Birla Opus Paints Colors the Canvas of Art Mumbai 2024 in Its Second Edition

As a trailblazing paint brand that prioritizes innovation and modern consumer needs, Birla Opus Paints, under the umbrella of Aditya Birla Group's Grasim Industries, has teamed up with Art Mumbai 2024 as its presenting partner. This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.

The second edition of Art Mumbai, which kicked off today at the iconic Mahalaxmi Racecourse, promises to build on the success of its inaugural year by bringing together an extraordinary collection of Indian, South Asian, and international art. Birla Opus Paints’ involvement underscores its alignment with Art Mumbai’s vision to celebrate the transformative power of art, color, and culture while fostering creativity and innovation.

"At Birla Opus Paints, we believe that colour is more than just an aesthetic choice – it is a powerful medium that reflects and shapes cultural and personal expression. Art and colour are powerful storytellers with each brushstroke narrating a part of India’s cultural tapestry. This collaboration with Art Mumbai blends our commitment to innovation with the transformative power of art,” said Inderpreet Singh, Head of Marketing, Birla Opus Paints.

The partnership features several unique initiatives, including a Birla Opus Lounge for VIP attendees, offering a tranquil space amid the excitement of the festival. Additionally, the Birla Opus Auditorium hosts the much-anticipated Speaker Series, providing patrons with insights into the intersection of art, culture, and color. The event’s walls are adorned with exclusive tints from Birla Opus Paints, seamlessly integrating the brand’s vibrant palette into the festival’s aesthetic.

Dinesh Vazirani, Co-founder, Art Mumbai, "We are delighted to have opened the second edition of a bigger and better Art Mumbai with a larger and more immersive showcase of modern and contemporary art from South Asia and around the world. We are honoured to partner with Birla Opus Paints. This association with Birla Opus Paints has enhanced the experience of Art Mumbai, adding even more colour to the fair, making this event a truly unique celebration of community and culture."

By joining forces with Art Mumbai, Birla Opus Paints reinforces its commitment to artistic expression and community building, while showcasing the rich artistic heritage of South Asia on a global stage.