Hair & Care Launches New Digital Campaign, Simplifying Hair Repair with Triple Blend

Hair & Care, Marico’s well-known hair nourishment brand, has launched a fresh and impactful digital campaign designed to tackle the growing challenges of DIY hair care hacks. The new campaign introduces Hair & Care Triple Blend, a revolutionary solution aimed at repairing damaged hair and providing a more effective and convenient alternative to at-home remedies.

In the new TVC (television commercial), Hair & Care Triple Blend is highlighted as a quick and straightforward solution to hair damage, offering noticeable results without the hassle and mess of DIY hair treatments. The campaign focuses on the fact that while DIY solutions may appear to be quick fixes, they often lead to time-consuming and ineffective outcomes. In contrast, Hair & Care Triple Blend offers a more efficient and reliable method to restore hair health, saving time and effort.

Somasree Bose Awasthi, Chief Marketing Officer, Marico said, “Our latest campaign aims to resonate with individuals dealing with hair damage who are frustrated with complicated or messy solutions. In today’s world, exposure to pollution and sun damage is inevitable, but the solutions don’t have to be complicated. While DIY hacks may seem like quick fixes, they often end up being more time-consuming. Hair & Care Triple Blend cuts through the clutter with its unique formula and three unique ingredients: Aloe vera, Olive oil, and Green Tea, delivering up to 100 percent damage repair in a simple, effective way. It’s the ultimate solution for nourished, healthy hair—minus the mess.”

The brand’s new product is designed to appeal to modern consumers who seek no-fuss, effective solutions for damaged hair. By focusing on a formula that is both easy to use and highly effective, Hair & Care Triple Blend aims to become the go-to solution for those frustrated by the limitations of DIY hair treatments. The campaign, which highlights both the simplicity and the advanced benefits of the product, seeks to challenge the perception that effective hair care requires complicated, multi-step treatments. Instead, Hair & Care is making it clear that healthy, nourished hair can be achieved with ease and without unnecessary effort.