Arvind Limited Taps Royal Heritage for Primanté Campaign with Dr Lakshyaraj Singh Mewar

Arvind Limited, a prominent player in the textile industry with comprehensive fiber-to-fashion capabilities, has unveiled its first campaign for Primanté, the company’s premium suiting and shirting brand. The campaign, titled "Own Your Legacy, Own The Moment," features His Highness Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador, highlighting the enduring elegance and sophistication of Primanté fabrics.

The collaboration with Dr. Lakshyaraj Singh Mewar, known for his connection to India’s rich heritage and tradition, is a strategic move by Arvind Limited to bridge the grandeur of the royal past with modern fashion. Through this campaign, the company aims to position Primanté as a symbol of timeless style, blending traditional values with contemporary design.

Arvind Limited, with its extensive experience in textiles, continues to emphasize quality, innovation, and sustainability. The Primanté collection, known for its luxurious fabrics, is poised to set new benchmarks in the premium fashion segment, both in India and internationally.

The campaign marks a significant step in Arvind Limited’s strategy to elevate the Primanté brand, aligning it with the heritage and legacy that Dr. Mewar represents.