Campus Activewear Unveils 'The Dark Knight Collection' with DC Comics & Warner Bros
Campus Activewear Unveils 'The Dark Knight Collection' with DC Comics & Warner Bros

Campus Activewear, a prominent sports and athleisure footwear brand in India, has teamed up with DC Comics and Warner Bros. Discovery Global Consumer Products to introduce their latest collection inspired by 'The Dark Knight'. The design of this limited edition collection is driven by a profound admiration for the enduring legacy and spirit of The Dark Knight.

In an effort to create an unforgettable experience for Batman enthusiasts, Campus Activewear launched the collection through an immersive event at its exclusive brand stores in Mumbai (Bandra), New Delhi (Dwarka Mor), and Surat (VR Surat Mall). A week-long series of activities, including CGIs and heist-themed teasers, built anticipation for the grand reveal. Through captivating projections and visual effects, the iconic Dark Knight trilogy logo was brought to life, unveiling the first look of the Dark Knight collection. The launch meticulously captured the essence of mystery and excitement surrounding The Dark Knight, bringing fans together to celebrate this momentous occasion.

Prerna Aggarwal, CMO of Campus Activewear Ltd said,Over the years we have put style and unique design tothe heart of every collection. Today, we introduce The Dark Knight collection to tap the growing interest of the GenZ’s, offering fans an opportunity to embody the spirit of their favourite superhero in every step. I am sure that the collection is a treat for Batman fans and serves as a bold fashion statement infusing every stride with the indomitable spirit of The Dark Knight.”

Effortlessly blending comfort and style with fan appreciation, the Dark Knight-inspired collection showcases a bold contrast stitch line. This design mirrors the dual nature of the Dark Knight's character—the balance between light and dark, heroism and vigilance. Exclusive to this collection, the shoes feature a silver Dark Knight charm, a nod to the iconic call of the Dark Knight, while the graceful curves of the wings capture the mysterious essence of the Dark Knight.

Given Black as the inherent choice for the shoe's primary color, echoing The Dark Knight's iconic attire, the limited collection offers four distinct color schemes: Black Mustard, Black F. Green, Black L. Grey, and Black Reflective. This collection is presently accessible for acquisition across Campus EBOs, the website, and Myntra, with prices starting at INR 1899.

 
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