desk_view
CHUK Joins MahaKumbh Mela to Provide Sustainable Tableware Solutions
CHUK Joins MahaKumbh Mela to Provide Sustainable Tableware Solutions

CHUK, the flagship brand of Pakka Limited, a leading manufacturer of compostable food packaging, has formed a partnership with the MahaKumbh Mela Trust to become the official tableware supplier for the event. This collaboration aims to provide sustainable and eco-friendly tableware products for the MahaKumbh Mela, which will be held in Prayagraj, Uttar Pradesh (UP).

CHUK will supply its compostable tableware, made from bagasse, exclusively to restaurants participating in government programs during one of the world’s largest religious gatherings. The partnership will help meet the massive logistical challenges of serving millions of devotees while upholding the highest standards of hygiene and environmental responsibility. The MahaKumbh Mela, which occurs once every 12 years, draws a crowd of millions.

The alliance between CHUK and the MahaKumbh Mela Trust aligns with the UP government’s goal of celebrating the event with a strong emphasis on cleanliness and reducing plastic waste. This initiative is in line with the UP government’s RACE drive (Reducing Plastic and Achieving Clean Environment), aimed at promoting plastic-free communities. Additionally, CHUK’s participation in the Ram Mandir inauguration further reinforces the brand’s support for eco-friendly alternatives and a cleaner planet.

As the official tableware partner, CHUK ensures the highest quality for its products at the MahaKumbh Mela. Each piece of tableware undergoes rigorous heat resistance testing, subjected to 100-degree hot oil and water to guarantee a spill-free experience. The products are also carefully examined for structural integrity, with quality control specialists checking for even the smallest imperfections.

Jagdeep Hira, India Business Head, Pakka Limited said, “We are immensely grateful to be a part of the MahaKumbh Mela, the world’s largest religious gathering. This sacred gathering holds a special place in the hearts of millions, and we feel truly fortunate to contribute to its success with our eco-friendly solutions. This partnership reflects our commitment to blending spiritual values with environmental responsibility, and we are humbled to be part of this congregation and contributing towards creating a cleaner earth."

CHUK has been selected as the most preferred vendor (L1) to supply eco-friendly tableware during the event. The deal, valued at Rs. 1.75 crore, has the potential to expand to Rs. 2.5 crore, depending on the event’s requirements.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Tripti Dimri and Limca Bring Back the Lime ‘N’ Lemoni Magic This Summer
Tripti Dimri and Limca Bring Back the Lime ‘N’ Lemoni Magic This Summer
 

Coca-Cola India’s iconic homegrown brand, Limca, is set to redefine summer refreshment with its latest campaign. Known for its signature cloudy bubbles and zesty Lime ‘N’ Lemoni taste, Limca has long been a favorite among Indian consumers. This year’s summer campaign celebrates the uplifting and revitalizing experience of a chilled Limca, capturing the essence of feeling “breezy” with every sip.

At the heart of the campaign is Bollywood’s rising star, Tripti Dimri, alongside her furry friend. The advertisement takes viewers on a vibrant journey as she escapes the heat and transforms her surroundings with just a sip of Limca. The dynamic visuals, high-energy vibes, and a refreshing jingle encapsulate the joy and charm of India’s most loved lemon-based beverage.

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said,Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalization and joy with this beautiful campaign”

Tripti Dimri added, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart!”

The campaign, conceptualized by VML, will be amplified through a 360-degree strategy, spanning television, digital platforms, and retail activations. By infusing a fresh take on its legacy, Limca invites consumers to indulge in the Lime ‘N’ Lemoni experience—a feel-good rush that only a Limca moment can deliver.

 

Next Story
India Gate Basmati Rice Reinforces Quality with New Campaign Featuring Amitabh Bachchan
India Gate Basmati Rice Reinforces Quality with New Campaign Featuring Amitabh Bachchan
 

KRBL Limited, the parent company of India Gate Basmati Rice, one of the world’s leading basmati rice brands, has launched its latest campaign titled ‘India Gate: Only Top Class, No Khulla Class’. Featuring Bollywood icon Amitabh Bachchan, the campaign encourages consumers to choose packaged basmati rice over the traditional loose (khulla) basmati, which remains the preferred choice for nearly 70 percent of consumers in Hindi-speaking regions.

In a bid to challenge this longstanding behavior, the brand seeks to highlight the superior quality and consistency of packaged basmati rice. The campaign positions India Gate as the right choice, suggesting that just as consumers strive for the best in education, career, and lifestyle, they should not compromise when it comes to rice.

The campaign is complemented by revamped packaging designed to provide transparency, convenience, and confidence to consumers at the point of purchase. This move aligns with India Gate’s commitment to a consumer-first approach, empowering buyers to make informed decisions.

Building on the success of its 2022 campaign, ‘Basmati Rice Se No Compromise’, this new initiative features Amitabh Bachchan, whose credibility adds weight to the message that India Gate Basmati Rice isn’t just a product—it’s a symbol of commitment to quality. The campaign asks, “If everything else in life—education, career, and lifestyle—is Top Class, why settle for Khulla Class when it comes to basmati rice?”

Kunal Sharma, Head of Marketing & Business Head, Modern Trade & E-commerce, KRBL Limited said, "Staples being a lower involvement category, much of the purchase decision happens on habit. With this campaign, India Gate challenges this inertia calling out their choice of Basmati as a reflection of who they are thereby urging consumers to make the right choice. Amitabh Bachchan’s presence adds unparalleled authority to this message. He isn’t just endorsing a brand; he’s sparking a movement—a movement where consumers demand only the best for themselves and their families. With ‘Only Top Class, No Khulla Class,’ we are setting a new benchmark in the packaged basmati rice industry.”

