Asian Paints Celebrates 22 Years of 'Har Ghar Kuch Kehta Hai' with a Nostalgic Comeback

Asian Paints, India’s foremost paint and home décor brand, is making waves by reintroducing its beloved 'Har Ghar Kuch Kehta Hai' campaign, proving that some narratives only grow richer with time. The updated message conveys that while we adapt to the present, we remain anchored in the principles that have guided us for years. Originally launched in 2002, the campaign features a powerful script by renowned advertising professional Piyush Pandey, whose emotive voiceover and lyrical contributions rendered the ad film a classic in advertising history.

This nostalgic revival serves as a reminder that, although trends may shift, the fundamental essence of a home is eternal. The campaign encapsulates the notion that a home transcends mere walls and roofs; it is a reflection of the lives within—comprising their emotions, memories, aspirations, and unique journeys. The ad masterfully portrays the deep connection between a home and its owner, illustrating how personal identity is woven into the design and ambiance of the space.

The ad begins with a couple playfully selecting colors for their walls, showcasing how design choices shape their living environment. Enriched by empathetic lyrics and a heartfelt voiceover, the storytelling poetically highlights how individuals transform houses into warm, inviting homes. As families rearrange furniture and children’s laughter fills the air, the ad beautifully portrays the home as a hub of happiness, with each scene reflecting how every household tells a unique story, molded by its residents' choices and care.

Amit Syngle, MD & CEO, Asian Paints expressed, "Asian Paints pioneered the approach of capturing the emotional essence of homes decades ago with the 'Har Ghar Kuch Kehta Hai' campaign that became a defining moment in our journey. The tagline "Har ghar kuch kehta hai” is not just a line—it’s a feeling. Piyush’s creative brilliance and soulful voice made the ad film pivotal in setting new benchmarks in the category while also redefining the advertising landscape. We have always championed the profound, personal bond consumers share with their homes. As Asian Paints continues to grow as an integrated home décor provider, our core mission is to be part of high voltage emotion of homemaking and bringing joy and happiness to people’s lives.”

Piyush Pandey, Chief Advisor, Ogilvy India said, “Some things are timeless, ageless, and beyond the difference of generations. That is what this piece of communication is. It is the bravery of the client and the magic of the pen that God gifted me that day. Today if it’s going to run after 22 years, it just tells Asian Paints & Ogilvy - believe in yourself and back your winners.”

With this revival, Asian Paints continues to resonate with consumers, celebrating the enduring nature of home and the rich tapestry of experiences that define it.