Bold Care and Jupiter Team Up to Tackle Financial and Intimate Wellness for Couples

India's leading intimate wellness brand, Bold Care, has joined forces with Jupiter, a prominent neobanking platform, to introduce an innovative campaign focused on fostering open discussions around two vital, yet often overlooked, facets of relationships: financial wellness and intimacy. This groundbreaking initiative encourages couples to address the link between financial health and personal connection, aiming to reduce the stigma surrounding both money and intimacy.

The campaign highlights how financial stress can impact not only a couple's finances but also their emotional and physical closeness. Research shows a strong connection between financial well-being and relationship quality, and Bold Care and Jupiter’s collaboration seeks to help couples navigate these interconnected areas with transparency and trust.

Rajat Jadhav, Co-Founder, Bold Care explained, “Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”

Integrating Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, the campaign provides resources and tools for couples to communicate more effectively. Through social media content, billboard messaging, and interactive challenges, Bold Care and Jupiter aim to normalize these essential conversations, making them engaging and approachable for couples across India.

“Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships”, said Apurv Narang, Head of Growth & Marketing, Jupiter Money.

The Bold Care and Jupiter partnership marks a new era in relationship wellness, where financial, emotional, and intimate health are seen as intertwined. Bold Care is also looking ahead to more engaging brand collaborations, aiming to bring intimate wellness discussions to a wider audience. Following the success of this campaign, the brand plans to continue exploring partnerships designed to create open dialogues on sexual wellness.

Stay tuned as Bold Care and Jupiter work to break down barriers and inspire couples to embrace conversations around money and intimacy—key elements of a strong and thriving relationship.