The campaign, live since February 2025, is supported by a 360-degree media strategy, including television, digital, and retail activations, ensuring broad consumer engagement.

 

Next Story
Superdry’s Osaka 6 Collection Turns 20 with a Fresh Take on Streetwear
Superdry’s Osaka 6 Collection Turns 20 with a Fresh Take on Streetwear
 

Superdry, one of the renowned fashion brandsknown for its fusion of vintage Americana, Japanese-inspired graphics, and British tailoring, is celebrating two decades of its most recognizable streetwear line—the Osaka 6 collection. For the past 20 years, Osaka 6 has remained a staple in the streetwear scene, evolving with time while staying true to its heritage. To commemorate this milestone, Superdry has launched the "It’s Iconic, It’s Osaka 6" campaign, offering a fresh take on this legendary collection for today’s fashion enthusiasts.

More than just a design, Osaka 6 is an integral part of Superdry’s DNA, symbolizing a legacy that has shaped global streetwear culture. Inspired by the bold energy of Japanese street style, Osaka 6 has become the brand’s signature, standing as a testament to Superdry’s commitment to style and individuality. Over the years, it has evolved while retaining its original essence, making it a go-to for those who appreciate fashion that blends history with modern expression.

To honor the 20-year journey of Osaka 6, Superdry has introduced a limited-edition t-shirt, presented in exclusive packaging. This special edition includes collectible dog tags, a commemorative parchment, and vinyl decals—giving longtime fans a nostalgic keepsake while introducing the Osaka 6 legacy to a new generation of fashion lovers.

Superdry’s global reach has cemented its status as a trendsetter in the fashion world. In India, the brand continues to push the boundaries of innovation by seamlessly combining premium craftsmanship with contemporary aesthetics. The 20th-anniversary campaign not only celebrates Superdry’s streetwear heritage but also reinforces its position at the forefront of modern fashion.

The Osaka 20th drop is available across selected Superdry stores, Superdry.in, and Ajio, allowing fashion enthusiasts to explore a design that has been two decades in the making—where heritage meets the future of fashion.

Born from the rugged soul of Vintage Americana, the intricate detailing of British tailoring, and the artistic influence of Japanese graphics, Superdry remains committed to authenticity and purpose. Every piece is crafted with hand-drawn graphics that honor the brand’s legacy while embracing innovation. Designed for those who seek originality in everything they wear, Superdry maintains a strong retail and digital presence across 51 countries, continuously redefining the fashion landscape while staying true to its roots.

 

Next Story
Sprite India Introduces Sharvari as Its New Brand Ambassador
Sprite India Introduces Sharvari as Its New Brand Ambassador
 

Sprite India has officially announced Bollywood’s emerging star, Sharvari, as its new brand ambassador. Known for her effortless charm, refreshing energy, and youthful appeal, Sharvari perfectly embodies the cool and confident attitude that Sprite represents. This partnership marks an exciting new chapter for the brand as it continues to connect with the younger generation through relatable and engaging campaigns.

Sharvari, recognized as one of the most promising actors of her generation, has made a significant mark in the industry with her standout performances. She gained widespread recognition with her role in the Rs. 100 crore blockbuster Munjya, followed by the critically acclaimed global streaming success Maharaj. Her intense and gripping portrayal in Vedaa further cemented her position as a versatile performer. With a growing fan base and an undeniable screen presence, she is an ideal choice to represent Sprite’s lively and refreshing brand persona.

As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations. The campaign aims to reinforce Sprite’s long-standing reputation for connecting with consumers through clever, witty, and relatable narratives.

Sprite has always been known as a brand that connects with its consumers through fresh, witty thinking and a relatable approach, and the brand chose this generation’s most related actor, Sharvari, to headline this campaign. The brand’s new campaign reinforces its commitment to helping consumers stay cool in all situations.

With this exciting new association, Sprite continues its tradition of engaging with the youth through fresh and innovative campaigns. By bringing Sharvari on board, the brand looks to strengthen its connection with a new generation of consumers who appreciate authenticity, confidence, and an effortless sense of cool.

 

Next Story
Staze Beauty Unveils Bold New Campaign ‘Can’t Staze Calm’ with Quirky Brand Films
Staze Beauty Unveils Bold New Campaign ‘Can’t Staze Calm’ with Quirky Brand Films
 

Staze Beauty, one of the bold and innovative color cosmetics brands from Honasa, has launched its latest campaign titled "Can’t Staze Calm." The campaign introduces three quirky brand films that celebrate the unapologetic spirit of Staze Beauty, positioning its high-performance products as the ultimate must-haves for modern beauty enthusiasts, all while adding a playful and unconventional twist.

Conceptualized by Double Barrel Communications, the series of films step away from traditional makeup glamorization. Instead, they portray beauty as fun, effortless, and refreshingly real. The first film features a comedic poolside rescue where a confident girl strides through the crowd—not to perform CPR—but to save the day with Staze Tubing Mascara. The mascara is showcased as mess-free, smudge-proof, and long-lasting. The second film adds a spooky element as a girl boldly offers a Staze 3-in-1 Lipstick to a ghost, demonstrating that great makeup lasts even in the afterlife. The third film builds suspense as a hooded figure stalks a young man, only to hilariously reveal that she just wanted to show off the Staze 2-in-1 Gloss Lock.

