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Campus Activewear Unveils 'The Dark Knight Collection' with DC Comics & Warner Bros
Campus Activewear Unveils 'The Dark Knight Collection' with DC Comics & Warner Bros

Campus Activewear, a prominent sports and athleisure footwear brand in India, has teamed up with DC Comics and Warner Bros. Discovery Global Consumer Products to introduce their latest collection inspired by 'The Dark Knight'. The design of this limited edition collection is driven by a profound admiration for the enduring legacy and spirit of The Dark Knight.

In an effort to create an unforgettable experience for Batman enthusiasts, Campus Activewear launched the collection through an immersive event at its exclusive brand stores in Mumbai (Bandra), New Delhi (Dwarka Mor), and Surat (VR Surat Mall). A week-long series of activities, including CGIs and heist-themed teasers, built anticipation for the grand reveal. Through captivating projections and visual effects, the iconic Dark Knight trilogy logo was brought to life, unveiling the first look of the Dark Knight collection. The launch meticulously captured the essence of mystery and excitement surrounding The Dark Knight, bringing fans together to celebrate this momentous occasion.

Prerna Aggarwal, CMO of Campus Activewear Ltd said,Over the years we have put style and unique design tothe heart of every collection. Today, we introduce The Dark Knight collection to tap the growing interest of the GenZ’s, offering fans an opportunity to embody the spirit of their favourite superhero in every step. I am sure that the collection is a treat for Batman fans and serves as a bold fashion statement infusing every stride with the indomitable spirit of The Dark Knight.”

Effortlessly blending comfort and style with fan appreciation, the Dark Knight-inspired collection showcases a bold contrast stitch line. This design mirrors the dual nature of the Dark Knight's character—the balance between light and dark, heroism and vigilance. Exclusive to this collection, the shoes feature a silver Dark Knight charm, a nod to the iconic call of the Dark Knight, while the graceful curves of the wings capture the mysterious essence of the Dark Knight.

Given Black as the inherent choice for the shoe's primary color, echoing The Dark Knight's iconic attire, the limited collection offers four distinct color schemes: Black Mustard, Black F. Green, Black L. Grey, and Black Reflective. This collection is presently accessible for acquisition across Campus EBOs, the website, and Myntra, with prices starting at INR 1899.

 
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Maybelline New York Unveils Sunkisser Highlighter & Blush for a Radiant, 12-Hour Glow
Maybelline New York Unveils Sunkisser Highlighter & Blush for a Radiant, 12-Hour Glow
 

Maybelline New York introduces the Sunkisser Highlighter & Blush, a revolutionary 2-in-1 formula designed to simplify makeup routines while delivering a long-lasting, sun-kissed glow. This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours. With just one swipe, it ensures an effortlessly luminous look, making it a go-to essential for any occasion.

Crafted for on-the-go beauty, the Sunkisser Highlighter & Blush provides a soft, warm radiance with minimal effort. Its plush dot applicator allows for precise and flawless application, while the melt-to-skin pigments, enriched with light-reflecting pearls, ensure a smooth, blendable finish. Infused with Vitamin E, the lightweight formula delivers lasting hydration and a comfortable feel, making it perfect for all-day wear. Encased in sleek, luxe-inspired packaging, Sunkisser is as practical as it is stylish, ideal for both home and travel.

Available in five versatile shades, Sunkisser caters to a wide range of skin tones and occasions. Whether for a casual brunch or a night out, these shades can be used as a blush, bronzer, or highlighter, offering endless possibilities for a radiant finish. The shades include Downtown Rush (Peach), Uptown Glow (Coral), Shades On (Rose Gold), Midnight Shimmer (Gold), and Electric Bronze (Brown). A simple dot, dot, blend technique is all it takes to achieve a natural, sun-kissed look that enhances every complexion.

Priced at Rs. 699, the Maybelline New York Sunkisser Highlighter & Blush is now available on leading e-commerce platforms and retail stores, including Lifestyle and Shoppers Stop.

As the world’s number one cosmetics brand, Maybelline New York continues to set trends with innovative, accessible beauty solutions in over 120 countries. Beyond beauty, the brand remains committed to mental health awareness through its Brave Together initiative, launched in 2020. This global program is dedicated to supporting individuals dealing with anxiety and depression, providing one-on-one assistance, educational resources, and a $10 million commitment over five years to mental health organizations worldwide.

With Sunkisser, Maybelline New York redefines effortless radiance, ensuring that everyone can glow with confidence—anytime, anywhere.

 

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MARS Cosmetics Blends Music and Makeup with "Love Track" Valentine’s Campaign
MARS Cosmetics Blends Music and Makeup with "Love Track" Valentine’s Campaign
 

MARS Cosmetics is redefining romance this Valentine’s Week with its latest campaign, "Love Track," a unique fusion of music and makeup that celebrates love in every shade. At the heart of the campaign is the launch of the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades, each inspired by the emotions of a love story. Encouraging beauty enthusiasts to express their love for color, the brand introduces the creative hashtag #BeMyValenTINT as part of the celebration.

Bringing this vision to life, MARS Cosmetics has also released an exclusive music video, capturing the essence of romance while reflecting the aesthetic inspiration behind the product. Just like music evokes lasting emotions, this velvet lip tint creates long-lasting beauty, leaving a soft, pigmented touch on the lips—symbolizing how love leaves an imprint on the heart.

Muskan Jain, Brand Manager, MARS Cosmetics shared,This Valentine’s Day, at MARS Cosmetics, we wanted to create a product that not only enhances beauty but also evokes emotion. Music has the power to capture unforgettable moments, and we aimed to bring that same timeless feeling to our Love Track Velvet Lip Tint. The shades are carefully pigmented to complement every skin tone, ensuring that no matter who you are, you can find a color that makes you feel beautiful and confident, just like a love song that stays with you forever.”

The MARS Love Track Velvet Lip Tint boasts a water-based formula that provides deep hydration, offering a soft, velvety finish with all-day comfort. The six universal shades have been meticulously designed to complement a variety of skin tones, making it an inclusive and versatile addition to any makeup collection.

