boAt Teams Up with Mastercard to Bring Tap and Pay Feature to Smartwatches

Mastercard has unveiled a new collaboration with boAt, India’s top wearables brand, to introduce tap and pay functionality on its devices. Through this partnership, Mastercard cardholders will be able to use boAt’s payment-enabled smartwatches to make seamless transactions via Crest Pay, boAt’s official app designed for wearable payments.

This new feature enables users to tokenize their existing Mastercard debit and credit cards from participating banks and activate the tap and pay option on their boAt smartwatches. Users can make transactions up to Rs. 5,000 at POS terminals without entering a PIN, enhancing convenience for everyday purchases. The feature utilizes Mastercard’s device tokenization technology, which employs cryptograms to ensure both rapid and secure transactions.

Initially, this contactless payment feature will be available to Mastercard cardholders from select leading banks, with plans to expand to additional banks in the near future.

Gautam Aggarwal, Division President, South Asia at Mastercard said, “Delivering on the promise of highly inclusive and secure payments, Mastercard is thrilled to collaborate with boAt to power the launch of this innovative solution in the tap and pay segment. This association will integrate Mastercard’s trusted payment technology with boAt’s devices, enhancing the user confidence in the wearable payment technology through an unmatched experience.” 

India’s demand for wearable devices has been growing steadily, with the wearables market expanding by 34% in 2023. Smartwatch shipments surged by 73.7 percent, resulting in nearly 54 million devices in the market.

Sameer Mehta, Co-founder and CEO, boAt shared, “At boAt, we are always striving to push the boundaries of technology to improve the lives of our customers. Our partnership with Mastercard will help widen access to a consumer base that has continuously shown eagerness to adapt to newer modes of contactless payments.”