Meetu Mulchandani, Head of Brand Factory, Honasa Consumer Limited said, “In just one year, Staze has seen tremendous growth, winning the hearts of consumers who love our bold and high-performance beauty solutions. With the ‘Can’t Staze Calm’ campaign, we are spotlighting what really sets our products apart - unmatched quality and long-lasting power - by placing them in different fun and unexpected situations. We have designed them to resonate with today’s young beauty enthusiasts, who seek products that are both effective and playful. These films bring out the unique edge of Staze in a way that is as entertaining as it is impactful - because great beauty should never be boring!"

 Neelesh Phadnis, Founder & MD, Double Barrel Communications Pvt Ltd said, "When Honasa Consumer Products approached us with a bold and unconventional challenge to create shock value through films for their cosmetic brand, we knew we were in for something exciting. At Double Barrel Communications, we dove headfirst into this brief, crafting three wild and unexpected stories to bring Staze Cosmetics' star products to life: the 3-in-1 Lipstick, Tubing Mascara, and Gloss Lock. This project was more than just another campaign; it was a thrilling creative ride. We pushed boundaries, had a blast along the way, and truly enjoyed collaborating with the team to make something unforgettable."

Launched just a year ago, Staze Beauty has already redefined makeup with its innovative, high-performance products designed for modern, dynamic consumers. With a focus on long-lasting wear and bold formulations, Staze has quickly become a favorite among its audience, with the 3-in-1 Lipstick and All Eyes On You Mascara emerging as game-changers in the industry.

 

Next Story
Visit Dubai Collaborates with Gaurav Gupta for Exclusive Capsule Collection
Visit Dubai Collaborates with Gaurav Gupta for Exclusive Capsule Collection
 

Visit Dubai has teamed up with celebrated Indian couturier Gaurav Gupta to launch an exclusive capsule collection that showcases the cultural ties between India and Dubai. The highly anticipated collection was unveiled at a chic soiree at Gaurav Gupta’s flagship store in Kala Ghoda, Mumbai, on February 15, 2025.

This partnership reflects the shared cultural heritage of both nations, with the collection blending tradition and innovation. The designs are inspired by the vibrancy of Dubai’s culture, architectural wonders, modern flair, and diverse landscape. The collaboration highlights Dubai’s status as an epicenter for global fashion, promoting creativity and cross-cultural collaborations.

Dubai has long been a favorite destination for Indian designers and fashion aficionados. As the city continues to cement its place in the global fashion scene, this collaboration with Gaurav Gupta underscores Dubai’s commitment to supporting creative talent and fostering international connections. The collaboration also emphasizes Dubai’s ongoing dedication to diversity, innovation, and luxury.

Known for his ability to combine traditional Indian artistry with a contemporary, futuristic approach, Gaurav Gupta’s designs are a perfect match for Dubai’s dual embrace of heritage and modernity. Gupta’s work is symbolic of Dubai’s ethos, blending the past and future to create groundbreaking couture.

The capsule collection, which comprises five exclusive designs, draws inspiration from key elements of Dubai’s iconic landscapes. The Silver Pearl Gown, with its metallic silver accents and abstract embroidery, reflects the historical arches of Dubai’s districts and the shimmering water of Dubai Creek. The Sculptural Pearl Gown incorporates cascading arches, evoking the golden dunes of Dubai’s desert. The Celestial Sculpted Cascaded Gown, featuring more than 2,000 crystals, takes inspiration from the sunlight illuminating Hatta’s rugged mountains and the charm of Al Seef. Meanwhile, the Wave-Sculpted Sand Gown, with its moondust embroidery and wave-like design, draws upon the play of light and shadow in the desert terrain of Hatta.

Gaurav Gupta said, Creating this capsule collection was a meditative process, an exploration of form, movement, and the essence of Dubai’s identity. Every stitch, every sculpted detail, carries the energy of a city that thrives on transformation and grandeur, much like our designs. Dubai has always been a place where the impossible becomes reality, and we wanted this capsule collection to embody that audacity – to be a meeting point between history and the future, between craftsmanship and innovation.”

This collaboration not only emphasizes Dubai’s leadership in luxury fashion but also underscores the city’s commitment to setting trends and shaping the future of fashion. By blending tradition with cutting-edge design, the partnership sets the stage for future collaborations and reinforces Dubai’s reputation as a global fashion hub.

Bader Ali Habib, Director of Proximity Markets at Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said, “The collaboration with Indian designer Gaurav Gupta celebrates the shared cultural heritage and ties between Dubai and India, expressed through the medium of fashion and style. India is a key priority market for Dubai and this partnership strengthens  creative connections and reinforces Dubai’s position as a premium lifestyle destination. It demonstrates the commitment to shaping Dubai as a progressive, sustainable fashion hub where tradition and innovation converge, driving global trends and setting standards for the future of fashion.”

After its successful debut at Gaurav Gupta’s couture showroom in Mumbai, the Dubai-inspired capsule collection is now available on order, followed by select Gaurav Gupta stores across India. The collection will also be available online with a price-on-request option.

 

Next Story
Bata and Marvel Collaborate for Limited-Edition Footwear Collection Inspired by Superheroes
Bata and Marvel Collaborate for Limited-Edition Footwear Collection Inspired by Superheroes
 

Bata India has joined forces with Marvel to unveil an exciting, limited-edition superhero footwear collection, launched just in time for the release of Captain America: Brave New World in India. The collection, inspired by Marvel's legendary heroes, is designed to bring superhero energy to every step, making it a must-have for fans, sneaker enthusiasts, and young superheroes alike.

