ixigo Onboards Cricket Icon Rohit Sharma as Brand Ambassador for Trains App

Travel tech company ixigo has announced Indian cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to strengthen ixigo’s presence across the country, positioning the app as a go-to platform for train travel.

As part of this collaboration, ixigo Trains has launched a new advertisement featuring Rohit Sharma in a unique avatar—a rapping ticketman! The ad showcases ixigo’s user-friendly features through a catchy rap, highlighting services like real-time train route updates, live running status, ticket availability checks, ticket confirmation chances, and a seamless ticket booking experience. The 360-degree campaign will run across television, digital platforms, and outdoor media, offering wide visibility.

Known for its customer-first approach, ixigo Trains leads the train travel market with innovative features like free cancellations, food delivery on trains, travel guarantees for confirmed seats, and instant refunds.

Dinesh Kumar Kotha, CEO, ixigo Trains said, "We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration - values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience."

Rohit Sharma, exclusively managed by RISE Worldwide shared, "I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo's incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India."

This collaboration with Rohit Sharma marks a significant milestone for ixigo as it continues to innovate and enhance train travel experiences for millions across the country.