iD Fresh Celebrates Tradition and Quality with New TVC Campaign

iD Fresh Food, a leading name in fresh and natural food products in India, has unveiled its latest television commercial (TVC) campaign with the theme “A promise is a promise.” The new campaign highlights the brand’s dedication to delivering the freshest idlis and crispiest dosas, embodying the core of the iD promise.

The TVC campaign draws from iD Fresh’s journey of navigating challenges while maintaining its commitment to providing high-quality, natural products free from chemicals and preservatives. The campaign reflects the brand’s ongoing dedication to delivering on its promise of freshness.

Rajat Diwaker, CEO India,  iD Fresh Food said, “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”

Saritha Rajagopal, Creative Director,  iD Fresh Food added, “The essence of this campaign lies in the promise of delivering the same freshness and taste as a homemade meal. Consumers today seek products that replicate the authentic, homemade taste they love, and with iD Fresh, we’ve ensured that each batch of batter lives up to that expectation. We are excited to present this new TVC, which beautifully captures the nostalgia and joy of enjoying traditional idlis and dosas, made effortlessly with iD Fresh. It’s our way of celebrating the simple yet profound promises that bring families together and the trust our consumers have in us to consistently deliver quality and freshness.”

The TVC features a touching story of a grandmother who is determined to keep her promise of making idli and dosa batter from scratch for her grandchildren. As she prepares to start the traditional process of soaking and grinding rice and dal, her daughter introduces iD Fresh’s ready-to-use batter, which allows the family to enjoy the same homemade taste effortlessly. This narrative underscores how iD Fresh helps preserve the essence of traditional cooking while offering convenience.

The new campaign will launch across iD Fresh’s social media platforms and will be available in Hindi, Kannada, Tamil, Malayalam, and Telugu. Created and produced by Saritha Rajagopal, the TVC is expected to resonate with audiences nationwide, celebrating the joy of traditional meals and iD Fresh’s commitment to quality.

This campaign marks a significant milestone in iD Fresh’s mission to provide fresh, high-quality food products that uphold the promise of authenticity and excellence.