Beyond Snack Unveils Limited-Edition Banana Chips Inspired by ‘Pushpa 2: The Rule’

Beyond Snack, one of the popular banana chips brands, has teamed up with Mythri Movie Makers to celebrate the much-awaited release of Pushpa 2: The Rule. This collaboration introduces a limited-edition flavor, Flower Nahi Fire, inspired by the indomitable Pushpa, the iconic character who has captured the hearts of audiences across India.

Ahead of the release of Pushpa 2, Beyond Snack’s Flower Nahi Fire flavor brings the movie’s powerful energy into the snacking world. With a bold and spicy flavor profile paired with the signature crispness of Beyond Snack’s banana chips, this new creation is designed to reflect Pushpa’s fiery spirit, delivering an adventurous and intense taste experience for fans.

This marks the first-ever movie-themed banana chip flavor, a unique tribute to Pushpa’s strength and resilience. The special edition flavor encapsulates the boldness and fearlessness that have made Pushpa a cultural icon.

Named after Pushpa’s famous line, “Flower Nahi Fire,” the flavor is packed with a rich and intense spice blend that mirrors the character’s fierce persona. Each chip offers a bold heat and dynamic flavor, paying homage to Pushpa’s iconic dialogue.

“This Pushpa 2 collaboration celebrates the fiery flavors of India and the equally bold characters we love to see on screen. We created Flower Nahi Fire to capture Pushpa’s unbreakable spirit. With its intense spices and signature banana chip crunch, this snack is as memorable and impactful as the movie itself,” shared Manas Madhu, Founder, Beyond Snack. 

The limited-edition Flower Nahi Fire flavor is available in collectible packaging featuring visuals from Pushpa 2, making it a must-have item for movie fans. Beyond Snack’s collaboration with the film offers a unique way for audiences to experience Pushpa’s energy off-screen, adding a new layer to the excitement surrounding the film.

“Pushpa Raj is all about power and resilience. Beyond Snack’s Flower Nahi Fire flavor captures that spirit, letting fans experience Pushpa’s energy off-screen,” said Y.Ravishankar, Producer, Mythri Movie Makers. 

Since its founding in 2020, Beyond Snack has become a household name in states such as Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, and Delhi. Backed by NABVentures, the Kerala-based brand has revolutionized the traditional banana chip market with a focus on premium quality, hygiene, and innovation. The company’s ‘24 Carat Taste’ promise continues to set new standards in the snacking industry, now further elevated by this exciting collaboration.