The Good Bug and HRX Unveil India’s First Weight Management Probiotic Formula

India’s leading gut health brand, The Good Bug, has joined forces with HRX, the renowned fitness brand co-founded by Hrithik Roshan and Exceed Entertainment, to introduce a game-changing probiotic product aimed at supporting weight management and enhancing gut health. Dubbed The Good Bug Metabolically Lean Supercharged Edition, this innovative formula combines clinically researched, gut-targeted probiotic strains with advanced science to offer a holistic, sustainable approach to weight management.

This first-of-its-kind product, a patent-pending probiotic blend, has been developed through extensive research and promises to make gut health and weight management more accessible to the Indian market. Priced affordably at Rs. 499, the product aligns with The Good Bug’s mission to bring health solutions to people from all walks of life, encouraging individuals to prioritize their metabolic and overall health.

Keshav Biyani, Co-founder, The Good Bug said, “Our flagship probiotic, Metabolically Lean, has received incredible customer love, inspiring us to continually innovate. With extensive global R&D, we've worked relentlessly to develop a groundbreaking supercharged formula to make an even greater impact. We're excited to partner with HRX in this launch, who share our passion for health and wellness.”

Hrithik Roshan on this launch said, “We at HRX are optimistic about our collaboration with The Good Bug, especially after I personally have experienced the benefits of the products on myself & my family over the last year. Through this launch, we aim to bring a holistic approach to fitness, and make advanced scientific solutions accessible.”

The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures. This investment will enable The Good Bug to expand its impact across India, solidifying its leadership in gut health innovation.

“At The Good Bug, we believe in gut health as the foundation of overall wellness, and we will continuously endeavor to support individuals to take charge of their health with science-backed, affordable solutions. Our campaign with HRX underscores that every small step is a powerful move toward a healthier, happier self,” added Prabhu Karthikeyan, Co-founder, The Good Bug.

“At HRX, we’re committed to providing a holistic lifestyle approach for people to prioritize their overall health. Our partnership with The Good Bug is a natural extension of this mission, aligning perfectly with our goal to offer impactful, science-backed solutions for healthier living. This launch marks a significant step forward in our brand’s journey that aims to transform lives across India,” commented Afsar Zaidi, Co-Founder, HRX.

With The Good Bug Metabolically Lean Supercharged Edition, both brands aspire to make high-quality wellness accessible, blending affordability with a robust scientific foundation. This product stands as a testament to their shared commitment to fostering well-being, empowering people across India to embrace healthier lifestyles and prioritize their gut health.