breathable, comfortable, and stylish, and Linen never lets me down. The UNIQLO Premium Linen Collection keeps me both comfortable and looking  effortlessly sharp, making it perfect for any occasion.” 

Nidhi Rastogi, Marketing Director, UNIQLO India stated, “Summers and linen are the perfect match. With the ‘Life in Linen’ campaign, we aspire to highlight the quality and breathability of our linen collection – an essential for the season no matter the occasion. Made with 100 percent European premium linen, this product is a great reflection of UNIQLO’s LifeWear promise of quality and timeless appeal. Featuring Kareena Kapoor Khan and Sidharth Malhotra, the campaign beautifully captures our  LifeWear philosophy—timeless, quality apparel for every moment.” 

In the campaign, Kareena Kapoor Khan is seen wearing the Premium Linen Shirt, Linen Cotton Tapered Pants, and Linen Blend Easy Pants, while Sidharth Malhotra sports the Premium Linen Shirt, Linen Blend Shorts, and Linen Blend Relaxed Pants, highlighting the ease and sophistication of the collection.

The 30-second campaign films will be featured across digital platforms, print, outdoor advertising, and in-store displays. The Premium Linen Collection is now available at all UNIQLO stores and online on UNIQLO’s official website.