The collection features a variety of footwear options, including Bubblegummers, Floatz, and North Star, catering to all age groups. For young fans, Bubblegummers and Floatz offer playful, superhero-themed footwear adorned with Captain America shield accents and wings, ensuring comfort and style for even the smallest heroes. For Marvel enthusiasts, North Star presents bold, vibrant sneakers inspired by Marvel’s iconic characters, combining contemporary design with a superhero’s fearless spirit. Prices for the collection start at just Rs. 1,499, making it easy to step into the Marvel universe.

This exclusive collection celebrates the growing love for Marvel in India, offering fans a unique way to connect with their favorite superheroes through footwear that blends style, comfort, and practicality. Designed to meet the demands of modern consumers, each pair promises striking visuals along with unmatched comfort, durability, and functionality. Whether you’re a lifelong Marvel fan or a newcomer, these shoes allow you to showcase your fandom while fitting seamlessly into your everyday wardrobe.

The Bata x Marvel collection is now available at select Bata stores and online at bata.com. Don’t miss out on the chance to step into the Marvel universe—watch Captain America: Brave New World on the big screen while sporting your own superhero kicks!

This exclusive partnership between Bata and Marvel is not only a celebration of two iconic brands but also a tribute to the superheroes who inspire millions. By offering fans the opportunity to wear a piece of their favorite Marvel characters, Bata ensures that every step is filled with the energy and excitement of the Marvel universe.

 

Next Story
Fastrack Unveils BARE Collection, Celebrating Authenticity and Bold Self-Expression
Fastrack Unveils BARE Collection, Celebrating Authenticity and Bold Self-Expression
 

Fastrack, one of India's leading youth fashion accessories brands, has unveiled its new unisex watch collection, BARE, a transparent timepiece that champions raw authenticity and unfiltered self-expression. Already gaining attention, the collection was named one of the Top 50 Designs in the Product Design Category at the 24th CII India Design Summit 2024.

The BARE collection features six distinctive SKUs, each with a skeletal dial and vibrant aluminum bezel rings in six bold colors. Priced at Rs. 2195, the collection offers a fresh, contemporary design that appeals to style-conscious youth across India. Available at all Fastrack retail outlets, Titan World stores, authorized dealers, and leading online platforms, the collection can also be explored online.

With the tagline “Too Bare To Care,” the campaign emphasizes the watch’s unique design and celebrates individuals who aren’t afraid to show their true selves. The collection encourages wearers to embrace authenticity and express themselves freely, in a world often dominated by curated perfection.

Danny Jacob, Head of Marketing, Fastrack said, "Today’s youth navigate a digital world brimming with hyper-curated, picture-perfect content. But what often gets hidden are the raw, unfiltered realities—flaws, slip-ups, bloopers—that make us beautifully human. It takes boldness and authenticity to show up as your true self in a world that favors perfection. We want to celebrate those fearless enough to embrace the messy, imperfect, and wonderfully real moments of being unapologetically human!"

The Fastrack BARE collection features six SKUs and is now available at all Fastrack retail stores, Titan World outlets, authorized dealers, and major online platforms. The collection can also be explored and purchased online.

Fastrack offers trendy, attention-grabbing designs that appeal to the bold and fashion-forward. With a wide variety of accessories and a keen understanding of youth fashion trends, Fastrack’s creations align with the style aspirations and preferences of its vibrant, youthful audience.

 

Next Story
Hello Kitty X SOEZI Launches Adorable Press-On Nail Collection for Valentine’s & Galentine’s Season
Hello Kitty X SOEZI Launches Adorable Press-On Nail Collection for Valentine’s & Galentine’s Season
 

This Valentine’s/Galentine’s season, SOEZI brings the ultimate glam to your fingertips with the launch of its Hello Kitty X SOEZI press-on nail collection. Combining the beloved charm of the global pop culture icon Hello Kitty with SOEZI’s innovative nail solutions, this collection celebrates creativity, individuality, and self-expression. Whether you’re a devoted Hello Kitty fan or simply looking to add a playful twist to your style, these press-on nails will instantly elevate your look and let your nails shine as bright as your personality.

One of the standout designs in the collection is the Love Spell Nails, crafted for a perfect Valentine’s Day or Galentine’s celebration. Featuring a striking red and white color combination, these nails bring the right balance of romance and fun, making them the ideal complement to your special outfit. Designed for short-term wear, each set includes 24 universal nail tips to ensure a comfortable fit for every nail shape. Whether you're dressing up for a romantic evening or a fun night out with friends, the Love Spell Nails will add the perfect finishing touch to your look.

Another exciting design is the Be My Bow Nails, a ready-to-wear set featuring adorable heart and Hello Kitty prints in a charming white and red theme. These nails offer a unique and versatile style, making them a must-have accessory for the season of love. Like all SOEZI nails, they are designed for short-term wear and come in a universal size for a seamless fit. Each kit includes 24 nail tips, three adhesive tabs for effortless application, and two wood cuticle sticks for precision placement.

Priced between Rs. 799 to Rs. 1,329, the SOEZI X Hello Kitty collection will be available for purchase on the SOEZI website, Nykaa, Tata Cliq, Myntra, and Zepto. This limited-edition collection promises to make your Valentine's or Galentine’s celebration extra special with effortless, salon-quality nails in minutes.

 

Next Story
Miraggio Redefines Love with a Stunning Valentine’s Day Handbag Collection
Miraggio Redefines Love with a Stunning Valentine’s Day Handbag Collection
 

Miraggio, one of the renowned handbag brands is embracing the spirit of Valentine’s Day with the launch of its exclusive Love Collection. Designed to honor self-love, strength, and individuality, this limited-edition collection is a tribute to every unique facet of one’s personality. Whether you lead with your heart or your mind, Miraggio encourages you to embrace your authentic self without hesitation.