Unlike traditional Valentine’s Day beauty launches, "Love Track" is envisioned as a timeless beauty essential, transcending fleeting trends and becoming a staple for makeup lovers. The campaign is a celebration of love, music, and beauty, blending passion and artistry into an unforgettable experience.

The MARS Love Track Velvet Lip Tint is now available at leading beauty retailers and online, inviting beauty lovers to embrace romance and find their perfect shade of love.

 

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Shoppers Stop Unveils "Gifts of Love" Valentine’s Day Campaign in Collaboration with GUESS
Shoppers Stop Unveils "Gifts of Love" Valentine’s Day Campaign in Collaboration with GUESS
 

Shoppers Stop, India’s premier fashion, lifestyle, and gifting retailer, has launched its "Gifts of Love" Valentine’s Day campaign, with GUESS as its official gifting partner. Strengthening its position as the ultimate gifting destination, the campaign offers a thoughtfully curated selection of 500+ premium brands and over 120,000 styles, making it easier for customers to find the perfect gift for their partners, best friends, family, and loved ones. Available across 100+ stores and online platforms, the campaign enhances the gifting experience by offering a range of stylish and meaningful options.

"Sometimes, words don’t seem enough to express love, and that’s where the perfect gift makes all the difference. This Valentine’s Day, we are elevating the gifting experience with our thoughtfully curated selection of premium gifting options. We are thrilled to partner with GUESS, a brand known for its iconic style and elegance. Whether it is for a partner, a close friend, or family, our ‘Gifts of Love’ campaign ensures customers can find the perfect way to express their love with thoughtfulness and meaning,” shared Kavindra Mishra, Customer Care Associate, Managing Director, and CEO, Shoppers Stop.

As part of the campaign, Shoppers Stop has introduced several engaging initiatives to make the celebration more special. The Valentine’s Contest encourages customers to share their cherished moments on Instagram using #GiftsOfLove and tagging @shoppers_stop, offering them a chance to win exclusive prizes from GUESS. To further enhance the shopping experience, a dedicated "Gifts of Love" section has been introduced on the Shoppers Stop website and app, featuring specially curated gift ideas, including exclusive selections from GUESS. Additionally, customers visiting select stores can participate in the "Share and Win" initiative by sharing their most heartwarming love stories on the Gifts of Love board, with the most touching stories being rewarded with exclusive GUESS merchandise.

With these thoughtfully designed initiatives, Shoppers Stop X GUESS is set to elevate Valentine’s Day gifting, offering a blend of style, sentiment, and exclusivity to customers.

 

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Reliance Jewels Introduces Thoughtful Valentine’s Day Gifting Collection
Reliance Jewels Introduces Thoughtful Valentine’s Day Gifting Collection
 

As Valentine’s Day approaches, Reliance Jewels has launched an exclusive collection to celebrate love in its most timeless form. The collection features an exquisite range of diamond jewellery, including elegant earrings, delicate necklaces, and classic rings, designed to be cherished for years to come. Each piece in the collection is meticulously crafted, ensuring that it reflects the deep emotions and sentiments associated with love and commitment.

To enhance the gifting experience, the brand is offering up to 30 percent off on diamond jewellery across all Reliance Jewels showrooms until February 16, 2025. The collection caters to diverse preferences, ensuring that every piece reflects sophistication and emotional significance.

Sunil Nayak, CEO, Reliance Jewels stated, “In an era dominated by quick and impulsive purchases, the essence of a truly meaningful gift remains unparalleled. Jewellery, with its timeless charm, is not just an acquisition—it is a carefully chosen expression of love and gratitude. This Valentine’s Day, we encourage our customers to pause, reflect, and gift something as precious and enduring as their bond."

With over 150 showrooms in more than 100 cities, Reliance Jewels makes it easy for customers across India to find the perfect expression of love. Whether customers are looking for a classic solitaire ring, an intricately designed pendant, or a pair of timeless diamond studs, the collection provides an array of options to suit every personality and preference.

This Valentine’s season, Reliance Jewels invites shoppers to embrace the beauty of thoughtful gifting and step away from conventional presents. A well-chosen piece of jewellery is not just an accessory but a reflection of emotions, a symbol of a shared journey, and a keepsake that grows in value over time. The brand’s Valentine’s collection embodies elegance, craftsmanship, and sentiment, making it an ideal choice for celebrating love in the most special way possible.

 

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L’Oréal Paris Unveils Valentine’s Day Campaign with Aditi Rao Hydari & Siddharth
L’Oréal Paris Unveils Valentine’s Day Campaign with Aditi Rao Hydari & Siddharth
 

L'Oréal Paris has unveiled a new digital film featuring Bollywood couple Aditi Rao Hydari and Siddharth, just in time for Valentine’s Day. The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.

In an Instagram reel shared by Aditi Rao Hydari, she and Siddharth engage in a candid conversation about hair concerns. When Siddharth mentions struggling with an oily scalp, Aditi playfully recommends the L’Oréal Paris Hyaluron Pure Shampoo, emphasizing its benefits. The film showcases the shampoo’s advanced formula, enriched with Salicylic Acid and Hyaluronic Acid, designed to effectively cleanse excess oil while maintaining scalp hydration.

L'Oréal Paris aims to address common haircare issues with scientifically backed formulations, and this campaign seamlessly integrates product benefits with an engaging narrative featuring the popular celebrity couple. By leveraging their natural chemistry, the brand brings attention to a widespread concern while reinforcing its commitment to innovation in hair care.

Dario Zizzi, General Manager, L'Oréal Paris India said, "Aditi Rao Hydari has been an invaluable part of the L’Oréal Paris family, and we are thrilled to see Siddharth join her in this digital film. Through this campaign, we aim to address a prevalent concern of oily scalp while reinforcing the benefits of Salicylic Acid and Hyaluronic Acid. At L’Oréal Paris, we take pride in developing innovative products that not only enhance beauty but also provide real solutions."

With this campaign, L'Oréal Paris continues to strengthen its position as a leader in hair care, offering solutions that combine beauty with science. The engaging digital film not only educates consumers about hair health but also resonates with audiences by blending everyday concerns with celebrity-driven storytelling.

