Dormeuil Expands Luxury Fabric Offerings in India with Three Premium Collections

Bengaluru’s evolving fashion landscape witnessed a significant moment as Dormeuil, an international leader in luxury fabrics, introduced three premium collections: Forever Gold, Extreme Vicuna, and Pashmina. The launch, organized in collaboration with the iconic Indian suit brand P N RAO, highlights the growing appetite for high-end fabrics in India's retail sector, particularly among discerning customers who value quality and style in formal wear.  

Richard Boide, MD of Dormeuil said, “The new collections – Forever Gold, Extreme Vicuna, and Pashmina – are very high-end and super premium fabrics and best suited for men’s suits. These collections, because of their super premium quality and luxurious nature, make them the ideal choice for suit connoisseurs and those with an appreciation for finer details. These fabrics are rare fibres, making it difficult for other companies to manufacture them, which makes these fabrics one of the rarest collections. More importantly, these fabrics are known for their style, making them an ideal choice for formal wear.”  

Dormeuil’s long-standing partnership with P N RAO has played a pivotal role in establishing its presence in India. Boide highlighted this collaboration, noting, “Dormeuil and P N RAO have enjoyed a long association with each other, and our thoughts are synergistic when we talk about fabrics and suits. P N RAO has brought about a sea change among people in fine dressing and suitings and has ingrained an appreciation for fine fabrics among suit connoisseurs. India has great potential for luxury fabrics – the cornerstone of a fine suit. Dormeuil sees immense potential for it to expand its business and grow it multifold times. At the heart of Dormeuil’s growth, we see P N RAO playing a significant role in the entire process and contributing to each other’s success and glory.”  

The unveiling of the collections was complemented by a fashion show curated by Prasad Bidapa, a prominent name in the Indian fashion industry. The event showcased Dormeuil’s existing range, demonstrating the versatility, flow, and style of its fabrics through various designs.  

Ketan Pishe, Partner at P N RAO remarked, “P N RAO and Dormeuil share a unique relationship for close to two decades. We share common goals and vision, and this symbiotic relationship has led us to see the fashion industry with a single lens and feel that the appreciation for fabrics and its impact on formal clothing, especially suits, is more apparent than ever before. We hope to take this relationship with Dormeuil to the next level and create more evangelists in India to bat for qualitative fabrics and their role in fine suitings.”  

Adding to this, Naveen Pishe, Partner at P N RAO said, “The suits designed and crafted using Dormeuil’s fabrics have a flow in them, a touch of finesse in them given the styling, the fit, and contours that are needed for suits. Through the synergy of P N RAO and Dormeuil, we hope to rope in more ambassadors for fine fabrics and in turn for finer suits.”  

With this launch, Dormeuil reaffirms its commitment to India’s retail market, catering to the evolving preferences of customers seeking premium quality in formal wear.