Dyson Partners with Badshah for Launch of Dyson OnTrac Headphones in India

Dyson, the global technology leader, has announced a high-profile collaboration with renowned artist and music icon Badshah as the ambassador for its latest innovation, the Dyson OnTrac headphones. The partnership coincides with the highly anticipated launch of Dyson’s first high-fidelity, audio-only headphones, set to debut on 23rd September 2024.

Starting today, 12th September 2024, consumers can get an exclusive preview of the Dyson OnTrac headphones at select Dyson Demo stores. Additionally, potential buyers can pre-register for the headphones via Dyson’s official website, Dyson.in, ahead of the official release.

Ankit Jain, Managing Director, Dyson India said, “Dyson has huge ambitions to disrupt both the audio category and industry – evidenced by the Dyson OnTrac headphones, unveiled earlier this year. These headphones deliver exceptional sound quality through a high-performance design, underpinned by over 30 years of aero-acoustic research. To celebrate the Dyson OnTrac headphones launch across India, it is our great pleasure to announce our first Dyson OnTrac headphones Ambassador, Badshah. Known to many across the country, Badshah is an industry icon, known for both his unique blend of music, high fashion and appreciation of high-performing technology. We are delighted to welcome Badshah into the Dyson family.”

Badshah, Ambassador, Dyson India shared, "Music is my life, and I believe in the power of exceptional sound. Dyson's commitment to pushing boundaries fits perfectly with my own artistic approach. Their products are not only technologically advanced but also visually appealing, which perfectly aligns with my aesthetics and vision."

The Dyson OnTrac headphones represent just one part of Dyson’s broader innovation strategy. In addition to the new headphones, Dyson will introduce several other cutting-edge technologies this festive season. This includes the Dyson Airwrap i.d. Multi-Styler and Dryer, the Dyson Supersonic Nural hair dryer, and the Dyson WashG1 wet floor cleaner, Dyson’s first dedicated wet cleaner.

Dyson’s continued dedication to innovation and design is evident in its latest product offerings. The collaboration with Badshah underscores the company’s commitment to combining technological advancement with cultural relevance, aiming to make a significant impact on the Indian market.

For more details on the Dyson OnTrac headphones and upcoming products, visit Dyson.in. The launch of the Dyson OnTrac headphones is set to mark a new era in high-fidelity audio, enhanced by Dyson’s signature innovation and Badshah’s endorsement.