Ghodawat Consumer Unveils Raveena Tandon as Face of STAR Brand Refined Oil

Ghodawat Consumer, the Rs. 1,600 crore FMCG division of the Sanjay Ghodawat Group, has officially announced its collaboration with Padma Shri and National Film Award-winning actress Raveena Tandon as the Brand Ambassador for its “STAR Brand” Refined Oil. This strategic partnership will encompass all product categories, including sunflower, soybean, cottonseed, and rice bran oils.

In conjunction with the appointment, STAR Brand is set to unveil a refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products. The updated design features a dark leafy green color, symbolizing environmental care, agricultural vitality, and high yields. This new look reflects the brand’s dedication to freshness, sustainability, and environmental responsibility. STAR Brand is launching a smart marketing campaign titled “Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath” to highlight its revamped identity and commitment to quality.

Raveena stated, “As a brand ambassador, I believe in the brand’s commitment to providing premium quality products, and I’m happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family's cooking. I have always given priority to products I can trust, and that’s what Star Brand refined oil is all about.”

STAR Refined Oil is recognized for its beneficial qualities, including enrichment with polyunsaturated fatty acids (PUFA) and fortification with vitamins A, D, and E, which enhance its nutritional value. Suitable for various cooking methods, from deep-frying to sautéing, it offers exceptional versatility.

Ghodawat Consumer is also preparing to launch a new television commercial featuring Raveena Tandon, along with promotional photos for various brand activities.

Salloni Ghodawat, Director, of Ghodawat Consumer Limited said, “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers.”

GCL began its operations focusing on the production of edible oils. As the company gained consumer trust and acceptance, its success spurred expansion into a wider range of products, including staples, impulse items, and healthy snacks. Recently, GCL reached a significant milestone, achieving a turnover of 1,600 Crore.