The Love Collection redefines love beyond traditional notions, offering an exquisite selection of handbags that seamlessly blend romantic aesthetics with sleek elegance. The range includes shoulder bags, micro bags, and heart-shaped designs, available in striking red and classic black hues. Each piece is adorned with Miraggio’s signature heart charm, symbolizing the power of self-love and the beauty of embracing oneself completely.

Mohit Jain, Founder & CEO, Miraggio shared,This Valentine’s Day, we want to celebrate the real you—the dreamer, the thinker, the feeler, the planner. This collection is about embracing the parts of ourselves that make us whole, whether we lead with emotion or logic, passion or practicality. We’ve created a range that is as diverse and bold as the women who wear them. Every piece is designed to empower you to carry your unique story with style.”

The campaign challenges conventional ideas of love by addressing an often-overlooked truth: the internal balance between emotion and logic. It encourages women to embrace their dominant traits—whether they navigate life through feelings or rationality—and celebrate the unique blend of qualities that define them. By highlighting that every aspect of one’s personality is valuable, Miraggio’s collection stands as a reminder that being “too much” is actually a superpower.

At the heart of the Love Collection are four standout handbags, each crafted to reflect a different personality and style. The Dream Shoulder Bag is designed for those who love a romantic, feminine touch, featuring premium materials, a lace-up bow tie detail, and a metallic branded heart charm that exudes elegance. The Soul Crossbody Bag, with its heart-shaped silhouette, dreamy textures, and flirty lace-up bow details, embodies playful romance, making it an ideal statement piece. For those who appreciate charm in a compact form, the Hope Micro Bag is the perfect accessory. With delicate bow tie details and a metallic heart charm, it effortlessly adds a feel-good, romantic vibe to any look. Meanwhile, the Chérie Crossbody Bag, with its crinkle texture, dreamy bow details, and signature branded heart charm, is a versatile addition, seamlessly transitioning between casual and special occasions.

Complementing the handbag collection, Miraggio has also introduced The Love Charm and Lovebug Charm, two stylish accessories that serve as the perfect finishing touches. The Love Charm, adorned with a chic red bow tie detail, adds a whimsical burst of personality to any handbag, while the Lovebug Charm offers a heart-shaped mirror case and lipstick holder, blending playfulness with practicality. These charms are designed not just as accessories but as delightful details that enhance self-expression and confidence.

 

Next Story
Hershey India’s Valentine’s Day Campaign Celebrates Love in Everyday Moments
Hershey India’s Valentine’s Day Campaign Celebrates Love in Everyday Moments
 

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, one of the world’s leading snacking and confectionery brands, has unveiled its Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’. The campaign highlights the beauty of expressing love through small, heartfelt gestures, reinforcing Hershey’s as the perfect companion for modern-day Valentine’s Day celebrations.

Recognizing that today’s Indian consumers celebrate love in their own unique ways, Hershey India has launched a series of six short films that showcase love in its simplest yet most profound forms—whether it’s checking in on someone, sharing a quiet moment, or simply being there. These films emphasize that love doesn’t always need words; it can be felt through everyday actions.

At the heart of the campaign is Hershey India’s diverse chocolate-led portfolio, including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK, HERSHEY’S BARS, and HERSHEY’S CHOCO TUBES. Each product plays a role in reinforcing the idea that love is best expressed through thoughtful, sweet gestures.

Luigi Mirri, GM, Hershey India & APAC said, “Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness - something that lies at the heart of our purpose. This campaign invites consumers to express love on their terms - no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.”

With this campaign, Hershey India continues to strengthen its brand presence in the Indian market, not just as a chocolate brand but as an enabler of cherished moments. The brand recognizes that love takes many forms—romantic relationships, friendships, family bonds, and even self-love. By tapping into these everyday expressions of love, Hershey India encourages people to celebrate affection in a way that feels personal and genuine.

 

Next Story
Bold Care and SOCIAL Redefine Valentine’s Day with Humor, Boldness, and Responsible Intimacy
Bold Care and SOCIAL Redefine Valentine’s Day with Humor, Boldness, and Responsible Intimacy
 

This Valentine’s season, Bold Care, one of India’s leading men’s wellness brands, has partnered with SOCIAL, Mumbai’s popular hangout destination, to add a playful and responsible twist to the celebrations. As part of SOCIAL’s “Love Like the OGs” campaign, Bold Care has introduced a range of quirky and engaging experiences across SOCIAL’s outlets in Chembur, Powai, Khar, Carter Road, Versova, and Colaba. Running from February 10 to February 23, the collaboration encourages open conversations about intimacy while keeping the mood lighthearted and entertaining.

To enhance the Valentine’s experience, Bold Care has placed free condoms in all SOCIAL washrooms, each accompanied by witty and relatable messages designed to spark smiles and awareness. Phrases like “Bad Decisions at the bar, Good decisions here”, “All the ishq, none of the risk”, and “No mistakes, only latex” serve as cheeky yet responsible reminders. Meanwhile, SOCIAL’s drink menus have been infused with fun, featuring playful taglines such as “Smooth sips for a bold night ahead”, “Wine now, dine later”, and “Wishing you a happy ending tonight”, further setting the tone for an unforgettable evening.

Taking the experience a step further, Bold Care has also placed Polaroid cameras at every SOCIAL outlet, allowing couples to capture their special moments. Guests can upload these snapshots on Instagram, tag Bold Care, and stand a chance to win Rs. 50,000, making their Valentine’s Day celebration even more exciting.

