BACARDÍ Launches Exciting New Mango Chilli Flavoured Rum in India

BACARDÍ, the globally recognized spirits brand, has launched a new flavored rum in India—BACARDÍ Mango Chilli. This innovative addition to their portfolio combines the sweet, tropical taste of mango with the fiery heat of chili, offering a distinctive flavor that caters to the Indian palate.

The BACARDÍ Mango Chilli rum balances tangy raw mango, ripe mango sweetness, and a warm kick of chili. The result is a unique taste that is both refreshing and bold, designed to appeal to consumers looking for new and exciting drinking experiences. Whether enjoyed as a chilled shot or used to create creative cocktail twists, the new flavor aims to enhance the versatility of rum.

As the global spirits industry sees a rising trend in flavored rums, BACARDÍ’s introduction of Mango Chilli reflects the brand’s commitment to innovation and catering to evolving consumer tastes. Flavored spirits have become increasingly popular, and BACARDÍ’s new variant highlights the brand’s effort to create exciting offerings that blend familiar tastes with bold experimentation.

Ashish Jha, Brand Lead, BACARDÍ India said, “We're delighted to be introducing BACARDÍ Mango Chilli to the Indian market. As a brand, BACARDÍ is committed to constantly innovating in new and exciting directions while keeping consumers at the heart of all that we do. India’s long-standing love affair with the mango inspired us to bring BACARDÍ Mango Chilli to India, to offer our consumers a novel drinking experience that captures some of the most iconic and widely loved Indian flavors. The spirits' unique sweet and spicy flavor profile can be enjoyed in a variety of ways, right from a shot to a wide range of tasty and refreshing cocktails, and we’re sure that it will resonate strongly with Indian consumers and open up new occasions to enjoy the spirit.”

The new offering also opens up opportunities for Indian consumers to enjoy the rum in different settings, from casual get-togethers to celebrations, adding a new twist to the country’s drinking culture. The vibrant flavor combination allows BACARDÍ Mango Chilli to stand out, whether used in shots or cocktails while celebrating one of India’s most beloved fruits—the mango.

BACARDÍ Mango Chilli will be available across India in states including Karnataka, Kerala, Goa, Maharashtra, Madhya Pradesh, Delhi, and more. Pricing for the 750ml bottle will vary based on market regulations.

With this launch, BACARDÍ reinforces its commitment to delivering fresh, innovative flavors that reflect local preferences, making BACARDÍ Mango Chilli the latest must-try for rum enthusiasts across India.