Coca-Cola and Marvel Unite for Limited-Edition Packaging and Immersive Campaign

The Coca-Cola Company and Marvel have announced an exciting partnership with the launch of limited-edition packaging and immersive storytelling, featuring a cinematic commercial. This collaboration brings together iconic elements from both brands, offering fans a unique way to engage with their favorite Marvel characters through Coca-Cola products.

As part of this heroic collaboration, Coca-Cola and Coca-Cola Zero Sugar bottles and cans will feature bespoke illustrations of over 30 characters from the Marvel Universe, including fan favorites like Ant-Man and Captain America. The designs, in a striking combination of white, red, and black tones, capture the essence of these superheroes and villains. Scannable QR codes on the packaging unlock exclusive Augmented Reality (AR) animation experiences, allowing consumers to collect eight characters and download a limited-edition Marvel poster.

The partnership is supported by a multifaceted campaign, headlined by a global brand film. The commercial tells the story of a woman who accidentally puts an entire comic book world in danger, only for the "Real Magic" of Coca-Cola to unite the Marvel Universe to save the day. The uplifting message highlights the joy of both Coca-Cola and Marvel's beloved characters.

Fans can now find these limited-edition character cans on shelves, where they can enjoy moments of magic and excitement with each sip.

In India, Coca-Cola continues to be one of the country’s leading beverage companies, offering a wide range of high-quality and refreshing options, in line with its vision of “Beverages for Life.” The portfolio includes popular drinks such as Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Sprite, Maaza, and Minute Maid juices, as well as hydration beverages like Smartwater and Kinley. The company also offers premium products such as Schweppes and Costa Coffee.

With a strong retail network of nearly 4 million outlets, Coca-Cola reaches millions of consumers across India. The company remains committed to making a positive impact through sustainability initiatives, including water replenishment, packaging recycling, sustainable agriculture, and reducing carbon emissions across its value chain.

This new collaboration with Marvel marks another exciting chapter in Coca-Cola’s ongoing efforts to bring innovative experiences to its global audience.