Ferrero Partners with Keebler to Celebrate Illumination's 'Despicable Me 4’
Ferrero Partners with Keebler to Celebrate Illumination's 'Despicable Me 4’

Keebler & Kinder Joy, Ferrero North America brands are commemorating the release of Illumination’s “Despicable Me 4” with two special-edition products: Keebler Despicable Me 4 Rocky Road Fudge Stripes and Kinder Joy Despicable Me 4 Eggs.

Keebler is delighting moviegoers with its Limited Edition Despicable Me 4 Rocky Road Fudge Stripes. This new offering is a playful twist on Keebler's Fudge Stripes cookies, featuring a chocolate and almond-flavored shortbread cookie topped with a marshmallow-flavored fudge drizzle, reminiscent of the rocky road flavor. The cookies showcase four designs inspired by Illumination's beloved Minion characters.

Keebler is all about creating magic for families, and what better way to do so than by teaming up with Illumination to celebrate ‘Despicable Me 4,’ the newest chapter in the biggest global animated franchise in history. We’re excited to put a fun spin on our beloved Fudge Stripes and give families new and delicious ways to make memories together this summer,” said Alicia Mosley, Vice President, Marketing, Keebler Brand. 

Kinder Joy, known for its delightful combination of treat and toy, introduces a series of eight toys showcasing characters from Illumination’s “Despicable Me 4,” including Gru, Lucy, and beloved Minions such as Stuart, Phil, Dave, Kevin, Jerry, and Carl. Each toy in the “Despicable Me 4” collection is paired with the signature Kinder Joy treat, which features layers of cocoa and sweet cream, topped with crispy wafer bites filled with cocoa cream.

Kinder Joy is all about special bonding moments between families, which is why we’re excited to bring parents this new and fun way to surprise their children. Illumination’s Despicable Me and Minions movies are the biggest animated franchise in the world, and our limited-edition ‘Despicable Me 4’ Eggs will help elevate this movie experience for families,” commented Amber Hansinger, Vice President, Marketing, Kinder Joy, USA.

Each of the eight toys can be scanned using Applaydu, a mobile application that brings them to life. Through this app, kids and their parents can enjoy crafting unique homes, avatars, and personalized bedtime stories without any ads.

These limited-edition products are available for purchase at retailers across the country, allowing fans everywhere to get their hands on them. "Despicable Me 4" by Illumination hits theaters on July 3rd.

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