 

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Genes Lecoanet Hemant Introduces ‘Dreams’—A Collection Beyond Reality
Genes Lecoanet Hemant Introduces ‘Dreams’—A Collection Beyond Reality
 

Genes Lecoanet Hemant, a renowned premium ready-to-wear designer label founded by Indo-French couturiers Didier Lecoanet and Hemant Sagar, has unveiled its latest Spring Summer 2025 collection, ‘Dreams’. Inspired by the 1990 Akira Kurosawa film of the same name, the collection draws from the subconscious, much like the Japanese masterpiece, with each piece embodying a blend of whimsy and reality.

Hemant Sagar, Co-founder, Genes Lecoanet Hemant expressed, Fashion is more than just clothing—it’s an experience, a perspective shift. Every detail is meaningful, carrying emotion and nudging to look at the ordinary in an extraordinary way. ‘Dreams’ ultimately becomes a collection of clothes that are expressive and optimistic. Full of wonder and imaginative details but still successfully contributing to everyday living.”

"Eccentricity is often misunderstood, and this season, we wanted to explore it more deeply. The clothes challenge existing norms and invite people to express themselves boldly, to see beauty in the unusual and to feel empowered by it. Here, craft meets practicality in silhouettes that have a point of view,shared Didier Lecoanet, Artistic Director & Co-founder, Genes Lecoanet

The collection features vibrant surface designs and playful silhouettes, maintaining the luxurious feel of couture craftsmanship. Fabrics have been chosen for both comfort and longevity, with standout prints like the Anemone print, a dreamy interpretation of oversized flowers reminiscent of Lewis Carroll’s Alice in Wonderland, and a distorted garden print that captures the essence of a fleeting dream. A fresh, intuitive color palette evokes the nostalgia of childhood dreams, offering a sense of innocence and escapism.

For women, the collection showcases relaxed yet statement-making silhouettes, including layered slip dresses over t-shirts, breezy kaftans with shoelace-inspired tie-ups, and linen jumpsuits adorned with corsetry strings at the back. Intricate three-dimensional embroideries, iridescent sequined flowers, and playing card motifs reflect the brand’s rich couture heritage.

Menswear embraces a similar sense of playful expression. Graffiti mosaics of one-liners and sketchy rabbit motifs animate jersey tees and sleeveless vests, while structured pieces like cotton pique polos, twill shorts, and poplin chessboard shirts strike a balance between whimsy and sophistication. The Labyrinth print, seen on Giza cotton shirts in the Nile green and sky blue, adds a surreal touch, while ruffle details subtly challenge traditional menswear norms.

 

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CHOSEN Unveils New Identity and India’s First Melanin-Focused Skincare Center
CHOSEN Unveils New Identity and India’s First Melanin-Focused Skincare Center
 

CHOSEN, the clinical-grade skincare brand founded by renowned dermatologist Dr. Renita Rajan, is celebrating five years of innovation with a strategic rebrand that strengthens its position as a leader in science-backed skincare for Skin of Colour (SOC) in India. As part of this milestone, CHOSEN has also unveiled India’s first Center of Excellence for Skin of Colour, a pioneering initiative dedicated to melanin-rich skin research and high-performance formulations.

The CHOSEN HIFIVE Conclave, held at Egmore Government Museum, Chennai, marked this momentous occasion. The event featured the unveiling of CHOSEN’s new logo by legendary music composer A.R. Rahman, symbolizing longevity, sustainability, and future-driven innovation. Founded in 2020, CHOSEN was built to address the skincare needs of melanin-rich skin, a segment that has long been overlooked by the global beauty industry. Over the years, the brand has fostered a community of 50,000 skincare enthusiasts, offering over 50 products across eight categories to cater to the unique concerns of SOC.

Unlike conventional brands that take a one-size-fits-all approach, CHOSEN has always focused on tailored solutions for melanin-rich skin, which often faces distinct challenges such as hyperpigmentation, irritation, and sensitivity. The rebranding is a strategic shift that reinforces CHOSEN’s commitment to scientific precision and inclusivity. As part of this transformation, the brand has introduced a new visual identity, including an updated logo and packaging that reflects its science-driven approach. Additionally, CHOSEN has enhanced its digital presence with a revamped website designed to educate consumers about SOC skincare and streamline their skincare journeys.

A major highlight of this milestone is the establishment of India’s first Center of Excellence for Skin of Colour, which will focus on cutting-edge research and innovation to advance skincare solutions tailored specifically for melanin-rich skin.

Renita Rajan, Founder, CHOSEN said, "For decades, skincare has largely been designed with a limited spectrum in mind, often overlooking the specific needs of Skin of Colour. At CHOSEN, we hope to be the change—our science is built for SOC, and it is a reaffirmation of our commitment to high-performance skincare that works with—not against—melanin-rich skin. By integrating deeper research, protocol-driven routines, and cutting-edge formulations, we hope to set new benchmarks for what skincare for SOC could be."

Looking forward, CHOSEN is set to launch India’s first Melanin Lab, a dedicated research hub aimed at developing SOC-specific formulations backed by clinical studies. The lab will work towards setting new industry standards by introducing research-backed skincare protocols and collaborating with dermatologists and wellness practitioners to integrate SOC skincare into mainstream beauty and healthcare. The brand is also redefining skincare routines by shifting away from multi-step regimens that may not be optimal for India’s humid climate. Instead, CHOSEN advocates for targeted, effective routines that prioritize skin health without unnecessary layering.

The CHOSEN HIFIVE Conclave was attended by leading industry experts, medical professionals, and skincare advocates, including Dr. Pal Manickam (Founder, NewMe), Dr. Sathya (Gynecologist & Infertility Specialist), Shiny Surendran (Sports Dietitian), Regena Cassandra (Actor & Sustainability Advocate), Hariharan Premkumar (MD & Head of India, DSG Consumer Partners), Deepak Jayaraman (Co-founder, Vanaalaya), Vikas Chawla (Co-founder, Social Beat), and Ramya Subramanian (Entrepreneur). The event featured discussions on the future of SOC skincare, exclusive product unveilings, and community-driven conversations celebrating CHOSEN’s five-year journey.