The campaign has already gained widespread attention, with many visitors sharing their experiences on social media and praising Bold Care’s innovative and humorous approach. By blending fun, responsibility, and bold self-expression, Bold Care and SOCIAL are redefining the way people celebrate love. Whether you’re spending the evening with your partner or your friends, this campaign offers a unique and memorable Valentine’s experience—one that’s bold, fun, and responsibly unforgettable.

 

Next Story
Simply Fresh Launches #KaroSabsePyaar Campaign, Redefining Love Beyond Romance
Simply Fresh Launches #KaroSabsePyaar Campaign, Redefining Love Beyond Romance
 

Simply Fresh, the flagship brand of BN Group, has introduced a heartwarming Valentine’s Day campaign titled #KaroSabsePyaar, aimed at celebrating love in all its forms. Moving beyond the conventional notion of romance, the campaign highlights the significance of love for family, friends, and the broader community, encouraging people to express their emotions through simple yet meaningful actions.

At the core of the campaign is a thought-provoking film that portrays the world as a shared space where every individual plays a role in making it better. The gesture of gifting a plant serves as a metaphor for selfless love, generosity, and nurturing relationships, offering a fresh perspective on how love can be expressed. The message underscores that love is not bound by time, a single occasion, or a specific relationship—it flourishes in everyday acts of kindness, appreciation, and care.

Kiran Giradkar, Chief Marketing Officer, BN Group said, “At Simply Fresh, we have always championed fresh ideas that drive positivity and meaningful change. With #KaroSabsePyaar, we want to remind people that love is a universal language, best expressed through simple, heartfelt actions. This campaign aligns seamlessly with our overarching theme, ‘Rakho Iraade Fresh’, which encourages people to embrace freshness not just in food, but in their thoughts and connections.”

The campaign serves as a gentle reminder that love isn’t limited to grand gestures—it can be as simple as checking in on a friend, appreciating a colleague, or showing kindness to strangers. By encouraging people to broaden their definition of love, Simply Fresh hopes to spark a movement where individuals become more mindful of the small yet powerful moments of connection in their daily lives.

To engage a wider audience, the #KaroSabsePyaar campaign is being actively promoted across Instagram, Facebook, LinkedIn, YouTube, and X (formerly Twitter). The brand is encouraging users to share their own expressions of love—whether through acts of kindness, thoughtful gestures, or special moments spent with loved ones—using the campaign hashtag.

 

Next Story
Nirvana by boAt & Dhruv Kapoor Redefine Sound with Exclusive ‘Flaming Hearts’ Collection
Nirvana by boAt & Dhruv Kapoor Redefine Sound with Exclusive ‘Flaming Hearts’ Collection
 

Nirvana by boAt, the premium audio line from boAt, has collaborated with renowned designer Dhruv Kapoor to introduce the exclusive ‘Flaming Hearts’ collection. This limited-edition range fuses high-end audio with cutting-edge fashion, presenting TWS earbuds and headphones that embody love, passion, and unrestrained self-expression.

At the heart of this collaboration is the striking ‘Flaming Hearts’ print, sourced from Dhruv Kapoor’s design archives. A powerful symbol of uninhibited love, the design features a mesmerizing blend of mystical blue and fiery red hues, crafting a bold and expressive aesthetic.

More than just an audio collection, the Nirvana by boAt x Dhruv Kapoor collaboration is a cultural statement. Celebrating love in all its forms—romantic, platonic, or self-love—the collection encourages individuals to embrace their true selves without hesitation. Kapoor’s signature design sensibilities seamlessly merge with Nirvana by boAt’s state-of-the-art audio technology, creating collectible pieces that are both artistic and innovative.

The Nirvana IVY TWS earbuds deliver an immersive listening experience with 360-degree Spatial Audio, Head Tracking, and 50dB Hybrid Active Noise Cancellation, ensuring crystal-clear sound. Meanwhile, the Nirvana Eutopia headphones take audio excellence to the next level, featuring 360-degree Spatial Audio, Head Tracking, and a dual-microphone system with ENx Technology for flawless communication.

For me, the flaming hearts serve as reminders to love ourselves to the fullest. It’s all about unrestrained love- raw, unapologetic, one that burns bright with intensity. Let’s celebrate love in its purest form,” shared Dhruv Kapoor.

Aman Gupta, Co-founder and CMO, boAt added, “Nirvana by boAt is our commitment to delivering premium audio for a discerning audience. This collaboration with Dhruv Kapoor blends immersive sound with fearless self-expression, transforming each into a statement of individuality and craftsmanship.”

The Flaming Hearts collection, featuring the Nirvana IVY TWS and Nirvana Eutopia headphones, will be available for purchase starting February 18, 2025, exclusively on boAt’s official website and at select retail partners.

 

Next Story
Allen Solly Bridges Generations with Zeenat Aman in ‘Own Your Z’ Campaign
Allen Solly Bridges Generations with Zeenat Aman in ‘Own Your Z’ Campaign
 

This Valentine’s Day, Allen Solly, a leading casual fashion brand from Aditya Birla Fashion and Retail, brings together different generations through a collaboration that redefines style and confidence. Teaming up with the legendary Zeenat Aman, the brand presents ‘Own Your Z’, a digital campaign that showcases the original trendsetter engaging with Gen Z lingo—infusing it with her signature charm and effortless wit.

In a fresh and playful take on modern trends, the iconic actress deciphers popular Gen Z slang—like ‘slay’ and ‘drip’—only to prove that she has been embodying these expressions long before they became part of the cultural vocabulary. Through her poised yet lighthearted interpretation, Zeenat Aman reinforces the idea that true style, confidence, and individuality are timeless.

