boAt and Shruti Haasan Launch Bassheads 122 ANC: Rediscover Classic Bass
boAt and Shruti Haasan Launch Bassheads 122 ANC: Rediscover Classic Bass

boAt, India’s leading audio wearable brand, has joined forces with the versatile actress and singer Shruti Haasan to introduce the all-new Bassheads 122 ANC wired earphones. This collaboration celebrates the resurgence of 90s fashion, where iconic styles are making a contemporary comeback.

The Bassheads 122 ANC earphones combine immersive audio quality with the convenience of a wired connection, catering to those who appreciate classic styles with a modern touch.

Named "Bass ReWired," the campaign captures the essence of this revival, showcasing wired earphones as a fashion statement alongside other popular trends from the 90s like baseball shirts, leather pants, and miniskirts. This movement blends vintage aesthetics with modern sensibilities, creating a unique and eclectic fashion landscape.

"I'm excited to collaborate with boAt for the launch of the Bassheads 122 ANC. The 90s era is making a strong comeback, and I admire how these earphones blend classic wired functionality with exceptional sound quality. They offer a perfect way to relive the nostalgia of that period while embracing contemporary trends,” remarked Shruti Haasan.

A spokesperson from boAt remarked, "Shruti Haasan embodies modern versatility and perfectly aligns with the spirit of Bass ReWired. Known for her talent and trendsetting style, Shruti resonates deeply with our campaign, seamlessly bridging vintage vibes with a touch of modern flair."

With the introduction of Bassheads 122 ANC and the "Bass ReWired" campaign, boAt aims to bring back the best of the 90s with a fresh perspective. Get ready to rewind, recharge, and rediscover your love for wired audio.

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