FanCode Extends Licensing & Merchandising Deal with ICC
FanCode Extends Licensing & Merchandising Deal with ICC

FanCode Shop, the merchandising division of FanCode, has renewed its exclusive licensing and merchandising partnership with the International Cricket Council (ICC) for India. This partnership will see FanCode Shop curate official fan merchandise and accessories for the ICC Men's T20 World Cup 2024 and ICC Women’s T20 World Cup 2024. FanCode Shop will manage end-to-end product and customer experience, including manufacturing, logistics, customer care, and marketing.

To ensure wide offline access and distribution, FanCode Shop will collaborate with select outlets to make merchandise available at airports in Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bangalore. Additionally, select retail store chains across the country will stock the merchandise.

The fan gear will include trendy casual wear such as t-shirts, polos, shorts, joggers, sweatshirts, vests, and caps. Accessories like bottles, keychains, coffee mugs, backpacks, and tote bags will also be available. A special range for kids, featuring t-shirts, vests, and shorts, will be specially curated. The merchandise and accessories will be offered at affordable prices, starting from Rs. 299.

Prasana Krishnan, Co-Founder, FanCode, said, “We’re delighted to continue working with the ICC to make affordable and high-quality merchandise available to Indian fans. Our range has proven to be a big hit and we will continue serving the fans with the most stylish fan gear to showcase their fandom.”

In the recently concluded IPL, FanCode Shop built and managed official Mega Stores for seven IPL teams, including Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, Lucknow Super Giants, and Sunrisers Hyderabad.

Since its inception in 2020, FanCode Shop has partnered with multiple sports and fitness brands, offering official sports fan merchandise and equipment from IPL Teams, NBA, and football clubs like Manchester City FC, PSG, Juventus, FC Barcelona, WWE, SG, Nivia, and Elevar.

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