 

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Yuvraj Singh’s FINO Tequila Enters the US Market, Plans India Launch in April
Yuvraj Singh’s FINO Tequila Enters the US Market, Plans India Launch in April
 

FINO Tequila, one of the ultra-premium spirits brands co-founded by international cricket legend Yuvraj Singh and a group of entrepreneurs, has officially launched in the United States, marking a significant milestone in the luxury tequila market.

Originating from the highlands of Jalisco, Mexico, FINO is more than just a premium tequila; it is a lifestyle brand that embodies the philosophy "Failure Is Not an Option." The brand made its debut in Chicago, a key market that serves as the gateway for its global expansion, with an exclusive invite-only event. The launch brought together prominent figures from the US business and entrepreneurial world, including Indian and American CEOs and business leaders who resonate with the brand’s ethos. With ambitious growth plans, FINO is set to enter the Indian market by mid-April.

Yuvraj Singh, Chief Shot Caller, FINO said, "FINO represents everything I believe in—resilience, excellence, and the courage to transform challenges into victories. Just as I've approached my cricket career and my personal life, FINO is about pushing boundaries and proving that with determination, anything is possible."

Vikram Kumar, Chief Revenue Officer of FINO added, "Our approach combines traditional craftsmanship with our digital transformation expertise, creating a brand that speaks to achievement-oriented consumers."

Jana Iyer, Chief Product Excellence Officer, and Sonali Patel, Chief Creative Officer explained, “We've channelized our backgrounds in healthcare and business into a product line that is crafted from 100% blue agave grown in red, mineral rich soil. FINO follows a rare additive-free process, to ensure the highest quality and an authentic tequila production.”

FINO’s distinctive branding is reflected in its name—meaning "fine/exquisite" in Spanish and serving as an acronym for "Failure Is Not an Option." Initially launching with Blanco, Rosado, Añejo, and a limited-edition Extra Añejo, the brand aims to become the artisanal tequila of choice for individuals who view life as an extraordinary journey.

"At FINO, we're not just launching a tequila, we're translating an entrepreneurial vision into a tangible, premium experience. Our approach marries innovation with the timeless craft of tequila production, for those who align with the FINO lifestyle,” highlighted Nick Patel, Chief Visionary, FINO.

Paroon Chadha, who brings expertise in scaling and governance as FINO’s Board Chair, emphasized the brand's broader mission, stating, "FINO is a platform for offering unique experiences with the ‘forever mission’ to become a lifestyle brand that brings people together."

Currently featured in top Chicago establishments, including Michelin-rated Indienne, RPM Italian, Miru, Tre Dita at The St. Regis, and several others, FINO Tequila is set to make its Indian debut initially through duty-free outlets, bringing its premium experience to a wider audience.

 

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Crocs Unveils Fun Valentine’s Day Campaign Featuring Jackie Shroff and Orry
 Crocs Unveils Fun Valentine’s Day Campaign Featuring Jackie Shroff and Orry
 

Crocs, known for its innovative and fun footwear, is adding a playful twist to this year's Valentine’s Day with a new campaign featuring Bollywood legend Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry). The campaign celebrates modern love with humor, charm, and bold self-expression through Crocs' iconic Jibbit charms and Classic Clogs. The message is clear: love is all about creativity, individuality, and having fun, just like a pair of Crocs.

The campaign emphasizes that love is more than words, positioning Jibbitz™ charms as a creative way to express emotions. Set at Orry’s quirky Lonely Hearts Valentine’s slumber party, the film brings together two contrasting personalities. Jackie Shroff’s iconic "Bhidu" persona humorously clashes with Orry’s exuberant energy as they navigate the ups and downs of modern dating. Through witty dialogues, relatable situations, and clever use of Crocs’ Jibbit charms, the duo touches on themes like “ghosting,” “green flags,” and navigating complicated “situationships.” The campaign includes lighthearted moments, such as Orry’s declaration of self-love with “I love you… ORRY!” and Jackie’s signature quip, “Tum log ka yahich problem hai,” showcasing the quirks of self-expression in love.

Yann Le Bozec, Head of International Marketing, Crocs, commented, “At Crocs, individuality and self-expression are at the core of everything we create, with our Classics range serving as the perfect canvas for personal creativity. This Valentine’s Day, through our campaign featuring Jackie Shroff and Orry—two icons who embody self-expression across generations—we invite everyone to celebrate their unique style and share their emotions in playful, meaningful ways with Jibbitz.”

Akshat Gupta, Co-founder and Chief Creative Officer, Kulfi Collective, said, “At Kulfi Collective, we thrive on blending the unexpected with the relatable. This campaign beautifully captures the humor, charm, and complexity of self-expression in modern relationships. With Jackie Shroff and Orry at the center, we’ve created a narrative that’s both entertaining and relatable, while showing how Crocs and Jibbitz™ can become a fun and meaningful way to tell your story.”

The campaign, going live on 5th February, will be showcased across social media, digital platforms, retail, and e-commerce channels, including influencer-led activations and a special Valentine’s Day seeding box curated by Orry. The vibrant Valentine’s Day collection, featuring new Jibbitz™ charms and classic designs in hues like Strawberry Wine, Varsity Red, Pink Tweed, and more, is now available for purchase at select Crocs stores in India or online at crocs.in and Myntra.

 

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Badshah Surprises Fans with a Pokémon Collaboration in Latest Track
Badshah Surprises Fans with a Pokémon Collaboration in Latest Track
 

Badshah, one of India’s biggest rap stars, has teamed up with Pokémon for his latest music video, Imma Be Your Pokémon. Featuring desi beats and signature Badshah-style lyrics, the track includes appearances by Sharvi Yadav and Sahher Bambba, along with iconic Pokémon characters like Pikachu and Jigglypuff. This is not a fan-made project but an official collaboration with the Pokémon franchise, bringing together the worlds of Indian rap and animated nostalgia in an unexpected crossover.

Badshah recently made headlines after wiping all his Instagram posts, leaving his 15 million followers speculating about his next move. The timing of this move came just days after his fallout with rapper Honey Singh, further adding to the buzz around his latest release.