Richa Chaube Pai, Chief Business Officer, Allen Solly said, "With this collaboration, we’ve brought together two ends of the style spectrum—GenZ, the digital-first trendsetters, and Zeenat Aman, the original icon who has been redefining fashion for decades. It’s fascinating to see how effortlessly she bridges the gap, proving that confidence and individuality are truly ageless. This collaboration is a celebration of how fashion and self-expression transcend generations."

The campaign, which has been launched across social media platforms, has already begun sparking conversations, resonating deeply with audiences across different age groups. The fusion of nostalgia and contemporary fashion culture positions Allen Solly as a brand that not only evolves with changing trends but also celebrates timeless fashion and self-expression.

Through ‘Own Your Z’, Allen Solly once again reinforces its commitment to bridging generations, proving that style has no boundaries and that true icon never go out of fashion. With Zeenat Aman leading the way, the campaign serves as an ode to confidence, individuality, and the enduring power of self-expression.

 

Next Story
Minute Maid Launches ‘Shake It Up’ Campaign Featuring Shraddha Kapoor
Minute Maid Launches ‘Shake It Up’ Campaign Featuring Shraddha Kapoor
 

Minute Maid, Coca-Cola’s popular fruit beverage brand, has introduced its latest campaign, “Shake it Up with Minute Maid Pulpy Orange”, targeting Gen Z and young adults. The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.

As part of this campaign, a brand film featuring actors Shraddha Kapoor and Nani has been released. The film takes viewers on a jungle safari, where the duo encounters inactive animals, creating an uninspiring atmosphere. However, with a shake of a Minute Maid Pulpy Orange bottle, the scene transforms, bringing energy and excitement to the moment.

Ajay Konale, Director, Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp.  With our latest ‘Shake It Up’campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast moving digital era with a sip of Minute Maid pulpy orange juice." 

Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”

Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India commented, “The idea for the 'Shake It Up' campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”

Through a 360-degree marketing approach, Coca-Cola India is bringing the “Shake It Up with Minute Maid Pulpy Orange” campaign to life across multiple platforms. A combination of YouTube films, social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series ensures the brand remains integrated into consumers’ daily experiences across TV, digital, and social media.

 

Next Story
Archies Partners with Leading Brands for a Memorable Valentine’s Day Celebration
Archies Partners with Leading Brands for a Memorable Valentine’s Day Celebration
 

Archies, one of the well-known names in the social expression industry, has partnered with renowned names to create an unforgettable Valentine’s Day experience through its #PyaarKaOGSolution campaign. Collaborating with GYFTR, Twenty Dresses by Nykaa Fashion, Color Essence, Orion India, and Big Tree Cafe, the initiative brings together digital engagement and thoughtful gifting to celebrate love in a unique way.

As part of the campaign, Archies and Color Essence hosted a special Valentine’s giveaway, where two lucky winners received a curated selection of products worth Rs. 1,000 from both brands. Additionally, Archies’ social media collaboration with Orion India introduced a musical giveaway, encouraging participants to share the wittiest responses for a chance to win exclusive gifts from Archies and Orion Choco-Pies worth Rs. 1,500 each. The campaign has already received 300+ entries, reflecting the enthusiastic participation of customers.

Further enhancing the Valentine’s experience, Twenty Dresses by Nykaa Fashion joined hands with Archies to celebrate love and friendship. As part of the offer, customers who spent Rs. 2,999 or more at Twenty Dresses received a 15 percent Archies voucher, giving them the perfect opportunity to add sentimental gifts to their shopping haul.

Meanwhile, Big Tree Cafe collaborated with Archies to curate a one-of-a-kind Valentine’s Week experience from February 7th to 14th. Guests were invited to pen heartfelt messages on 1,000 mini Archies cards, which were then displayed at special spots within the café. To further engage visitors, those who tagged both brands on Instagram Stories while sharing a moment with their loved ones received a 20% discount coupon for Archies-owned stores across India. A video compilation capturing the heartfelt messages and experiences was shared on social media, amplifying the impact of the collaboration.

GYFTR and Archies also contributed to the celebrations with engaging content focused on Valentine’s Day gifting. A specially curated reel, "One-Stop Shop for Valentine’s," featured Gen Z shoppers selecting Archies’ signature gifts for their loved ones. Additionally, a Teddy Day giveaway was organized, where two winners received adorable teddy bears from Archies as part of the celebrations.

Varun Moolchandani, Executive Director, Archies said, “At Archies, we have always been at the heart of meaningful gifting and heartfelt expressions. Valentine’s Day is a time when people look for special ways to connect with their loved ones, and our collaborations with these esteemed brands allow us to enhance that experience. Through #PyaarKaOGSolution, we are not only offering exclusive giveaways and promotions but also fostering emotional connections in a way that is both innovative and engaging.”

With these partnerships, Archies continues to redefine the art of expressing love, ensuring that Valentine’s Day is filled with cherished memories, thoughtful gestures, and heartfelt connections.

 

Next Story
JACK & JONES and Myntra Introduce Ultra-Fast Fashion Delivery with M-Now
JACK & JONES and Myntra Introduce Ultra-Fast Fashion Delivery with M-Now
 

Just in time for Valentine’s Day, global fashion brand JACK & JONES has partnered with Myntra to bring its latest menswear collection to shoppers with ultra-fast delivery, starting in just 30 minutes through M-Now. To mark this launch, Myntra and JACK & JONES have unveiled a digital film that captures the essence of speed, style, and spontaneity, reflecting the seamless shopping experience offered by M-Now.

With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes. Whether it’s trendy tees, stylish jackets, or must-have denim, M-Now guarantees that shoppers are always dressed to impress, no matter the occasion.

