Peter England, a leading menswear brand under Aditya Birla Fashion and Retail, has partnered with renowned filmmaker Karan Johar to launch an innovative and stylish campaign, “The Bollywood Wedding,” ahead of the wedding season. This exciting collaboration brings to life the vibrancy and glamour of Bollywood weddings, blending traditional elegance with modern flair. The campaign invites grooms and wedding guests to embrace their style with confidence and celebrate their individual flair.
In the campaign’s playful film, Karan Johar embarks on a quest to find the perfect name for the new collection, suggesting a range of Bollywood-inspired titles such as “Dulha Sajake Rakhna” and “Baarat Ho Toh Aisi.” These names humorously capture the essence of Bollywood weddings, filled with grandeur, drama, and glamour.
Once the collection is named “The Bollywood Wedding,” Karan Johar excitedly declares, “This ought to be the next blockbuster,” showcasing his confidence in the collection’s potential to captivate audiences.
The campaign highlights Peter England’s growing presence in the occasion wear segment, positioning the brand as the go-to choice for sophisticated and stylish wedding attire. The collection includes a wide range of wedding essentials, including classic two- and three-piece suits, velvet bomber jackets, and tailored shirts—perfect for the groom and his party on their special day.
Anil S Kumar, COO, Peter England shared, “The Bollywood Wedding” campaign, in collaboration with Karan Johar—a true icon in both film and fashion—embodies our commitment to empowering grooms and groomsmen to shine with confidence on their big day. We have crafted a collection that captures international style, luxurious fabrics, and the magnetic allure of Bollywood, making Peter England the ultimate destination for unforgettable wedding attire.”
Karan Johar announced, “When I heard Peter England was doing a Bollywood-inspired collection, I was immediately curious. But when I saw what they had created, I was ecstatic! I love how the brand has captured the essence of Bollywood glamour in every detail—whether it’s a shirt or a suit—and I’m thrilled to be part of this launch.”
The “Bollywood Wedding” campaign is now live across India, available in over 150 stores and reaching audiences through a blend of traditional and digital media channels. The campaign will be further amplified with engaging content collaborations and on-ground activations, creating an unforgettable experience for audiences nationwide.
Embodying Karan Johar’s signature bold, glamorous, and effortlessly chic style, the collection celebrates the opulent and larger-than-life weddings that are a hallmark of Indian cinema. Karan confidently states that this collection is his “next blockbuster,” offering grooms and wedding guests a chance to shine like true Bollywood heroes.
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