 

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Fanta Unveils ‘Fanta Mangta’ Campaign with Kartik Aaryan, Celebrating the Joy of Cravings
Fanta Unveils ‘Fanta Mangta’ Campaign with Kartik Aaryan, Celebrating the Joy of Cravings
 

Fanta, one of the beloved beverage brands from Coca-Cola India, has launched its latest campaign, ‘Fanta Mangta,’ featuring Bollywood sensation Kartik Aaryan. The campaign highlights Gen Z’s passion for indulgence, emphasizing that when it comes to satisfying cravings, nothing beats the refreshing taste of Fanta.

Known for its bright, playful, and flavourful appeal, Fanta has long been a favorite among young consumers who embrace joy and spontaneity. The ‘Fanta Mangta’ campaign taps into the excitement of cravings, portraying Fanta as the ultimate answer when only the best will do.

Bringing the catchy tagline “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the campaign film takes a fun and quirky approach to indulgence. Kartik Aaryan, with his signature charm, seamlessly embodies the essence of Fanta, making it the perfect companion for every mood and moment.

Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia shared, “A youngster’s life is very busy, but they always find time to attend to their daily cravings. The lip-smacking deliciousness of Fanta is a perfect solution to all cravings. The new campaign Fanta-Mangta is a fun and playful twist to urge teens to take some time out to indulge their cravings. With Kartik Aryan’s charisma and the reimagined 1980s music, the campaign lives on the nostalgia trend, blending the nostalgia with a touch of modern interpretation.”

Mukund Olety - Creative Head of StudioX, INSWA and Chief Creative Officer of VML, India stated,When you crave something delicious, no amount of money, gold, or fame can satiate you. You need a Fanta. To bring this thought to life, we have a quirky storyline and a very memorable track that ties it all together. I can’t stop humming.”

"Being part of the Fanta Mangta campaign has been a Fun experience! Fanta makes every moment lively, and exciting. It’s all about enjoying life and embracing what you crave, without a second thought," said Kartik Aaryan, Brand Ambassador, Fanta.

The campaign will roll out across television and digital platforms, delivering a vibrant, fun-filled message that encourages people to indulge in their cravings. Get ready to experience the bold, lip-smacking flavor of Fanta—because when nothing else will do, only Fanta Mangta!

 

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Britannia and Warner Bros. Discovery Launch Pure Magic Choco Frames for Harry Potter Fans
Britannia and Warner Bros. Discovery Launch Pure Magic Choco Frames for Harry Potter Fans
 

In a magical collaboration, Britannia has joined forces with Warner Bros. Discovery Global Consumer Products (WBGCP) to bring Harry Potter fans an enchanting new treat—Pure Magic Choco Frames. This limited-edition choco biscuit offers a delightful fusion of nostalgia and indulgence, allowing fans to celebrate their love for the wizarding world in a delicious new way.

The collaboration brings to life a sensory experience where each pack of Pure Magic Choco Frames features five intricately designed biscuits inspired by the four Hogwarts houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. The magic doesn’t end there, as one biscuit in each pack is embossed with the iconic Platform 9¾, adding a rare collectible element to the treat.

Each biscuit combines a crisp base with a smooth, velvety chocolate topping, delivering a rich and magical flavor experience. This limited-edition offering is not only perfect for indulging but also makes for a thoughtful gift for fellow Harry Potter fans.

Siddharth Gupta, General Manager - Marketing, Britannia Industries shared, "At Britannia, we are committed to constantly innovating and finding new ways to delight our consumers while evolving our portfolio to meet changing preferences. Our collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP) marks a significant milestone as we bring a Harry Potter-inspired indulgence for fans through our Pure Magic Choco Frames. This strategic partnership is an attempt to bring the iconic legacy of Harry Potter together with Britannia’s expertise in crafting indulgent treats for everyone. It’s more than just a product; it’s an opportunity to create a memorable moment, that resonates with fans across generations."

The Britannia Pure Magic Choco Frames are available for a limited time on Blinkit and at Reliance stores. Fans are encouraged to grab their packs while supplies last and experience the magic of the wizarding world in a whole new way.

 

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Astroyogi Unveils Maha Kumbh 2025 Initiatives: Live Streaming, Sacred Rituals & More
Astroyogi Unveils Maha Kumbh 2025 Initiatives: Live Streaming, Sacred Rituals & More
 

Astroyogi, one of India’s leading astrology and faith-tech platforms, has announced a series of groundbreaking initiatives for Maha Kumbh 2025. Aimed at enhancing accessibility to this sacred event, Astroyogi is set to offer daily live streaming of Maha Kumbh, supported by its dedicated on-ground team, allowing devotees from across the world to immerse themselves in its spiritual grandeur.

The comprehensive Maha Kumbh 2025 program will include live streaming of key rituals and sacred Aarti ceremonies from Prayagraj, including Nav Grah Puja, Sangam Mahayagya, Rudra Abhishek Puja, Laxmi Prapti Puja, Pitra Dosh Puja, and more. These ceremonies will be accessible via the Astroyogi app, ensuring that individuals who are unable to attend in person can still partake in the divine experience.

Our latest initiatives seamlessly combine tradition and technology, allowing devotees worldwide to experience the spiritual essence of Maha Kumbh. Through digital innovations and genuine product offerings, over 100K+ devotees have watched the event live on Astroyogi so far, ensuring that those unable to attend in person can still partake in its sanctity,” shared Meena Kapoor, Founder & CEO, Astroyogi.  

In addition to live streaming, Astroyogi is introducing certified authentic spiritual products such as specially curated prasad boxes, Sangam Jal, and facilitating chadhawa offerings for remote devotees. These sacred offerings will be delivered directly to participants' doorsteps, enabling them to engage in age-old rituals from anywhere in the world.

By leveraging technology to bridge the gap between faith and modern convenience, Astroyogi continues its mission of making spiritual experiences more accessible while preserving the sanctity of Maha Kumbh 2025.

Headquartered in Gurgaon, Haryana, Astroyogi remains at the forefront of integrating faith with technology, continuously expanding its offerings to cater to millions of spiritual seekers globally.

 

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Curefoods Introduces 'Kitchens of EatFit' with Hrithik Roshan as Investor and Brand Ambassador
Curefoods Introduces 'Kitchens of EatFit' with Hrithik Roshan as Investor and Brand Ambassador
 

Curefoods, the Bangalore-based food and beverage powerhouse, has announced the rebranding of its flagship brand, EatFit, under the new identity Kitchens of EatFit. This transformation marks a strategic shift, bringing together eight distinct brands under one platform, all committed to delivering high-quality, nutritious, and authentic food options. The newly revamped platform will feature EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.