Ashish Shukla, Vice President- Customer Experience, Contact Centre & Supply Chain said, “At Myntra, we are committed to enhancing the shopping experience by blending speed, convenience, and premium fashion. With JACK & JONES now on M-Now, we’re empowering customers to access their favorite styles starting in 30 minutes, ensuring they’re always prepared to make a statement, no matter the occasion. This partnership underscores our mission to deliver unparalleled value to our customers, making Myntra the go-to destination for all their fashion needs."

The digital film begins with a Myntra M-Now delivery executive arriving on an empty city street, checking his instructions for a JACK & JONES package. The quiet moment takes a twist when a hand emerges from the bushes, signaling for the parcel. As the mystery unfolds, the story rewinds to a real-life scenario—a young man in his early twenties spending time with his girlfriend in a car. A sudden text reminds her to head home, and in the rush, she speeds off, leaving him behind in just his JACK & JONES denims.

Just as he processes the situation, a text from his friend appears on his phone: “Party’s on, bro?” Realizing his wardrobe emergency, he quickly opens the Myntra app, selects a t-shirt and jacket from JACK & JONES, and places an order through M-Now. Within just 30 minutes, Myntra’s express delivery service ensures he’s ready for the night.

Currently available in Bengaluru, Myntra’s M-Now service offers a wide selection across fashion, beauty, accessories, and home categories, with plans to expand to over 1 lakh styles in the coming months.

Mrithyunjay Amblimath, COO, BESTSELLER India said, "At JACK & JONES, we have always believed in pushing the boundaries of fashion accessibility. With our launch on Myntra’s M-Now, our customers can get their favorite styles delivered starting in just 30 minutes. We see significant potential in this expedited delivery offered by M-Now and believe it to be a game-changer in the way fashion is consumed once scaled to other cities. This partnership with Myntra is a testament to our commitment to innovation, convenience, and staying ahead of evolving consumer expectations.” 

By combining cutting-edge convenience with premium fashion, Myntra and JACK & JONES are revolutionizing on-demand shopping, ensuring customers always have access to the latest styles whenever and wherever they need them.

 

Next Story
adidas Signs Multiyear Partnership with Rishabh Pant
adidas Signs Multiyear Partnership with Rishabh Pant
 

One of the notable sportswear brands adidas has announced a multiyear partnership with Indian cricket star Rishabh Pant, welcoming him back into its elite roster of athletes. With this association, Pant joins the ranks of Jude Bellingham, Noah Lyles, Kuldeep Yadav, Nikhat Zareen, Sumit Antil, Manika Batra, and other renowned athletes representing the brand.

Recognized for his resilience and never-give-up attitude, Rishabh Pant has cemented his place as one of Indian cricket’s most dynamic players, admired by fans across generations. His unwavering commitment and self-belief are evident in his performances on the field, making him an inspiration to aspiring athletes.

adidas has a rich legacy in Indian cricket, having partnered with legendary figures such as Sachin Tendulkar and, more recently, Rohit Sharma, who has been associated with the brand for several years. Now, with Rishabh Pant joining as the latest adidas ambassador, he is set to carry this legacy forward.

Pant, who was previously an adidas athlete from 2016 to 2019, now returns to the 3-stripes family as the brand strengthens its commitment to cricket.

Rishabh Pant shared, “I am excited to be partnering with adidas, a brand I truly admire. I believe we have a shared vision of inspiring athletes and people at large, to trust themselves and never give up while marching towards the goal. I’m looking forward to this journey with adidas, empowering the next generation of athletes and making a meaningful impact in the world of sports.”

Neelendra Singh, General Manager, adidas India said, “At adidas, we have always stood by athletes through every step of their journey—supporting them in their moments of triumph and resilience alike. Rishabh’s fearless spirit, determination, and unwavering commitment to the game make him a true embodiment of what adidas stands for. We are excited to welcome him back to the adidas family and support his continued success.”

With this partnership, adidas reaffirms its dedication to cricket, backing athletes who push boundaries and inspire the next generation to pursue their dreams with confidence.

 

Next Story
Cetaphil Welcomes Rashmika Mandanna as Brand Ambassador for Bright Healthy Radiance Range
Cetaphil Welcomes Rashmika Mandanna as Brand Ambassador for Bright Healthy Radiance Range
 

Cetaphil, the renowned skincare brand, has introduced actress Rashmika Mandanna as the brand ambassador for its Bright Healthy Radiance (BHR) range. This collaboration encourages individuals to embrace their strengths and redefine beauty by shifting focus away from perceived flaws. In an era dominated by social media and virtual interactions, Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.

Rashmika Mandanna said,I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin.”

Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin,stated Raghvendra Sadashiva [GM Galderma India].

Cetaphil claims that its Bright Healthy Radiance Perfecting Serum helps reduce dark spots and even out skin tone. Clinically tested to show visible improvements in just 14 days, the serum targets dark spots caused by sun exposure, aging, and hormonal changes. Additionally, it provides dual protection—shielding the skin from pollution during the day and repairing blue light damage at night.

Beyond product innovation, Cetaphil has also taken a holistic approach to skincare advocacy, ensuring that its messaging resonates with a wide audience. By collaborating with Rashmika Mandanna, the brand aims to connect with consumers who seek gentle, dermatologist-recommended solutions for sensitive skin.

With this campaign, Cetaphil continues to reinforce its commitment to skincare that nurtures and protects, offering products that help individuals embrace their natural beauty with confidence. The Bright Healthy Radiance range, including the Perfecting Serum, is now available for purchase across leading e-commerce platforms and retail stores, encouraging everyone to take a step towards healthier, more radiant skin.

 

Next Story
Also Worth Reading