Cheil India Blends Art and Music in Campaign for Samsung Galaxy Book4 Series

Cheil India has launched a new campaign for the Samsung Galaxy Book4 series, showcasing the collaborative journey of popular artists Santanu Hazarika and Medha Shankr. The campaign film illustrates how they use the Galaxy Book4 and other Galaxy ecosystem devices for work, ideation, and content creation.

The film begins with Hazarika and Shankr brainstorming ideas and refining their creations using the Galaxy Book4 laptops and Samsung’s AI-powered ecosystem. The artists share ideas instantly, enhance their artwork with AI-powered Galaxy devices, and ideate on multiple screens, effectively having an entire studio at their fingertips.

"Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung's commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it's utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalized AI-powered Galaxy ecosystem that is truly one of a kind," said Aditya Babbar, Vice President, MX Business, Samsung India.

The Galaxy Book4 series, boosted with AI, features assisted image editing to deliver immersive visuals and turn big ideas into reality. Users can extend their PC screens and connect across Galaxy devices, seamlessly upgrading video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

Vikash Chemjong, CCO, Cheil India commented, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

Sanjeev Jasani, COO, Cheil SWA shared, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”