Fortune Foods Celebrates 25 Years with a New Logo Embracing Indian Culinary Traditions

Adani Wilmar Limited, one of India’s leading food and FMCG companies, is celebrating a significant milestone as it marks 25 years of its iconic brand, Fortune Foods. To commemorate this anniversary, the company has unveiled a unique logo that reflects Fortune Foods' deep-rooted commitment to home-cooked meals and its enduring message, "Ghar ka khana, ghar ka khana hota hai."

Since its inception, Fortune Foods has grown to become one of India’s most trusted names in essential kitchen commodities, including edible oil, wheat flour, rawa, maida, suji, besan, rice, and pulses. The brand has played a pivotal role in uniting families around nutritious, wholesome, and delicious food, becoming a cornerstone of Indian households.

The newly launched logo encapsulates 25 years of tradition, love, and togetherness that Fortune Foods has fostered over the years. Designed to mirror India’s rich culinary heritage, the logo incorporates visual elements from Indian kitchens, including tools for harvesting, cooking utensils, and sensory experiences tied to food. From rice, veggies, and flour to iconic Indian foods like idlis, samosas, and sweets, each visual element represents the ingredients and practices that make home-cooked meals central to the Indian experience.

In addition to celebrating Indian culinary culture, the logo symbolizes health, happiness, and the commitment to delivering wholesome food prepared at home. This fresh design serves as a tribute to Fortune Foods' journey of providing nourishing meals and celebrates the seamless blend of quality and tradition that the brand has upheld throughout its history.

Angshu Mallick, MD & CEO, Adani Wilmar Limited said, “For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary—a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavors, and traditions that make home-cooked meals a cornerstone of Indian culture. As we mark this silver jubilee, we honor the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve.”

With this celebration, Fortune Foods reaffirms its role in enhancing the culinary experiences of millions of Indian families, promising to continue delivering trusted, high-quality products that bring families together around the dining table for many more years to come.