The Kitchens of EatFit initiative reflects Curefoods’ commitment to becoming a trusted name in the food industry, with a strong emphasis on safety, nutrition, and quality. The brand upholds stringent food safety measures, ensuring that all meals are prepared with Zero Chemicals, Zero Trans Fat, and ISO-certified kitchens. This repositioning reinforces Curefoods’ dedication to serving clean and wholesome food without compromising on taste or authenticity.

Ankit Nagori, Founder, Curefoods said,  “Kitchens of EatFit’ represents our unwavering commitment to quality, safety, and authenticity in every meal we serve. This transition is a promise to our customers to uphold the highest standards in food safety and nutrition. With Hrithik Roshan as our brand ambassador and investor, we are set to redefine the future of food, inspiring trust and innovation across the industry.”

Bolstering the brand’s vision is Bollywood superstar Hrithik Roshan, a fitness icon known for advocating a healthy lifestyle. His association with Kitchens of EatFit extends beyond brand endorsement, as he has also invested in the venture, demonstrating his belief in its mission to provide clean and nutritious meals.

Hrithik Roshan stated, “As someone passionate about fitness and food, ‘Kitchens of EatFit’ is a natural extension of my values. This partnership is a shared vision to make clean, nutritious, and delicious food accessible to everyone. I’m proud to be part of this journey, starting with HRX by EatFit and now deepening our partnership by endorsing and investing in the brand.”

With its new identity, Kitchens of EatFit is gearing up for aggressive expansion, with plans to scale its operations across more than 10 cities in India. This move is expected to strengthen the brand’s market presence and further establish it as a leading name in health-conscious, high-quality dining.

 

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Woodland Teams Up with Dance Troupe The Quick Style in an Exciting New Campaign
Woodland Teams Up with Dance Troupe The Quick Style in an Exciting New Campaign
 

Woodland, renowned for its high-quality footwear, apparel, and outdoor gear, has joined forces with the renowned dance troupe The Quick Style, facilitated by White Rivers Media (WRM). This partnership brings together Woodland’s outdoor gear and The Quick Style’s innovative choreography, showcasing the fusion of adventure and creativity.

Nikita Malhotra Singh, Head Of Digital Marketing, Woodland said, "At Woodland, our legacy of combining style, performance, and sustainable innovation mirrors how today's youth approach adventure—not just as an activity, but as a lifestyle choice. Partnering with The Quick Style allowed us to celebrate this philosophy in a creative and culturally resonant way."

The collaboration was facilitated by WRM, which focused on building a connection between culture and commerce to create a meaningful impact.

Mitesh Kothari, Co-founder and CCO, White Rivers Media stated, "Compelling brand stories emerge when cultural authenticity meets creative expression. This collaboration with Woodland and The Quick Style is a celebration of movement, exploration, and the art of storytelling.”

This dynamic collaboration highlights the synergy between Woodland’s adventurous spirit and The Quick Style’s artistic expression, bringing together a perfect blend of culture, creativity, and performance.

The partnership allows Woodland to extend its presence in the lifestyle space, positioning its products not just as outdoor gear, but as essential items for people who see adventure as a way of life. By integrating The Quick Style’s creative and high-energy choreography with Woodland’s functional and fashionable gear, the campaign aims to inspire the audience to embrace exploration in all its forms—whether through physical adventure in the outdoors or through the art of movement and expression in dance.

As the campaign unfolds, it is expected to resonate with young, fashion-forward consumers who value authenticity, performance, and sustainability, all qualities that are central to Woodland’s brand ethos. This collaboration serves as a testament to the brand’s commitment to innovation, blending outdoor performance with the creativity of urban culture.

In essence, this campaign represents more than just a marketing partnership; it is a celebration of exploration in its many forms. Through this powerful collaboration, Woodland and The Quick Style encourage their audience to push boundaries, whether on the dance floor or in the great outdoors.

 

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Valentine’s Day Gets a Twist with Cadbury 5Star’s ‘Uncles for V-Day’ Campaign
Valentine’s Day Gets a Twist with Cadbury 5Star’s ‘Uncles for V-Day’ Campaign
 

In a move that continues its tradition of supporting those who prefer to "do nothing" on Valentine’s Day, Cadbury 5Star is back with a fresh campaign to challenge the pressures of the holiday. Known for its tagline "Eat 5Star, Do Nothing," the brand has long championed those who wish to avoid the romantic hustle of February 14th. This year, however, Cadbury 5Star aims to make this the "last Valentine’s Day ever" by enlisting an unexpected ally—uncles.

Following last year’s time-travel hack to help people skip the holiday in mere minutes, the brand is teaming up with Ogilvy for a disruptive campaign that proposes if uncles take over Valentine’s Day, the youth will lose interest and the rituals associated with the day will quickly fade away. The campaign centers around the idea that trends lose their appeal when older generations join in—highlighting how youth culture, from skinny jeans to social media platforms, often shifts once the older crowd adopts it.

This year, Cadbury 5Star is using its entire Valentine’s Week marketing budget to recruit older couples to go on dates and dominate Valentine’s Day celebrations. The campaign will also feature sentimental Valentine’s Day videos made by older couples on social media, ensuring uncles make their presence felt both online and offline.

Nitin Saini, Vice President Marketing- Mondelez India said, “At Cadbury 5 Star, we’ve always championed the virtue of doing nothing. Valentine’s Day often comes with a lot of pressure of putting on a romantic show, but it is certainly not for everyone. We wanted to take a light-hearted and fun approach to disrupt Valentine’s Day—by enlisting the help of uncles, who are often the last people associated with romance. It is a fun way to demonstrate the lengths to which we at 5star will go to by battling anything that gets in the way of Doing Nothing."

