Calvin Klein Unveils New Campaign in India Featuring Disha Patani
Calvin Klein Unveils New Campaign in India Featuring Disha Patani

Calvin Klein has officially launched its latest campaign in India, spotlighting the internationally acclaimed Bollywood actress and model Disha Patani, styled in the brand’s iconic underwear collection. The campaign, shot by renowned photographer Stas Komarovski, reflects Calvin Klein’s modern aesthetic through stripped-back portraits that allow Disha's sensuality and confidence to shine. This unveiling introduces the new Fall 2024 underwear line, celebrating the brand's commitment to quality and style.

Disha Patani expressed about the campaign,Calvin Klein underwear has been a central part of my wardrobe for years – I’ve always loved how supportive and comfortable it is, and how sexy it makes me feel. “I’ve been lucky to partner with the Calvin Klein team on different campaigns, but being the face of this campaign in India is a special evolution of our relationship.”

The campaign officially launches today and will be prominently featured across a range of digital and social media platforms, ensuring broad visibility and engagement. Additionally, the campaign will appear in out-of-home placements and at point-of-sale locations throughout the region, making it easily accessible to consumers.

The new Fall 2024 underwear collection, known for its stylish designs and premium quality, will be available at Calvin Klein stores, leading retail outlets, and various online platforms across India. This launch is expected to resonate strongly with both loyal Calvin Klein customers and new consumers, reinforcing the brand's commitment to comfort, style, and inclusivity.

Calvin Klein’s collaboration with Disha Patani not only signifies a partnership with a prominent figure in Indian cinema but also underscores the brand's dedication to modernity and sophistication in its marketing approach. The campaign aims to inspire confidence and self-expression among its audience, echoing the sentiments of those who embrace the Calvin Klein lifestyle. As the brand continues to make significant strides in the Indian market, this campaign is poised to enhance its visibility and strengthen its presence in the competitive landscape of fashion and lifestyle brands.

 
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