Blackberrys Partners with Myntra to Expand Reach Across India

Blackberrys, a leading name in contemporary menswear in India, has announced a strategic collaboration with the e-commerce giant Myntra. Known for over three decades for its sharply cut and well-fitted clothes tailored for Indian men of all body types, Blackberrys aims to broaden its customer base by leveraging Myntra’s extensive online platform.

This collaboration marks a significant expansion for Blackberrys, which has traditionally served its customers through 380+ exclusive brand stores and its direct-to-consumer website, Blackberrys.com. With this new alliance, all of Blackberrys’ collections, including Suits & Blazers, Dress Line Trousers, India Fit Shirts, Casual T-Shirts, Shirts, Khakis, the TechPro and TempTech ranges, as well as festive and seasonal collections, footwear, and accessories, will now be available on Myntra.

Nitin Mohan, Co-Founder, and Director, Blackberrys said, “This strategic alliance with Myntra marks a new chapter in Blackberrys’ journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide. We are excited to extend our legacy of innovation and precision in fit to more consumers than ever before, all while enhancing their shopping experience.”

Since its inception in 1991, Blackberrys has been a trailblazer in the Indian menswear industry, introducing innovations such as India’s first wrinkle-free khakis and pioneering dress-line trousers. The brand’s TechPro range, featuring smart-dry, wrinkle-resistant fabrics, the India Fit range of shirts designed for Indian body types, and the TempTech collection, engineered for all-weather comfort, exemplify Blackberrys’ commitment to combining style with functionality. This collaboration with Myntra, where Blackberrys has been an integral part of the portfolio since 2014, builds on a shared goal of catering to India’s evolving fashion preferences.

Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality.  This announcement underscores our commitment to serve Myntra’s premium base of fashion-forward customer with the finest menswear collections that meet their evolving tastes and preferences."

The partnership allows Blackberrys to effectively leverage Myntra’s advanced technology and fast delivery capabilities, making their signature collections more accessible to a premium customer base across the country. This collaboration is set against the backdrop of a rapidly growing menswear market in India, driven by the evolving preferences of tech-savvy millennials and Gen Z consumers. According to industry reports, the Indian menswear market is projected to grow at a compound annual growth rate (CAGR) of 7.7 percent from 2024 to 2032.

With this alliance, Blackberrys is poised to reach new heights, expanding its influence in the Indian fashion industry while continuing to deliver high-quality, sophisticated menswear to an ever-growing audience.