Sukesh Nayak, Chief Creative Officer, Ogilvy India added, "5 Star's counterculture take on the cringe around Valentine's Day has been gaining popularity year on year, so it was a no-brainer that we'd come back with something even bigger. While last year we explored technological interventions like time travel, this time Karunasagar Sridharan (ECD Ogilvy) came up with a completely different yet simple and relatable solution. And our Creative Tech team, led by Rajneesh Bolia helped build the platform to interview and recruit 'uncles' who can take this mission forward while rewarding the youth so that everyone who is tired of the mush around V-Day can actively contribute to pruning it."

Shekhar Banerjee, Chief Client Officer & Office Head – Wavemaker India mentioned, Cadbury 5 Star known for its counterculture play, is turning Valentine's Day into 'Destroy V-Day' this year, with a cheeky, disruptive message. Our multi-platform strategy targets a digitally native audience through engaging content on Instagram, YouTube, and Snapchat while extending reach through strategic TV placements for broader reach. The campaign is amplified through strategic partnerships across cinema, retail, and sports, ensuring maximum impact and resonance. Supported by a unique KOL strategy that mirrors the playful, counter-culture spirit of our brand. In a sea of predictable Valentine's Day messaging, Cadbury 5 Star is poised to disrupt the norm and own the conversation.”

Consumers looking to take part in the campaign can nominate uncles they know by visiting the website. Both the uncles nominated and those who nominate them will receive rewards, with nominees earning a “date allowance” and nominators receiving a “commission” for their participation.

 

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PUMA India Brings Retro Vibes to Indian Sneaker Festival with Palermo Pop-Up
PUMA India Brings Retro Vibes to Indian Sneaker Festival with Palermo Pop-Up
 

PUMA India has brought a retro twist to the Indian Sneaker Festival with an immersive pop-up dedicated to its iconic Palermo sneaker. Ongoing at the Backyard Sports Ground, the pop-up pays homage to the 60s music scene, blending vintage aesthetics with contemporary sneaker culture.

Inspired by the original soundtrack from the Palermo digital film released in 2024—featuring Ibrahim Ali Khan Pataudi and Ayesha Kanga—the pop-up is designed to resemble a classic record store. It offers a unique experience where visitors can browse through vinyl records, CD showcases, a record-style sneaker display, and a listening station playing curated tracks, making it a nostalgic yet Instagram-worthy attraction.

At the festival’s 4th edition, PUMA has curated a multi-sensorial experience that allows sneaker enthusiasts to engage with the Palermo sneaker in an interactive setting. The pop-up features a customization station where visitors can personalize their sneakers with charms, adding an exclusive touch to their purchase.

Adding to the excitement, actor, and trendsetter Ayesha Kanga is set to make a special appearance at the pop-up on February 1st. Known for her distinctive style and strong presence in the fashion and entertainment industry, Kanga’s visit is expected to further amplify the buzz around the event, drawing more sneakerheads and fashion enthusiasts to the venue.

The Palermo pop-up will be open to visitors until February 2nd, offering them a chance to shop, customize their sneakers, and soak in the nostalgic ambiance of a bygone musical era. With its fusion of music, fashion, and culture, PUMA India’s latest initiative solidifies its commitment to celebrating sneaker heritage in an innovative and engaging way. As sneaker culture continues to evolve, the brand’s emphasis on storytelling and experiential marketing ensures that its legacy remains deeply rooted in both past influences and future aspirations.

 

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Zed Black Expands Portfolio with Premium Gifting Range
Zed Black Expands Portfolio with Premium Gifting Range
 

Zed Black, the flagship brand of Mysore Deep Perfumery House (MDPH), has announced the launch of its exclusive gifting collection at the Corporate Gift Show in Mumbai. Designed to revolutionize gifting habits, the range includes thoughtfully curated fragrance and prayer essentials catering to various occasions and lifestyles. With a strong emphasis on innovation, sustainability, and consumer-centricity, Zed Black is set to further establish its leadership in the market as it works towards its ambitious goal of becoming a Rs 1000 crore company. As the second largest manufacturer, retailer & exporter of incense sticks, dhoop, and prayer essentials in India, Mysore Deep Perfumery House (MDPH) has built a strong legacy grounded in quality and sustainability over the last three decades. Over the years, MDPH has earned the trust of consumers worldwide, offering a diverse range of products that cater to various cultural and spiritual needs across 45 countries.

The newly launched gifting range includes signature collections such as Box of Bliss, Joy Hamper, and Tranquil Treasures, which offer a variety of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more. These gift boxes cater to both traditional and modern gifting preferences, ensuring they are suitable for celebrations like Holi and Diwali as well as corporate events.

Zed Black also introduced the La Riva Gift Box, a luxurious offering around the rich, woody fragrance of Oudh. Known for its timeless elegance, Oudh transforms any space into a haven of serenity and sophistication. The La Riva Gift Box includes a reed diffuser, scented candle, essential oil, incense sticks, and an incense holder, making it an ideal choice for premium gifting.

Speaking at the launch, Ankit Agrawal, Director of Zed Black said, “Our new gifting collection redefines how people perceive and engage with fragrance and prayer essentials. By moving beyond perishable items like sweets and snacks, we are introducing consumers to long-lasting and meaningful gifts that enhance their sensory experiences. The La Riva Gift Box, in particular, is a testament to our commitment to innovation and premiumization in the fragrance category.”

Further, Agrawal added, "To meet the growing demand for last-minute gifting options, Zed Black’s gifting range will also be available on quick-commerce platforms like Swiggy, ensuring seamless accessibility for modern consumers. “This move ensures that customers can conveniently access timeless gifting solutions that elevate daily puja rituals or serve as thoughtful, last-minute gifts. The collection includes quintessential puja essentials such as ghee diya battis, sambrani dhoop cups for an immersive worship experience, camphor-infused agarbattis, and more. Our goal is to seamlessly blend modern convenience with the enduring essence of tradition, making every moment of prayer more meaningful and accessible.”

Driving Growth Through Digitization

As a general trade product, Zed Black is leveraging digitization to expand its reach and improve operational efficiency. The company is implementing geo-tagging technology to monitor and optimize its sales efforts in real-time with a dedicated mobile app for sales & distribution providing comprehensive product information and inventory updates, empowering team members to make swift and informed decisions.

Zed Black is also collaborating with Kirana Club, India’s largest network of local retailers, to enhance its distribution network. These initiatives ensure Zed Black products are widely available across Tier II and III cities, helping the brand meet the growing demand for quality fragrance and prayer essentials.

