The Body Shop Collaborates with Diana Penty for Festive Vitamin C Skincare Campaign

The Body Shop, the esteemed British-born ethical beauty brand, has announced a new collaboration with Indian model and actress Diana Penty to highlight its acclaimed Vitamin C skincare range. This partnership focuses on a straightforward skincare routine designed to deliver a natural, radiant glow just in time for the festive season.

Diana Penty will be featured in an exclusive video where she shares her personal skincare regimen using The Body Shop’s Vitamin C products. The routine emphasizes achieving a luminous complexion with a fresh, clean start using the Vitamin C Daily Glow Cleansing Polish, which effectively removes impurities and prepares the skin for subsequent treatments. The Vitamin C Glow Revealing Serum is then applied, which is clinically proven to enhance skin radiance by 33% after eight weeks. The routine concludes with the Vitamin C Glow Boosting Intense Moisturiser, a rich cream that hydrates the skin while protecting it from environmental stressors.

What sets The Body Shop’s Vitamin C range apart is its use of ethically sourced Vitamin C from Camu Camu berries, known for their high Vitamin C content. The products are also enriched with Bakuchiol, a plant-based alternative to retinol that targets pigmentation and provides all-day hydration.

Diana Penty shared her excitement stating, “I’m thrilled to partner with The Body Shop to celebrate the festive season with glowing skin! The Vitamin C range, enriched with natural ingredients like Camu Camu and Bakuchiol, gives me a radiant, healthy glow—perfect for the celebrations ahead.”

Harmeet Singh, Chief Brand Officer, The Body Shop, Asia South added, “Healthy, glowing skin is a must for the festive season. Our bestselling Vitamin C range is designed to make achieving that glow simple and effective. Diana’s passion for skincare aligns perfectly with our brand values, and we’re excited to showcase how easy it is to create a personalized skincare routine that leaves you looking and feeling radiant, even during the busiest times.”

The Body Shop’s Vitamin C range is available at all stores and online. Customers can explore special festive offers through The Body Shop’s website or mobile app, available on both Google Play Store and the App Store. Additionally, customers are encouraged to join The Body Shop’s LYBC (Love Your Body Club) loyalty program to earn points and access exclusive rewards.