boAt Teams Up with Gulshan Grover for a Playful Raksha Bandhan Campaign

This Raksha Bandhan, boAt, India's No.1 audio and wearable brand, is bringing a playful and mischievous twist to the traditional celebration with the launch of the "Blackmail Brother Academy" (BBA). This unique and entertaining campaign is led by none other than Bollywood's iconic villain Kabira, portrayed by the legendary Gulshan Grover from the classic film Hera Pheri.

The campaign taps into a familiar sentiment shared by sisters each Raksha Bandhan—the hope of receiving the perfect gift from their brothers. However, the reality often includes cliché presents like a box of chocolates or the ubiquitous shagun ka lifafa. This year, boAt and the OG Bad Man, Gulshan Grover, are here to change that narrative with a fun and engaging blackmailing course designed especially for sisters.

In a dark, dramatic tone reminiscent of his notorious villainous roles, Kabira delivers a blackmail tutorial that is both playful and persuasive. This piece-to-camera tutorial is a masterclass in leveraging secrets to secure better gifts from brothers. Enhanced with visual effects and overlays, the film culminates in a call to action urging sisters to demand boAt products as their Rakhi gifts this year.

Taking personalization to the next level, boAt employs AI technology through its microsite called BH.AI to create unique, engaging, and playful blackmail messages from the Blackmailer Professor. In these videos, Kabira will address brothers by name, warning them that a secret shared by their sister will be revealed unless they buy her a boAt product. This fun twist ensures that the sisters can share these videos with their brothers, making the blackmail both light-hearted and effective.

"Ye course complete karne se har devi ko prasad milega aur apka bhaiya babu se zyada aapka dhyan rakhenge," promises Kabira, ensuring that this Raksha Bandhan will be both memorable and mischievous.

With the "Blackmail Brother Academy," boAt aims to make this Raksha Bandhan an unforgettable one, filled with laughter, playful mischief, and the promise of better gifts. The campaign is designed to bring siblings closer together with a humorous and engaging twist on tradition.

"A playful twist on Raksha Bandhan, our Blackmail Brother Academy is all about making this festive season fun and memorable. We're thrilled to have the legendary Gulshan Grover, the OG Bad Man, lead this campaign and bring smiles to countless siblings across the country," said Aman Gupta, CMO & Co-Founder, boAt.

As Raksha Bandhan approaches, boAt invites everyone to join the fun and let the Blackmailer Professor guide them to the perfect Rakhi celebration.