Sustainability at the Core

Zed Black’s commitment to sustainability is evident in its manufacturing practices. The company operates the world’s largest solar-powered raw agarbatti production unit, saving 650 MW of energy annually and reducing carbon emissions by 650,000 pounds. The brand’s Nature Flower incense sticks are made by upcycling floral waste collected from temples, preventing it from polluting rivers and promoting environmental conservation.

Anshul Agrawal, Director of MDPH & Zed Black commented, “Sustainability is not just a goal for us; it is an integral part of our operations. From solar-powered manufacturing to upcycling temple flowers, every step we take is designed to minimize our environmental footprint while delivering high-quality products. As we aim to achieve Rs 1000 crore in revenue, sustainability will remain at the forefront of our growth strategy. By blending tradition with modernity, Zed Black is shaping the future of gifting and fragrance with our innovative products and digitized operations positioning us well to capture the growing demand for fragrance and prayer essentials, both in India and internationally.”

Zed Black is also dedicated to empowering communities, with 80 percent of its workforce comprising women and manufacturing facilities located in rural areas to create employment opportunities in underserved regions. Indian cricketer, MS Dhoni, and Bollywood Actor, Hrithik Roshan, are the brand ambassadors of Zed Black.

Ambitious Growth Plans

With a presence in 45+ countries, including the USA, UAE, and South Africa, Zed Black continues to expand its global footprint. The brand is focused on strengthening its position in Tier II and III markets, diversifying its product portfolio, and leveraging AI-powered platforms to predict consumer trends and enhance customer engagement.

 

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Max Fashion’s New Campaign, #IYKYDK, Celebrates the Bold, Evolving Spirit of Gen Z
Max Fashion’s New Campaign, #IYKYDK, Celebrates the Bold, Evolving Spirit of Gen Z
 

Max Fashion has launched its new campaign, #IYKYDK (If You Know, You Don’t Know), aiming to challenge the stereotypes often associated with Generation Z and celebrate their unique spirit. Known for their boldness, independence, and constant evolution, Gen Z is frequently misunderstood and confined to stereotypes that don’t reflect their true complexity. With this campaign, Max Fashion flips the script, focusing on self-expression, authenticity, and a refusal to conform to societal expectations.

“#IYKYDK is not just a fashion campaign—it’s a statement about Gen Z. They are not a one-size-fits-all generation. They cannot be captured by a single aesthetic, mindset, or personality. Instead, they embrace contradictions, prioritize authenticity, and constantly redefine their identity,” the brand explains. Max Fashion is giving Gen Z a platform to express themselves freely, without limitations or predefined labels.

The campaign is brought to life through an exciting collaboration with Alaya F, a Gen Z icon who perfectly embodies the spirit of the generation—fearless, expressive, and unapologetically authentic. Alongside her, digital-first influencers Sufi Motiwala, Devishi Madan, and Dev Rayani join forces to challenge outdated perceptions of Gen Z.

The centerpiece of the #IYKYDK campaign is a high-energy film starring Alaya F, who delivers a bold PSA through rap, energy, and genuine authenticity. She challenges the stereotypes and assumptions Gen Z faces, with the core message being: "Shuffle it up." Gen Z refuses to follow a single path; they continuously evolve, embrace fresh influences, and redefine what it means to be true to themselves.

Gen Z is transforming the fashion landscape with their evolving preferences and demand for authenticity. At Max Fashion, we see this as more than a trend—it’s a shift in consumer engagement. With #IYKYDK, we’re not just launching a campaign; we’re curating an experience. From merchandise inspired by this movement to collaborations with voices like Alaya F., we’re building a collection that speaks to their individuality. This campaign reflects our commitment to evolving with Gen Z and creating fashion that resonates with their values, identity, and ever-changing lifestyle,shared Shital Mehta, CEO, Max Fashion.

For Gen Z, fashion goes beyond clothing—it is an expression of identity and attitude. Max Fashion’s #IYKYDK collection mirrors this approach, offering a bold, ever-evolving range. From graphic streetwear and oversized silhouettes to expressive prints and unconventional layering, the collection captures the dynamic energy of Gen Z’s fashion choices. The campaign showcases how the generation blends high and low fashion, mixes vintage with contemporary, and experiments with gender-fluid designs. It’s all about dressing how they feel, not how they’re expected to.

 

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COLORS by Rupa Unveils DRY FIT Collection, Redefining Athleisure Wear
COLORS by Rupa Unveils DRY FIT Collection, Redefining Athleisure Wear
 

COLORS by Rupa, one of the renowned names in quality and innovation under the esteemed Rupa & Company Limited, has introduced its latest athleisure breakthrough—the DRY FIT Collection. This new addition to the dynamic ‘PLAYSURE’ range is designed to seamlessly merge comfort, performance, and style, transforming everyday moments into an exceptional experience.

Engineered for versatility, the DRY FIT Collection caters to individuals leading active lifestyles. Whether transitioning from intense workouts to relaxed strolls, this collection ensures unmatched ease. Crafted with advanced polyester fabric, elastane-based materials, and strategically placed mesh panels, it delivers exceptional stretchability, breathability, and a feather-light feel. The ergonomically designed fabrics offer a flawless fit, moving effortlessly with the body.

Designed for both men and women, the collection features a stylish and vibrant lineup, including women’s round-neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts. The men’s range includes raglan sleeve round-neck t-shirts, polo t-shirts, tank tops, track pants, joggers, and shorts. Beyond functionality, the DRY FIT Collection embraces boldness, with a vivid spectrum of colors that allow individuals to express their unique style. Whether breaking a sweat at the gym or enjoying the serenity of nature, this collection embodies a seamless fusion of playfulness and leisure.

Mukesh Agarwal, Director, Rupa & Company Limited shared, “DRY FIT Collection from Colors by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. We are confident that this collection will inspire people to embrace both functionality and leisure with unmatched style.”

The DRY FIT Collection is now available at leading retail outlets and major online platforms, including Amazon, Live Colors, and the Rupa Online Store. Customers are invited to explore a world where comfort and performance come together, enabling them to move with confidence and style throughout their day.

 

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