Hello Kitty & Friends Team up With McDonald’s For Happy Meal

Yu-Gi-Oh! and Sanrio's Hello Kitty have revealed a global partnership with McDonald's for a Happy Meal campaign. This collaboration showcases characters from both franchises as collectible Happy Meal toys, and they will also be featured on packaging and menus.

The Happy Meal toys, called "Yu-Gi-Oh! x Hello Kitty and Friends," will depict Sanrio characters transformed into Yu-Gi-Oh! monsters. This crossover promotion will introduce 10 exciting new Happy Meal toys including Hello Kitty x Dark Magician, Cinnamoroll x Blue-Eyes White Dragon, Badtz-maru x Red-Eyes Black Dragon, Pompompurin x Exodia the Forbidden One, My Melody x Dark Magician Girl, Keroppi x Kuriboh, Pochacco x Time Wizard, Kuromi x Slifer the Sky Dragon, Tuxedosam x Obelisk the Tormentor, and Chococat x The Winged Dragon. 

“Yu-Gi-Oh!’ and Hello Kitty and Friends are each a global cultural phenomenon in their own right, with fans spanning every corner of the globe across generations. We look forward to working with McDonald's on this unique collaboration. This Happy Meal promotion will create a must have for Anime fans of all ages,” said Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY.

Starting this spring in Europe, McDonald's will launch the "Yu-Gi-Oh! x Hello Kitty and Friends" Happy Meal promotion in 55 countries across the globe. The promotion will kick off in Belgium, Hungary, Netherlands, Spain, and Greece, and then extend to Canada, Australia, New Zealand, Brazil, Mexico, the Caribbean, and several Asian markets.

The nearly year-long promotion reached its peak with the introduction of the “Yu-Gi-Oh!” x Hello Kitty and Friends Happy Meal across the United States including Puerto Rico, this summer.