Blue Tribe Partners with Anushka Sharma and Virat Kohli to Launch Its New Product

Blue Tribe, renowned for its innovations in plant-based food, has unveiled its latest ad campaign featuring beloved Indian celebrity couple Anushka Sharma and Virat Kohli. This campaign underscores the couple's commitment to sustainability and aligns with Blue Tribe's goal of making plant-based eating more mainstream.

The focus of the campaign is Blue Tribe's new no maida Soya Chaap, a ready-to-eat product made from a blend of soy flour and wheat flour. This innovative offering serves as a valuable protein source and can be enjoyed on its own or incorporated into various Indian dishes such as curries, biryanis, and kebabs. After six months of rigorous testing, Blue Tribe is introducing several flavors, including achari, tandoori, and afghani. These precooked options are ready to be warmed in a microwave, making them convenient and versatile.

Key features of Soya Chaap include ready-to-eat, High in protein, No maida, no preservatives, no palm oil, A convenient option for vegetarians, and Sattvik prescribed. The ad underscores Blue Tribe’s commitment to offering delicious, nutritious, and eco-friendly plant-based alternatives without compromising on taste or quality.

"We are thrilled to present this plant-based food innovation that helps bring a crowd favorite like soya chaap in a high protein, hygienic form that is also affordable and convenient,” commented Virat Kohli on the campaign.

Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”

Sandeep Singh, Founder,  Blue Tribe said, “We are thrilled to launch Soya chaap, we have already started getting positive response to these products which underscores the market’s need for a trustworthy and hygienic alternative.”

The campaign has been launched across multiple platforms, including YouTube and social media, starting August 27, 2024. Through this effort, Blue Tribe aims to broaden its audience and solidify its position as a leader in the plant-based food sector.