Bata India Unveils New Power Energy Collection with "Stronger Inside" Campaign

Bata India has launched its latest campaign, “Stronger Inside,” to introduce the groundbreaking Power Energy Collection, designed in Canada and supported by cutting-edge global technology. The campaign resonates with the idea that true strength comes from within, as echoed in the tagline: "The ones who are fit are not gifted; they are just #StrongerInside." It emphasizes the message that the inner power to overcome challenges is greater than any obstacle one might face. When the world suggests "maybe tomorrow," the campaign urges you to "Power through today!"

The Power Energy Collection is designed to meet the demands of training, running, and workouts, featuring the advanced Power XO Rise technology, which offers a 25 percent increase in energy rebound—the most responsive midsole ever created by Bata. This innovative footwear range is available at a starting price of Rs. 2,999, making high-performance gear accessible to a wider audience.

Deepika Deepti, Head of Marketing, Bata India said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

“There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach. we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training, and workout are engineered to provide comfort that helps you challenge your own fitness goals,” shared Olivier Heck, Global Athleisure Brands Director, Bata Group.

The Energy Collection offers a variety of performance-focused shoes, all backed by international technology and designed to be incredibly lightweight. For runners seeking to elevate their performance, the Energy Pro provides 25 percent more energy return with the SuperCritical XORise+ midsole, offering a springy, responsive feel. The Energy 500, designed for everyday runners, combines comfort and durability with a 4D-engineered tech mesh upper, while the Energy 300 caters to active enthusiasts with stable and responsive training features like Ortholite and XORise+.

Additionally, Bata has re-launched the EasySlide collection, which allows users to effortlessly slide in and out of their shoes without using their hands—a true innovation in both convenience and style. The new walking range from the EasySlide collection starts at Rs. 1,699, offering stylish and easy-to-wear options for everyday comfort.