Joy Personal Care Celebrates Winter with New TVC for Honey & Almonds Body Lotion

As winter approaches, Joy Personal Care, an Indian personal care brand by RSH Global, has rolled out a new campaign for its signature winter-care product, the Honey & Almonds Body Lotion. Featuring Bollywood celebrities and brand ambassadors Sanya Malhotra and Medha Shankr, alongside Bengali film icon Mimi Chakraborty, the campaign highlights the nourishing power of this beloved lotion.

In the ad, Sanya Malhotra enjoys the winter sun, gently caressing her hands and feet, smiling at her soft skin. Nearby, Mimi Chakraborty and Medha Shankr curiously ask about her skincare secret. After some playful teasing and a light-hearted chase, Sanya reveals her secret: Joy Honey & Almonds Body Lotion. She explains how the blend of 100 percent almond oil and honey deeply nourishes her skin, leaving it smooth and non-greasy. The TVC wraps up with the trio joyfully enjoying their skincare routine, demonstrating the lotion’s non-greasy formula that keeps skin nourished and hydrated all winter.

Sunil Agarwal, Founder and Chairman, Joy Personal Care (RSH Global) stated, "Winter season, especially in the North, is a critical time for skincare, as the dry air requires both nourishment and intense moisturization. This period, coinciding with the festive season, is also strategically important from a category perspective. Our flagship Honey & Almonds Body Lotion is highly cherished by customers across markets, and with this new campaign, we are confident it will further drive category growth and expand our reach. The refreshing appeal of our brand ambassadors in the TVC, combined with their authentic charm, perfectly reflects our brand’s core values of authenticity and inclusivity. We believe this collaboration will strengthen our connection with consumers, enabling us to build even deeper relationships with our audience."

Poulomi Roy, Chief Marketing Officer, Joy Personal Care (RSH Global) said, “We are excited to bring together our brand ambassadors for the TVC of our flagship winter product, Honey & Almonds Body Lotion. Honey and almonds have always held a special place in Indian culture and households, known for their deeply nourishing properties, which aligns perfectly with our proposition, ‘Beautiful by Nature.’ Collaborating with talented individuals like Sanya Malhotra, Mimi Chakraborty, and Medha Shankr allows us to reach a wider audience. This campaign not only highlights the benefits of our flagship product but also reinforces our brand’s presence in the market.”

Sanya Malhotra shared, “Returning to shoot for Joy Personal Care is always such a pleasure! Working with the incredibly talented Mimi Chakraborty and Medha Shankr has made this experience truly special. The creativity and energy on set were truly inspiring, and as a brand ambassador, I’m super excited to be part of this campaign.”

Medha Shankr expressed, “This campaign has been a fantastic experience for me. Partnering with Sanya and Mimi to promote Joy’s Honey & Almonds Body Lotion has been both enjoyable and rewarding. Honey & Almonds Body Lotion is ideal for the winter season for its perfect blend of 100 percent almond oil and honey.”

Mimi Chakraborty remarked, “As the ambassador for the Honey & Almonds Body Lotion in West Bengal, working with Sanya and Medha has been a delightful experience. The TVC beautifully captures the essence of Joy’s flagship product Honey & Almonds Body Lotion, and I’m grateful to be part of this project.”

This campaign will reach audiences through a variety of channels, including Television, YouTube, Outdoor Media, Social Media, and other digital platforms.