Bonkers Corner has officially launched its highly anticipated Bonkers Corner x Smiley Originals collection in collaboration with Viacom18 Consumer Products, marking a significant milestone as the first Indian homegrown brand to partner with the iconic Smiley Originals. This unique collection brings a bold fusion of streetwear fashion and Smiley's timeless positivity, offering a fresh and dynamic take on contemporary style.
The collaboration combines Bonkers Corner's fearless and trendsetting streetwear with the cheerful energy of Smiley, a lifestyle brand that has symbolized creativity and positivity since the early 1970s. The collection features a wide range of items, including oversized t-shirts, baby tees, bottoms, denim jackets, zipper hoodies, and more— all crafted for today’s fashion-forward trendsetters. With a focus on comfort and bold aesthetics, this line is set to redefine street style.
What sets the Bonkers Corner x Smiley Originals collection apart is its use of innovative design techniques. The collection showcases Chenille embroidery, puff prints, and intricate printing methods, making each piece visually striking and stylish. The collection also introduces fresh base colors that enhance the playful yet edgy vibe that defines this groundbreaking partnership.
Shubham Gupta, Founder, Bonkers Corner expressed, “Partnering with Smiley Originals, a global symbol of positivity, is a dream come true for us. We’ve worked tirelessly to merge innovation, design, and creativity into this collection, and we can’t wait for our customers to experience it. This collaboration is not just about clothing—it’s about celebrating originality and spreading joy through fashion.”
Ross Wilson, Chief Product Officer – Fashion at The Smiley Company stated, “We’re incredibly excited to be partnering with Bonkers Corner on this collaboration. The products are a perfect fit for the Smiley Originals brand, focusing on creativity and positivity in the designs that feel truly authentic to our mission of spreading positivity. As we continue to expand into the Indian market we’re thrilled to be working with Bonkers Corner, as well as new brands and companies that echo our own values and audiences.”
Sachin Puntambekar, Head - Viacom18 Consumer Products said, "We are thrilled to bring together two dynamic forces in fashion—Bonkers Corner’s bold, fashion-forward innovation and the timeless positivity of Smiley Originals. This collaboration represents a fusion of creativity and optimism, embodying the spirit of today’s youth culture. At Viacom18 Consumer Products, we are always looking to push boundaries and make iconic and trendsetting partnerships that resonate with fans and fashion-forward audiences alike. We can’t wait for consumers to experience this vibrant and unique collection.”
To celebrate the launch, Bonkers Corner is unveiling the collection with a dynamic CGI video that captures the essence of the range. Additionally, exciting launch events are planned at their flagship stores in Mumbai and Bangalore, creating a buzz and ensuring that the excitement is felt throughout the country.
The Bonkers Corner x Smiley Originals collection is now available, ready to bring a bold statement to your wardrobe. This collaboration, where street style meets positivity, is a unique opportunity to own a piece of fashion history. Don’t miss out on this vibrant and stylish collection designed for those who embrace creativity, authenticity, and optimism.
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