Haier India Partners with Disney+ Hotstar for Wimbledon 2024
Haier India Partners with Disney+ Hotstar for Wimbledon 2024

Haier India, the leading global appliances brand, has entered into an associate sponsorship agreement with Disney+ Hotstar for the prestigious 137th edition of the Wimbledon Championships 2024. This collaboration marks a significant step in Haier India’s innovative Sport-o-Tainment marketing strategy, aimed at enhancing its brand presence and engaging with niche audiences.

The partnership strategically positions Haier to connect deeply with premium audiences and tennis enthusiasts across India, leveraging digital platforms to maximize visibility. Through prominent placement on Disney+ Hotstar’s connected TV during the tournament until July 14, 2024, Haier aims to capture the attention of its target demographic.

NS Satish, President, Haier Appliances India shared, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of 'More Creation, More Possibilities.”

Aligned with its Sport-o-Tainment strategy, Haier India has actively invested in diverse sporting events such as Roland-Garros and the ATP Tour, enhancing its connection with millions of tennis enthusiasts nationwide. The brand’s focus remains on nurturing these relationships through impactful sports marketing initiatives that drive brand awareness, foster loyalty, and accelerate business growth in India’s competitive market.

Moving forward, Haier India is committed to exploring further sports partnerships to deepen engagement with youthful, tech-savvy consumers and reinforce its position as a leader in innovative home appliances.

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