EaseMyTrip Partners with UP EcoTourism to Boost State Tourism
EaseMyTrip Partners with UP EcoTourism to Boost State Tourism

EaseMyTrip.com, India's leading online travel tech platform, has signed a Memorandum of Understanding (MoU) with the Uttar Pradesh EcoTourism Development Board (UPETDB) to enhance tourism promotion in the state. The MoU, signed in the presence of UP's Minister of Forest and Environment, Zoological Garden, Climate Change, Shri Arun Kumar Saxena, and Minister of Ayush, Food Security, and Drug Administration, Shri Dayashankar Mishra, aims to leverage EaseMyTrip's technological prowess and extensive reach.

The partnership aims to elevate the visibility of Uttar Pradesh's eco-tourism offerings. EaseMyTrip will promote registered homestays across the state on its platform and execute dedicated campaigns to position homestays as preferred accommodations. Educational initiatives focused on bird sanctuaries like Okhla and Bharatpur will be developed and promoted in educational institutions.

Rikant Pittie, Co-Founder, EaseMyTrip said, "We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state." 

Shri Jaiveer Singh, Minister of Tourism & Culture, Govt of Uttar Pradesh shared, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists."

“Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travelers,” commented Mukesh Kumar Meshram, Senior IAS officer of Uttar Pradesh Cadre and the Principal Secretary, Tourism and Culture Department, Government of Uttar Pradesh & Director General.

We are delighted to partner with EaseMyTrip, a leading online travel tech platform in India. This partnership is targeted to use their extensive reach and technological expertise to enhance the visibility and accessibility of Uttar Pradesh's diverse cultural and eco-tourism offerings. Our aim is to develop Uttar Pradesh as a leading ecotourism destination without damaging our natural resources, including the flora and fauna. We are confident that this collaboration will drive significant growth and firmly establish the state as a preferred destination for tourists around the globe,” expressed Prakhar Mishra, IFS, Director, Uttar Pradesh Tourism.

Eco-tourism in India is gaining popularity, promoting sustainable exploration of diverse natural landscapes and cultural heritage. Uttar Pradesh's initiatives align with national efforts to conserve biodiversity and support local communities through responsible tourism practices.

 
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